Welcome to MyBeefCheckoff.com, your source of information about the national $1-per-head beef checkoff. Through this site, producers have an opportunity to get to know their checkoff by reading about the latest results of checkoff programs, viewing program materials, or subscribing to a monthly newsletter.
The "Beef Industry Scan" provides current and compelling research and information to help you understand the trends and market characteristics – in place or developing – that beef producers must consider in setting priorities and planning programs for their checkoff investments in the coming year.
Exports of U.S. beef closed 2013 by eclipsing the $6 billion mark for the first time, setting a new annual value record. Beef exports continued their surge in December, surpassing year-ago totals by nearly 13 percent in volume and 20 percent in value led by growth in sales to Japan, Mexico, Hong Kong and Central/South America. Totals for 2013 were up 3 percent in volume to 2.58 billion pounds and 12 percent in value ($6.157 billion) – breaking the 2012 value record.
Support for the beef checkoff among producers, at 78 percent, is the highest in 21 years. This was the finding of an independent, nationwide survey of a representative sample of 1,225 beef and dairy producers, conducted by Aspen Media & Market Research, in January. In addition, the study found:
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