Welcome to MyBeefCheckoff.com, your source of information about the national $1-per-head beef checkoff. Through this site, producers have an opportunity to get to know their checkoff by reading about the latest results of checkoff programs, viewing program materials, or subscribing to a monthly newsletter.
Price, food safety and product quality are the most important demand drivers on which the beef industry should focus to have the most compelling effects on beef demand in the long term. Other key drivers include health, nutrition, social aspects and sustainability. So concludes “Beef Demand: Recent Determinants and Future Drivers,” a newly released study commissioned by the Beef Checkoff Program.
Through its Northeast Beef Promotion Initiative and in partnership with Redner’s Warehouse Markets, the checkoff is reminding athletes in eastern Pennsylvania to make beef their Fuel for the Finish at the second annual Runner’s World Half Marathon Expo in Bethlehem, Penn. Oct. 18-20. The partnership will distribute 3,000 sample Roast Beef & Veggie Wraps to runners and collections of beef recipes and information to spectators during the two-day race expo
Convenience stores are big business in Japan but are looking to upgrade their image, which presented a perfect opportunity for U.S. beef. The checkoff helped fund creation of a 10-item U.S. beef menu for the 9,500-outlet Family Mart – the third-largest convenience chain in the country. The menu includes a bento (lunch) box, rice bowl, salad, sandwich, soba noodle, sushi and soup, and is being actively promoted via in-store point-of-sale materials and to Family Mart’s 200,000 website fans and 90,000 Twitter followers.