Below, you will find the schedule of events with the time and location included in CBB Member registration. Click here to view the full Cattle Industry Convention Schedule of Events. If you have questions, please contact CBB Staff at (303) 220-9890.
Monday, February 3
Registration Open
7:30 a.m. – 6:00 p.m. | Henry B. González Convention Center – Registration Area in Main Lobby
CBB Nominating Committee Meeting & Candidate Interviews
7:00 a.m. – 6:00 p.m. | Marriott Rivercenter Hotel – Conference Room 5
Tuesday, February 4
Registration Open
7:30 a.m. – 7:00 p.m. | Henry B. González Convention Center – Registration Area in Main Lobby
CBB Nominating Committee Meeting & Candidate Interviews
8:00 a.m. – 12:00 p.m. | Marriott Rivercenter Hotel – Conference Room 5
CBB Executive Committee Meeting
8:30 a.m. – 10:00 a.m. | Marriott Rivercenter Hotel – Grand Ballroom – Salon I
Checkoff Evaluation Committee Meeting
10:30 a.m. – 12:30 p.m. | Henry B. González Convention Center – Room 304
Market Research – Today’s Beef Consumer
1:00 p.m. – 2:45 p.m. | Henry B. González Convention Center – Stars at Night Ballroom B1
Opening General Session
3:00 p.m. – 4:30 p.m. | Henry B. González Convention Center – Exhibit Hall 1
Trade Show Welcome Reception (Optional)
4:30 p.m. – 7:30 p.m. | Henry B. González Convention Center – Exhibit Halls 2-4
CBB Budget & Audit Committee Meeting
5:00 p.m. – 6:00 p.m. | Marriott Rivercenter Hotel – Grand Ballroom – Salon I
CBB & Alumni Reception (Hosted in partnership with Kentucky Beef Council)
6:30 p.m. – 7:30 p.m. | Henry B. González Convention Center – Room 221 A
Wednesday, February 5
Registration Open
7:30 a.m. – 5:00 p.m. | Henry B. González Convention Center – Registration Area in Main Lobby
General Session II
8:00 a.m. – 9:30 a.m. | Henry B. González Convention Center – Exhibit Hall 1
Checkoff Highlights Session
10:00 a.m. – 12:00 p.m. | Henry B. González Convention Center – Stars at Night Ballroom B2-B4
Lunch in the Trade Show
11:00 a.m. – 2:00 p.m. | Henry B. González Convention Center – Exhibit Halls 2-4
Checkoff Program Committee Meetings
2:30 p.m. – 5:30 p.m. | Henry B. González Convention Center
- Consumer Trust – Room 214 B
- Domestic Marketing – Room 214 A
- International Marketing – Room 207
- Nutrition & Health – Room 212
- Safety & Product Innovation – Room 210
- Stakeholder Engagement – Room 213
Wednesday Night Event (Optional)
7:00 p.m. – 10:00 p.m. | Big Tex Fest
Thursday, February 6
Registration Open
7:30 a.m. – 3:00 p.m. | Henry B. González Convention Center – Registration Area in Main Lobby
General Session III: CattleFax 2025 U.S. & Global Protein & Grain Outlook Seminar
8:00 a.m. – 10:00 a.m. | Henry B. González Convention Center – Exhibit Hall 1
CBB Meeting
10:30 a.m. – 12:30 p.m. | Henry B. González Convention Center – Room 301
Thursday Night Event (Optional)
7:00 p.m. – 11:30 p.m. | San Antonio Stock Show & Rodeo