Starting With Beef as a First Food

The American Academy of Pediatrics, the U.S. Department of Agriculture, and the World Health Organization recommend introduction of complementary foods to infants at about 6 months of age, depending on the infant’s developmental readiness. At that age, the infant’s needs for several nutrients – including iron and zinc – can no longer be met with breast milk alone. The checkoff’s Beef as a First Foodexplores infants’ nutritional requirements and explains how beef can provide them with the iron and zinc needed for optimal cognitive and physical development.

Harvest Market Showcases Beef

Harvest Market, a new concept grocery store in Champaign, Ill., opened to the public in early October “to connect food producers and makers with its customers.” The idea is to “give the farmer a voice, and let them speak inside the store, continually building a relationship with farmers, producers and manufactures.” The checkoff worked with Harvest Market to develop seven new beef bowls to feature in the prepared-foods department, which comprises a restaurant and deli. The bowls are available for customers to heat and serve, including Beef Fiesta, Country Style, BBQ, Beef and Broccoli, and Italian, among other flavors. During the launch, the featured items were so successful that it became difficult to keep up with demand! As a result, Harvest Market is expanding beef offerings at both the hot service counter and the cold deli counter.

Additional Beef Checkoff Resources:

Consumers looking for nutrition and dietary information about beef can go to to order or download materials and research information, or find a schedule of nutrition events and seminars.
Consumers, producers and other industry professionals can go to for summaries of checkoff-funded research in the areas of beef safety, human nutrition, product enhancement and market research, projects which provide the foundation for checkoff programs in promotion, marketing, education, information and foreign marketing.
Safety is a priority of the beef industry and,  houses information about the Beef Industry Food Safety Council (BIFSCo), its discussions and meetings, an application to join the council, and consumer information about beef safety.
Finding new convenient cuts is one very successful way the checkoff has helped add value to the beef carcass over the years. In cooperation with the University of Nebraska-Lincoln, is the industry’s primary beef cut resource.
Checkoff-funded Beef Quality Assurance program information is available at where you can find systematic information about coupling proper animal-husbandry techniques with accepted scientific knowledge to improve the quality of the end beef products.
Bovine Spongiform Encephalopathy (BSE) is a misunderstood but potentially serious animal disease. For the most accurate information, turn to, an informational site housing current information regarding for consumers, producers and beef industry representatives.
While never occurring in the United States, is an informational site housing current information regarding foot-and-mouth disease for consumers, producers and beef industry representatives.


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