Pass It On!

Your beef checkoff plays an important role in growing and maintaining beef demand, thus opening up new opportunities for cattle producers to sustain their businesses for generations to come. That includes keeping up with what consumers want from beef products and the level of care you provide for the land and your animals. Watch the series of "Pass It On" videos, then pass them along to your friends!

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Help us bust beef myths!

Myth: Big beef uses antibiotics without regard for animal welfare or human health.

Fact: When it comes to healthy animals, no one cares more than farmers and ranchers. Implementing new antibiotics guidelines from the FDA and working with their veterinarians more closely than ever before is just one example of how the cattle industry is improving continuously.

Learn more at and share the truth today!