The Cattlemen’s Beef Promotion and Research Board is dedicated to improving
producer profitability, expanding consumer demand for beef, and strengthening beef’s position in the marketplace. The annual report showcases the results of each checkoff-approved program within the six strategic sectors: Promotion, Foreign Marketing, Consumer Information, Industry Information, Research and Producer Communications.
Spotlight on Beef Industry Wins in 2019
Estimated value of U.S. beef exports to Central and South America and the Caribbean in 2019 — almost double the value since 2011.
The average premium producers earned per head sold at video auctions when listing their cattle as BQA certified in the lot descriptions.
Percent increase in positive perceptions of beef production from key influencers and educators after participating in an immersive “On The Farm” experience.
The number of times the Beef. It’s What’s For Dinner. brand has reached consumers through digital marketing and social media content in 2019.