EZ PC – Cattle Producers & Technology

Image 1   Here at the beef checkoff, one of the #RethinkTheRanch campaign messages is  helping consumers better understand how cattle producers are using advanced technology in practical ways to produce beef and  protect the environment. We hope you are sharing these stories, too!

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Beef Checkoff News to Share

If you haven’t seen it yet, here’s the video that tells the technology story for the “Rethink the Ranch” Campaign. Your checkoff is at work providing a consumer-friendly, easy-to-understand way to communicate the complexities of raising beef today and the technologies that are being used. 

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The Beef Conversation

Your beef checkoff is excited to announce a NEW version of the “Having the Beef Conversation” guide. It will help beef producers have effective conversations about key issues for the beef community. Check out the updated guide!

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Showcasing Beef Producers

Your checkoff wants consumers to rethink everything that goes into beef production. So, this summer, a camera crew travelled 3,800 miles across the U.S., visiting six different cattle operations in four states. They captured more than 100 hours of video, along with images and stories about people like YOU. Watch how producers are showcased in the Rethink the Ranch campaign!

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Beef Promotion News

The checkoff-funded Beef. It’s What’s For Dinner. brand partnered with food and healthy lifestyle websites. Read about it in the November 10, 2017 Checking In On The Checkoff, which focuses on current activities and results from the checkoff-funded PROMOTION budget category.

Stay Connected on Social

If you use Twitter, share some @MyBeefCheckoff tweets from the past month:

Click to Tweet: In a world where people care where their #food comes from, we’re happy to share your story. goo.gl/B3yv5J #RethinkTheRanch

Click to Tweet: "We safeguard the health of our #beef animals to provide consumers safe, nutritious beef." -Elaine Utesch, #RethinkTheRanch @Beef goo.gl/B3yv5J

Click to Tweet: WATCH NOW: "I'm proud of the #beef checkoff & them going to bat for us." -Turner Armitage, Claremore, OK goo.gl/P83qEr

The transition of any beef operation from generation to generation can be difficult, but your beef checkoff can help families do just that by supporting programs that promote beef. That’s why on Facebook, we are sharing news from the A-Bar Ranch in Claremore, Oklahoma. Please share this video post on your own Facebook page, and encourage others to like, comment and share!

Another source for posting to your social-media feeds is the MyBeefCheckoff Newsfeed. Each day, you’ll see quick information that tells you what your checkoff is doing. Check it out and share with beef organizations or checkoff investors in your area and encourage them to share on their websites and social media as well!

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Informing Producers in Your State

More than 15,000 beef producers subscribe to the monthly producer e-newsletter. Encourage producers in your state to sign up, too. It’s checkoff news they can read and share with other beef producers they know.

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The beef checkoff increases beef demand through promotion, research and new product development, and a variety of other marketing tools.


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