Welcome to MyBeefCheckoff.com, your source of information about the national $1-per-head beef checkoff. Through this site, producers have an opportunity to get to know their checkoff by reading about the latest results of checkoff programs, viewing program materials, or subscribing to a monthly newsletter.

Protein At Breakfast Helps Curb Hunger

Protein is a powerful nutrient that is important not just at dinner, but throughout the day. Recent checkoff-funded research published in the American Journal of Clinical Nutrition suggests that eating a protein-rich breakfast, including high-quality proteins like beef and eggs, leads to improved appetite control and satisfaction throughout the day, which could help combat obesity.

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Checkoff Launches New Consumer Advertising Campaign

The new “Beef. It’s What’s For Dinner.” consumer advertising campaign is premiering this month, bringing the recognizable tagline to older millennials and Gen-Xers. The new campaign, funded by the beef checkoff, will feature sizzling beef recipes, juicy details about essential nutrients and the voice of one of Hollywood’s most promising new talents. For more information, click here.

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Honoring Beef Quality

The checkoff now is accepting applications for the sixth annual National Beef Quality Assurance (BQA) Awards. This year’s awards will again recognize four outstanding individuals or organizations for achievements in the following BQA categories: beef, dairy, marketer and educator. Submit applications online from the BQA Website, where you also will find the application forms, due by July 1.

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