Taking the Lead in Prepared Foods

The checkoff was a Platinum sponsor of the first-ever Grocerant Summit that brought together more than 35 top retailers in the prepared foods space. Beef has tremendous opportunity for growth in the prepared-foods section of the grocery store, which is expanding due to consumer demand for ease and convenience. During the Summit, the checkoff showcased recent research showing the huge growth potential for beef; sampled four different beef-based concepts with flexibility and ease for retailers to include in their selections.

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Farmland Lesson Plans

FARMLAND lesson plans are now available. The curriculum is intended for high school educators and students but anyone can access the content at www.discoveringfarmland.com. Created in conjunction with Discovery Education, Discovering FARMLAND offers interactive resources that allow teachers and students to experience the industry through the eyes of six young farmers and ranchers, all while learning about food production's connection to science, economics, technology and sustainability.