New Industry Long Range Plan


The new checkoff committee structure, which goes into place on Oct. 1, 2015, reflects the consumer demand drivers outlined by the 2016-2020 Beef Industry Long Range Plan (LRP). While not every recommendation of the plan can be checkoff-funded, the plan was adopted by members of the Cattlemen's Beef Board during their summer meeting this month.

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Global Growth Committee

The beef industry’s Global Growth Committee recently received an update on the progress U.S. beef exports have made in several international markets, the significant obstacles that remain in others, and on future strategic priorities.