TeleContext and Twitter

The checkoff's @Beef Twitter handle is targeting consumers who use the Internet on their laptops or smartphones while they also are watching TV. Oftentimes, these consumers are watching their favorite shows and are commenting and discussing them through social media, primarily Twitter. The technology that helps Beef target these consumers is called “TeleContext,” a new piece of technology that only the beef checkoff uses.

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Four-Seasons Recipe

Share this recipe with your friends and followers today! Sliced beef, brussel sprouts, apple, celery, cranberries and red wine vinaigrette make for a great fall salad. Try this four seasons recipe any time of year: