Welcome to MyBeefCheckoff.com, a new source of information about the national $1 beef checkoff. All producers now have an opportunity to get to know their checkoff by subscribing to a monthly newsletter by simply typing in their e-mail address (bottom, left menu) and selecting beef or dairy editions.
I Heart Beef Program Launches
Headed into the month of romance, the checkoff’s food public relations program shared good news with media, bloggers, consumers and influencers: Americans love Beef. A survey conducted on behalf of the beef checkoff revealed the many reasons Americans love beef, and it served as the foundation for the I Heart Beef program.
Korean Retail Giant Aims To Bolster U.S. Beef Sales
South Korean retailing giant E-Mart is looking to U.S. beef as one of the key tools to help it rebound from stagnant sales in 2009, and the early returns look extremely positive.
Funded by the Beef Checkoff.