EZ PC - New Beef Board Chairman

Image 1   Beef producer Joan Ruskamp from Dodge, Nebraska, was elected by fellow Cattlemen’s Beef Board (CBB) members to serve as CBB chairman in 2018. The vote came during the 2018 Cattle Industry Annual Convention in Phoenix, Arizona.

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Beef Checkoff News to Share

Promoting beef has become more complicated than it was in 1992 when your beef checkoff kicked off the “Beef. It’s What’s for Dinner.” brand. That’s why “Rethink the Ranch” was born. Help us continue to share the assets that are helping consumers rethink how beef goes from your pasture to their plate.

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Assessing Beef Demand Determinants

A newly released study commissioned by the Beef Checkoff Program called “Assessing Beef Demand Determinants” summarizes the current knowledge of consumer demand for beef and identifies the best opportunities for the industry to positively influence demand.

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2017 Annual Report

The 2017 Cattlemen’s Beef Promotion and Research Board (CBB) Annual Report is now available to provide results of beef checkoff programs to the beef producers and importers who invest in this national self-help program. A summarized version of the report is available, including links to download the full report.

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Growing Approval of Beef Checkoff Program

An independent survey of beef producers found 74 percent continue to approve of the Beef Checkoff Program; which is 5 percent higher than the survey showed a year ago. Importantly, the more producers know about the program, the more supportive they are. The survey also found that producers are generally more optimistic about the cattle industry than they were a year ago. 

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Stay Connected on Social

If you use Twitter, share some @MyBeefCheckoff tweets from the past month:

Click to Tweet: Survey finds 74% of #beef producers approve of their checkoff program! Read more and RT the good news! goo.gl/6QtFNz

Click to Tweet: Congratulations to new #beef board chair @JoanRuskamp! Get to know her better here. RT to share! goo.gl/nXwBm7

Click to Tweet: Celebrate #hearthealthmonth w/ new dietary guidelines reaffirming the role of lean #beef in a healthy diet! RT to share! @Beef goo.gl/pjehZD

February is Heart Health Month. That’s why on Facebook, we are sharing news about how the checkoff worked to provide sound science during the discussion of revamping the Dietary Guidelines for Americans. Please share this post on your own Facebook page, and encourage others to like, comment and share!

Another source for posting to your social-media feeds is the MyBeefCheckoff Newsfeed. Each day, you’ll see quick information that tells you what your checkoff is doing. Check it out and share with beef organizations or checkoff investors in your area and encourage them to share on their websites and social media as well!

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Informing Producers in Your State

More than 15,000 beef producers subscribe to the monthly producer e-newsletter. Encourage producers in your state to sign up, too. It’s checkoff news they can read and share with other beef producers they know.

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The beef checkoff increases beef demand through promotion, research and new product development, and a variety of other marketing tools.


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