The New York Beef Council was created in 1986 by representatives of the beef industry in New York State and approved as a Qualified State Beef Council (QSBC) under the Beef Promotion and Research Order (7CR, Part 1260). New York Beef Council invests Beef Checkoff funds to promote beef and veal in the following areas: promotion, consumer information, industry information and producer information.
New York Beef Council is a subcontractor to the Beef Checkoff through the North American Meat Institute (NAMI). New York Beef Council manages the 2101-P authorization request and works to create a favorable marketplace for veal. Majority of veal production takes place near dairy production in the Northeast veal production states (NY, PA, IN, MI, OH, WI). Veal consumption is largely localized to major metropolitan cities in both production and consumption states (AZ, CA, NV, TX, FL, IL, MA, LA, MD). Categories of veal promotion include channel marketing, consumer outreach, influencer outreach, and digital marketing (The 4 tactics) and work to increase consumer confidence in veal across the United States.