Starting With Beef as a First Food
The American Academy of Pediatrics, the U.S. Department of Agriculture, and the World Health Organization recommend introduction of complementary foods to infants at about 6 months of age, depending on the infant’s developmental readiness. At that age, the infant’s needs for several nutrients – including iron and zinc – can no longer be met with breast milk alone. The checkoff’s Beef as a First Foodexplores infants’ nutritional requirements and explains how beef can provide them with the iron and zinc needed for optimal cognitive and physical development.
Harvest Market Showcases Beef
Harvest Market, a new concept grocery store in Champaign, Ill., opened to the public in early October “to connect food producers and makers with its customers.” The idea is to “give the farmer a voice, and let them speak inside the store, continually building a relationship with farmers, producers and manufactures.” The checkoff worked with Harvest Market to develop seven new beef bowls to feature in the prepared-foods department, which comprises a restaurant and deli. The bowls are available for customers to heat and serve, including Beef Fiesta, Country Style, BBQ, Beef and Broccoli, and Italian, among other flavors. During the launch, the featured items were so successful that it became difficult to keep up with demand! As a result, Harvest Market is expanding beef offerings at both the hot service counter and the cold deli counter.
Additional Beef Checkoff Resources:
Research - Archive
- Guiding Beef Quality Research (November)
- Beefing Up the Bacon Market with Schmacon (November)
- Exploring Cooking-Steak Fails (November)
- Understanding Effects of Carcass Maturity (August)
- Understanding Beef Flavor (July)
- Detecting Foodborne Pathogens (July)
- Showcasing Beef’s Top 10 (May)
- Addressing Sleep Quality with Protein (April)
- Serving Up New Fact Sheets (April)