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Cattlemen's Beef Board (CBB)

The CBB oversees the Beef Checkoff program as a whole and manages the collection of $1-per-head on all cattle sold in the U.S. and $1-per-head equivalent on imported cattle, beef and beef products. CBB serves as the contractor that manages the checkoff's Producer Communications program.

Cattlemen's Beef Board LogoThe Cattlemen’s Beef Promotion and Research Board, or Cattlemen’s Beef Board (CBB), was established as part of the 1985 Farm Bill. CBB currently consists of 99 members who are nominated by certified nominating organizations and appointed by the Secretary of Agriculture to serve a three-year term. Members include domestic beef, dairy and veal producers, as well as importers of beef and beef products. Nominating organizations represent beef and dairy producers in 37 states and three regions, based on cattle numbers. Importer appointments are drawn from nominations by importer associations.

CBB invests a small percentage of its total budget in an effort to keep all producers informed about what their money is accomplishing. Elements of this effort include electronic updates, articles in trade publications, limited advertising and other tools.

Programs of Focus