Employing Checkoff-funded Market Research


WHO, WHAT, WHEN,  WHERE, WHY and HOW. These are just a few of the questions that the beef checkoff leaders seek to answer through extensive market-research efforts as they guide investment of checkoff dollars into promotion, research and information programs aimed at increasing beef demand.

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Food Tank Needs You!

Food Tank, a non-profit organization focused on food sustainability, is doing a Farmer Spotlight Series on their website. They are asking farmers and ranchers questions about sustainability, conservation, climate change as well as their favorite part of farming/ranching, favorite thing to eat and/or grow, etc. The checkoff would like to see beef producers highlighted! Send in your application today and share!