Below, you will find the schedule of events with the time and location included in CBB Member registration. Click here to view the full Cattle Industry Convention Schedule of Events. If you have questions, please contact CBB Staff at (303) 220-9890.
Monday, February 3
Registration Opens
7:30 a.m. – 7:00 p.m. CT
CBB Nominating Committee Meeting & Candidate Interviews
7:00 a.m. – 6:00 p.m. CT
Tuesday, February 4
Registration Open
7:30 a.m. – 7:00 p.m. CT
CBB Nominating Committee Meeting & Candidate Interviews
8:00 a.m. – 12:00 p.m. CT
CBB Executive Committee Meeting
8:30 a.m. – 10:00 a.m. CT
Checkoff Evaluation Committee Meeting
10:30 a.m. – 12:30 p.m. CT
Market Research – Today’s Beef Consumer
1:00 p.m. – 2:45 p.m. CT
Opening General Session
3:00 p.m. – 4:30 p.m. CT
Trade Show Welcome Reception (Optional)
4:30 p.m. – 7:00 p.m. CT
CBB Budget & Audit Meeting
5:00 p.m. – 6:00 p.m. CT
CBB Reception & Alumni Reception
6:30 p.m. – 7:30 p.m. CT
Wednesday, February 5
Registration Open
7:30 a.m. – 5:00 p.m. CT
General Session II: A Beef Quality Assurance Celebration
8:00 a.m. – 9:30 a.m. CT
Checkoff Highlight Session
10:00 a.m. – 12:00 p.m. CT
Lunch in the Trade Show
11:00 a.m. – 2:00 p.m. CT
Checkoff Program Committee Meetings
2:30 p.m. – 4:30 p.m. CT
- Consumer Trust
- Domestic Marketing
- International Marketing
- Nutrition & Health
- Safety & Product Innovation
- Stakeholder Engagement
Wednesday Night Event (Optional)
7:00 p.m. – 10:00 p.m. CT | Smoke Skybar
Thursday, February 6
Registration Open
7:30 a.m. – 3:00 p.m. CT
General Session III: CattleFax 2025 U.S. & Global Protein & Grain Outlook
8:00 a.m. – 10:00 a.m. CT
CBB Meeting
10:30 a.m. – 12:30 p.m. CT
Thursday Night Event (Optional)
8:00 p.m. – 11:45 p.m. CT