Retail Dietitian Partnerships
NEBPI continues to cultivate relationships with key retail partners to keep beef in shopping carts and on plates for grilling season. Nutritionists at Giant grocery stores are featuring beef as the handpicked product for June.
The Beef Checkoff program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States may retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.