Supporting the Beef Checkoff

Three out of four producers (76 percent) continue to approve of the Beef Checkoff Program and the more they know about the program, the more supportive they are. Results of the January 2016 producer attitude study show support at the same level as a year ago, despite much more pessimism about what lies ahead for the live cattle market.

Learn More

Another Tough Sustainability Question

A new fact sheet, "Would removing beef from the diet actually reduce greenhouse gas emissions?", provides an overview of how beef is a valuable component to the human diet and shows that although beef production does produce greenhouse gas emissions (GHG), its direct GHG emissions are very small. Read and share the good news today!