My Beef Board Members 
Select State... 

Leveraging Beef’s Role in High-Protein Diet Trends

High-protein diets are booming, especially among Gen Z, who prioritize protein for muscle building, weight management and energy. Social media platforms like TikTok and Instagram are fueling the trend, with influencers sharing high-protein meal ideas featuring beef. The Beef Checkoff promotes beef as a natural fit for this health-conscious movement. See ideas that retailers and restaurants can leverage to capitalize on the high-protein trend and highlight beef’s role in modern diets.

Related Content

Up Next

Protecting Farms, Securing Confidence

Your complimentary subscription is waiting.

The Drive

Subscribe to The Drive

Get the latest beef industry facts, statistics and stories showcasing the real ways your Checkoff dollars drive demand for beef here at home and around the globe.

Delivered by mail, email or both – The Drive is always complimentary.

Sign Up Today  Fill 1 Created with Sketch.