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Northeast Beef Promotion Initiative (NEBPI)

The Beef Checkoff's NEBPI consists of three active State Beef Councils and various industry organizations working together to channel Beef Checkoff resources to the Northeast region.

NEBPI logoThe Northeast Beef Promotion Initiative began when representatives from various State Beef Councils and industry organizations in the Northeast region joined together to initiate a program specifically designed to channel national Beef Checkoff resources to the Northeast region where there are nearly 72 million people who call the Northeast region their home. However, only three percent of Beef Checkoff dollars are collected in this region. The gap between limited checkoff dollar resources and a growing population of residents in the Northeast creates a clear opportunity to channel nationally collected checkoff dollars into this region.

NEBPI is a subcontractor to the Beef Checkoff through the Meat Importers Council of America (MICA).

Programs of Focus