Become One of the Informed

Our most recent Producer Attitude Survey shows that 65% of beef producers consider themselves informed about the checkoff. Are you one of them? Read more about the thoughts and opinions of fellow checkoff investors, and make an effort to become "one of the informed" today!

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Truth About Beef Production

Given consumers’ growing demands for transparency of cattle and beef production practices, impacts, and responsiveness to their values and needs, what are you doing to share the truth to help them feel comfortable with every step of the process? Learn more about checkoff-funded efforts here!