What is Beef Demand?


“Understanding beef demand from the consumer’s perspective is essential. If we understand more about what drives demand, then we have the opportunity to increase the value of specific beef products to the consumer.” -Glynn Tonsor, Agricultural Economics Professor

Learn more from Glynn on “What is beef demand?”.

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Sharing Lean Beef Options

We would venture to guess that everyone knows at least someone who switches from ground beef to ground turkey on occasion, believing it's a healthier choice for them.

That's why the checkoff shares the TRUTH with consumers about their lean beef options! Go Beef!