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Domestic Marketing Committee

Add to Calendar 07/27/2022 8:00am 07/27/2022 2:00pm MM/DD/YYYY America/Denver Domestic Marketing Committee Nugget Casino Resort | Sierra 2

Welcome/Call to Order

Approve 2022 Convention Minutes – ACTION

Checkoff Evaluation Committee – Report on FY22 External Program Reviews
• Beef. It’s What’s For Dinner. Promotion – NCBA
• Veal Promotion – NAMI/NY Beef Council
• Northeast Consumer/Supply Chain Engagement – MICA/NEBPI


Review Committee Agenda and Approve – ACTION

Reminder of Mission Statement & Committee Ground Rules

Describe Authorization Request (AR) Presentation Format and Tactic Scoring

Contractors Present FY2023 AR Tactics
• As a table, complete a score sheet and comments for each tactic

• Share scores and comments from each table
• Collect additional input for Contractors

Next Steps
• Share results with Contractors and Beef Promotion Operating Committee (BPOC)
• Wrap-up webinar following September BPOC meeting to review funding decisions


Related Resources

7-27-2022 Domestic Marketing Committee Draft Meeting Agenda  Fill 1 Created with Sketch.

FY23 Domestic Marketing Tactic Quick Guide  Fill 1 Created with Sketch.

7-27-2022 Domestic Marketing Committee Draft Meeting Minutes  Fill 1 Created with Sketch.