Welcome to MyBeefCheckoff.com, your source of information about the national $1-per-head beef checkoff. Through this site, producers have an opportunity to get to know their checkoff by reading about the latest results of checkoff programs, viewing program materials, or subscribing to a monthly newsletter.
The Cattle Industry Summer Conference is on tap for July 30 – Aug. 2, 2014, at the Hyatt Regency Denver, 650 15th St., Denver, Colo. 80202; 303-436-1234. All beef producers and importers who pay the beef checkoff assessment are welcome to attend any or all checkoff meetings during the conference free of charge. Pre-registration not required – register on site.
Helping to round out the digital campaign, BeefItsWhatsForDinner.com is providing a host of other resources, including a Power of 10 feature that provides new tips and techniques for preparing a winning beef meal that provides 10 essential nutrients. It’s all part of the effort to help consumers “Fuel Great” about choosing beef to serve at their dining tables.
The checkoff has launched a new online community called Ask Beef, to provide consumers with a way to get their beef questions answered. At Ask Beef, consumers are asking a variety of questions, such as “How do I cook the perfect steak?” or “How do I choose the right ground beef for my recipes?” The checkoff has experts including dietitians, chefs, farmers and ranchers available to share the answers to all of the consumers sizzling questions.