Dan Kniffen, Pennsylvania

Dan KniffenDan Kniffen and his family have been Hereford breeders since 1951 and have owned the Windy Butte Ranch near Spring Mills, Pennsylvania, since 2001. He is an assistant professor in the Department of Animal Science at Penn State University.

Dan has served in a leadership role for the national Beef Quality Assurance (BQA) Advisory Group for many years, so he understands the importance of the National Beef Quality Audit (NBQA). “The NBQA is the only national effort focused on improving beef quality at every level of production,” he says. “Millions of data points are collected about genetics, feeding, handling and beef processing. This gives us the facts and figures we need to talk to our consumers about the quality of beef.”

“As someone who personally invests in the Beef Checkoff Program, I think it’s something that we need to continue to document as an industry. If we don’t keep setting benchmarks and objectives as we move forward, then it’s possible we are going to start moving in the wrong direction,” says Dan.

Watch DanClick here for the full video from Dan’s ranch.