New Research Publications
Three new checkoff-funded research publications were recently released:
- Sustainability Executive Summary – A summary of Phase 1 of the research. This important work positions the beef industry to lead the conversations about industry sustainability and was first announced at the 2013 Annual Cattle Industry Convention.
- Lean Matters booklet – This booklet documents the checkoff’s effort to produce leaner beef and to work with USDA to make the data reflecting the leaner option in the meat case available on the Nutrient Data Base.
- Updated version of the Beef Cuts Guide.
New Fact Sheet from Product Quality Research
A new fact sheet from the checkoff’s Product Quality Research program, A Producer’s Guide to Understanding and Improving Quality Grade, outlines how the National Beef Quality Audit calculated the loss attributed to the quality grade shortfalls, the role of marbling in product quality, and a number of tips for producers on how to increase the number of carcasses meeting quality grade goals. Improving product quality is critical to ensuring more consistent eating experiences by beef consumers.
For additional information, check out these sites:
Research - Archive
- Evaluating the Role of Protein in Public Health (October)
- Sustaining Strong Beef Prices (October)
- Increasing Value of BeefResearch.org (September)
- Leveraging Beef Market Research Data (September)
- Understanding Cutouts, Weights and Yields (July)
- Adapting to A Lifeime of Nutrition Needs (July)
- Analyzing Beef Flavor (May)
- Protein At Breakfast Helps Curb Hunger (April)
- Published Study Focuses On STEC Managment (April)
- Building and Repairing Muscle Growth (April)
- Uniting At the Summit (March)
- Chilling with Beef (March)
According to the Beef Act, research means studies relative to the effectiveness of market development and promotion efforts, studies relating to the nutritional value of beef and beef products, other related food science research including beef safety and pathogen research, product-enhancement research, market research and new product development research. Checkoff-funded research aims to maintain and increase consumer confidence in beef and beef products and provides the basis for development of program focus in all areas of checkoff investment by measuring market demands and tracking the state of the industry. The checkoff cannot fund cattle production research.