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By law, the Beef Checkoff cannot engage in political debates or use dollars to influence government policy or action, including lobbying. The checkoff was designed to stimulate beef demand. This is accomplished through consumer advertising, marketing partnerships, public relations, education research and new-product development.
With these different areas of focus, the Beef Checkoff has enlisted educated spokespersons armed with scientific facts to counter the misinformation shared by anti-beef activists.