Getting Started

Conversation Tips

Sharing Your Story

  • There’s a knowledge gap between those who grow and raise our food and the majority who consume it. You can help bridge that gap.
  • When engaging consumers in a conversation about beef, it is important to first listen to their questions and concerns.
  • As you listen, find common ground to build on and then share information to answer their questions.
  • Keep in mind you don’t have to have all the answers. The most important thing you can do is acknowledge their concerns and share your commitment to continuously improving.
  • Remember, people don’t care how much you know until they know how much you care.

Two Cs

Two Cs

  • Let the “two Cs” guide your conversation on any subject:
    • We care (about the same issues you do)
    • And we’re capable (of meeting your expectations)
  • For example, when talking about beef safety, remind people that you care about the safety of the food you eat, too. The beef community, from pasture to plate, works hard to ensure the beef we raise for our family and theirs is safe.
  • We also care about animals and know that animal care is an obligation, not an option. Through programs like Beef Quality Assurance (BQA), we provide education and training for those responsible for caring for cattle throughout their life cycle.
  • As stewards of the land for many generations, we understand the importance of the limited resources we have to produce food and we take action every day to sustain the land for future generations.
  • We also care about our health and the health of our families and we eat beef knowing it provides 10 essential nutrients and vitamins our bodies need to grow and stay healthy and strong as we age.

Next Chapter: Beef Community