Measuring Value of Checkoff Programs

In fiscal year 2014, the Cattlemen's Beef Board commissioned an economic study to measure the return on beef producers' and importers' investments into the national Beef Checkoff Program. "An Economic Analysis of the Cattlemen's Beef Promotion and Research Board Demand-Enhancing Programs" is the resulting study from Dr. Harry Kaiser of Cornell University. The goal of his comprehensive econometric study was to address two questions:

1. What would U.S. beef demand be in domestic and foreign markets had there not been any CBB marketing programs between 2006 and 2013?

2. Are the benefits of the CBB marketing programs larger than their costs?

Below you will find links to study results and associated materials, including  a one-page summary of the report, an Executive Summary, Q&A and video log from Dr. Kaiser, who is a Gellert Family Professor of Applied Economics and Management at Cornell University, where he teaches and conducts research in the areas of price analysis, marketing, industrial organization, policy and quantitative methods. He has a long list of accomplishments, which you can see at Dr. Harry Kaiser.