Engaging Consumers through Pinterest

The checkoff’s last few months of promoting beef on the quickly growing Pinterest social-media platform hast engaged and inspired consumers with beef recipes and information, simultaneously growing the checkoff’s “Beef. It’s What’s For Dinner” Pinterest page followers by a whopping 65 percent!

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Best. School Lunch. Ever.

The checkoff is providing millennial parents with a selection of nutritious beef recipes, simple tips and a how-to video that helps ensure that kids eat and enjoy their favorites at lunch every day.