Improving Accuracy in Beef Cuts Guide
With new information available, the checkoff’s Product Quality program has updated the popular Beef Cuts Guide with even more accurate yields. In addition, an accompanying PowerPoint presentation is available to help present the information to stakeholder audiences.
Providing Market Intelligence
Checkoff investments in market-intelligence resources continue to aid industry stakeholders in identifying and understanding opportunities but also help increase beef sales at retail and foodservice levels. For example, foodservice market data provide restaurant owners and other foodservice operators access to menu insights that identify key consumer trends in beef buying and eating. For the retail sector, the checkoff provides information about monthly beef sales, beef featuring, and top-selling beef cuts. See what’s on the market-intelligence menu here.
For additional information, check out these sites:
Research - Archive
- Sharing Muscle Profiling Research – Free! (April)
- Demystifying Ground Beef (April)
- Strengthening Technical Outreach about Sustainability (April)
- Coordinating Beef Research and Dissemination (April)
- New Research Publications (February)
- New Fact Sheet from Product Quality Research (December)
- Evaluating the Role of Protein in Public Health (October)
- Sustaining Strong Beef Prices (October)
- Increasing Value of BeefResearch.org (September)
- Leveraging Beef Market Research Data (September)
According to the Beef Act, research means studies relative to the effectiveness of market development and promotion efforts, studies relating to the nutritional value of beef and beef products, other related food science research including beef safety and pathogen research, product-enhancement research, market research and new product development research. Checkoff-funded research aims to maintain and increase consumer confidence in beef and beef products and provides the basis for development of program focus in all areas of checkoff investment by measuring market demands and tracking the state of the industry. The checkoff cannot fund cattle production research.