Welcome to MyBeefCheckoff.com, your source of information about the national $1-per-head beef checkoff. Through this site, producers have an opportunity to get to know their checkoff by reading about the latest results of checkoff programs, viewing program materials, or subscribing to a monthly newsletter.
In the most comprehensive study ever rendered about the Return on Investment (ROI) of beef checkoff assessments, Dr. Harry Kaiser of Cornell University concludes that each dollar invested in the Beef Checkoff Program between 2006 and 2013 returned about $11.20 to the beef industry.
Research indicates that 68 percent of millennial moms will purchase food products that they see featured in YouTube videos. With that in mind, the checkoff is distributing “no-recipe recipe” videos – on the “Beef. It’s What’s For Dinner.” YouTube page – to provide ideas and creativity for preparing beef. The videos offer simple but delicious ways to fit beef into any meal occasion. The first two months of the digital campaign netted more than 1.5 million views of the videos, which show beef in contemporary and inspiring ways.
Based on the fact that ground beef represents more than half of beef pounds sold in the United States, the checkoff has completed a comprehensive market-research study about this critical market. Participants helped address at-home versus foodservice ground-beef use, as well as differences in ground beef perceptions by generation, benefits of eating, cooking preferences, nutritional factors, perceptions of various lean levels, packaging preferences, shopping behaviors, storage practices … right down to the preferred thickness for a cooked beef patty.