Busting Beef Myths

MYTH: The practice of feeding grain to animals is taking food away from the hungry.

FACTS: Not true. In fact, feeding grain to livestock allows for efficient production of high-quality protein that we need in our diets and cannot get from other food sources. Get the facts here!

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Bringing Beef to Market

The checkoff-funded Beef Innovations Group recently released a short animated video describing the focus of the program and the diverse group of industry experts that collaborate to launch successful new products into the market. Watch and share the video today!