Guiding Beef-Safety Research

The checkoff has released 10 new safety-research project summaries online for recently completed research. Because safety continues to be one of the key demand drivers for beef, the beef community must continue to improve the real and perceived safety of beef products. With that in mind, this research focused on generating original, scientific-evidence to understand development of antimicrobial-resistance prevention of E. coli and Salmonella, and reports that provide a better understanding of Salmonella in the pre-harvest environment. To access the project summaries, visit Beef Safety Research.

Measuring Website Success

Given the checkoff’s recent transition from a traditional media promotional campaign to an online campaign focusing more on social media, it’s time to see how that’s working. A recent checkoff-funded usability study focused on understanding how consumers use the “Beef It’s What’s For Dinner” (BIWFD) website and identifying ways to optimize the experience and impact for consumers. The results? The “Beef It’s What’s For Dinner” website was found to be visually appealing, well-organized, and easy to use. Use of the BIWFD website significantly enhanced consumers’ perceptions about beef nutrition, while simultaneously making them believe that beef is a versatile, inspiring, and contemporary protein. Visitors to the site are likely to return to the site, share it with others, and increase their current beef consumption as a result of better understanding the positives of beef.

For additional information, check out these sites:

Consumers looking for nutrition and dietary information about beef can go to to order or download materials and research information, or find a schedule of nutrition events and seminars.
Consumers, producers and other industry professionals can go to for summaries of checkoff-funded research in the areas of beef safety, human nutrition, product enhancement and market research, projects which provide the foundation for checkoff programs in promotion, marketing, education, information and foreign marketing.
Safety is a priority of the beef industry and,  houses information about the Beef Industry Food Safety Council (BIFSCo), its discussions and meetings, an application to join the council, and consumer information about beef safety.
Finding new convenient cuts is one very successful way the checkoff has helped add value to the beef carcass over the years. In cooperation with the University of Nebraska-Lincoln, is the industry’s primary beef cut resource.
Checkoff-funded Beef Quality Assurance program information is available at where you can find systematic information about coupling proper animal-husbandry techniques with accepted scientific knowledge to improve the quality of the end beef products.
Bovine Spongiform Encephalopathy (BSE) is a misunderstood but potentially serious animal disease. For the most accurate information, turn to, an informational site housing current information regarding for consumers, producers and beef industry representatives.
While never occurring in the United States, is an informational site housing current information regarding foot-and-mouth disease for consumers, producers and beef industry representatives.


Research - Archive