Evaluating the Role of Protein in Public Health
On Oct. 2, more than 80 top-tier protein researchers gathered in Washington, D.C. to participate in the internationally recognized Protein Summit 2.0, hosted by the beef checkoff, with support from a number of industry partners. The goal of the summit was to explore evidence related to protein’s impact on health in key areas such as weight loss, appetite and adherence, metabolic function and aging, and further probe how to advance the science and translate these benefits to manage and communicate protein recommendations to help Americans achieve better health. For more, visit Human Nutrition Research.
Sustaining Strong Beef Prices
Results of the July 2013 checkoff-funded Consumer Beef Index (CBI) survey reveal that high beef prices have not driven consumers out of the market. Those eating beef at least monthly continues at a steady rate of more than 90 percent of consumers. Access more information about the attitudes of consumers about beef-usage frequency, important drivers of beef demand (taste, nutrition, safety, convenience), awareness of news about beef, and reasons for eating more or less beef at CBI Highlights.
For additional information, check out these sites:
Research - Archive
- Increasing Value of BeefResearch.org (September)
- Leveraging Beef Market Research Data (September)
- Understanding Cutouts, Weights and Yields (July)
- Adapting to A Lifeime of Nutrition Needs (July)
- Analyzing Beef Flavor (May)
- Protein At Breakfast Helps Curb Hunger (April)
- Published Study Focuses On STEC Managment (April)
- Building and Repairing Muscle Growth (April)
- Uniting At the Summit (March)
- Chilling with Beef (March)
According to the Beef Act, research means studies relative to the effectiveness of market development and promotion efforts, studies relating to the nutritional value of beef and beef products, other related food science research including beef safety and pathogen research, product-enhancement research, market research and new product development research. Checkoff-funded research aims to maintain and increase consumer confidence in beef and beef products and provides the basis for development of program focus in all areas of checkoff investment by measuring market demands and tracking the state of the industry. The checkoff cannot fund cattle production research.