Ready? Willing? SERVE!


Do you want to have more say in how your beef-checkoff dollars are invested? Then maybe you should think about serving on the Cattlemen’s Beef Board! You can throw your hat into the ring by sharing your interest with a qualified state beef organization to see about possibly being nominated for consideration by the U.S. Secretary of Agriculture.

Learn More

Pass It On!

The USDA Census of Agriculture says cattle and beef production is the largest single segment of American agriculture, but the average age of the American cattle farmer or rancher is in the late 50s. As these beef producers plan to successfully transfer their cattle operations to younger, independent producers, they know one part of the equation will be continuous beef demand. Your beef checkoff plays an important role in helping to support that beef demand. Watch the video with Mushrush Red Angus to learn how their checkoff investment led to a new business opportunity for their family.