The Beef Promotion and Research Act states that 50 cents may stay in the state to conduct qualified programs, and the other 50 cents must go to the Cattlemen’s Beef Board (CBB) for investment in national programs. The states are able to obtain various educational and promotional materials from the national level to be used in addition to their own state-based materials. The Act also created the Beef Promotion Operating Committee, which consists of representatives from the Federation of State Beef Councils and the CBB, to ensure funding decisions included both state and national perspectives and that these efforts funded by the checkoff are coordinated and spent in accordance with the Beef Act and Order.
When individuals see duplicated materials, it is not a duplication of dollars. The states and national programs are working together to share materials across various platforms to more individuals. Examples include national print advertisements, newsletters and events.