Welcome to MyBeefCheckoff.com, your source of information about the national $1-per-head beef checkoff. Through this site, producers have an opportunity to get to know their checkoff by reading about the latest results of checkoff programs, viewing program materials, or subscribing to a monthly newsletter.
Named “Campaign of the Decade” by Nation’s Restaurant News, the checkoff’s BEEFlexible campaign helps contemporize beef and inspire foodservice operators to draw on beef’s versatility and taste. This year’s national foodservice advertising effort highlights Boneless Country-Style Ribs with innovative culinary concepts for the burgeoning fast casual segment. Research indicates that the easy yet savory appeal of slow-cooked beef will resonate with the fast casual segment, which enjoyed nearly 10 percent in sales growth in 2012.
The new “Beef. It’s What’s For Dinner.” consumer advertising campaign is premiering this month, bringing the recognizable tagline to older millennials and Gen-Xers. The new campaign, funded by the beef checkoff, will feature sizzling beef recipes, juicy details about essential nutrients and the voice of one of Hollywood’s most promising new talents. For more information, click here.
It just got easier to get information on your smart phone or tablet. MyBeefCheckoff.com now has a mobile site offering all of the great information you’ve grown accustomed to on this full site. There’s no app to buy and little work involved. Just point your phone or tablet’s internet browser to www.MyBeefCheckoff.com and you’ll automatically access the mobile site on your phone and will be given the choice of going to the mobile site on your tablet. To make the new site even more useful, a mobile version of the “Having the Beef Conversation” flipbook is now online - click the button to the right.