YOUR DOLLAR PUTS BEEF IN 52% OF ALL MEAL KITS IN SUPERMARKETS
When looking for meal kits, the majority of shoppers crave options that are good for their diet. Your dollar satisfies that demand by putting beef in over half the meal kits available in supermarkets. And consumers can’t get enough—evidenced by a $93-million in-store meal kit category growth in 2018 alone.
Data from "Meal Kits Continue to Show Strength," R. Ruggless, March 7, 2019.
Every dollar you invest in the Beef Checkoff arms the beef industry with the research capabilities and knowledge necessary to drive demand for beef for generations to come. Your dollar helps promote beef around the world, elevate consumer trust with the latest news on nutrition and safety, supports cutting-edge innovation and keeps beef producers informed through transparent, results-driven communication and education.
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The 'Beef' with Meat Substitutes
Producers can be confident that beef will remain the most valuable protein, with meat substitutes comprising only .5 percent of the overall market.
Premiums and Market Drivers behind BQA-Certified Beef
87 percent of BQA-certified producers participate in BQA because it is the "right" thing to do. Now, producers are seeing an additional return at auction.
Beefing Up Meal Kits
Shoppers continue to look for convenient, nutritious meals. The beef industry is aware of this cultural shift—and that’s where meal kits enter the picture.
Beef Trusted in 97% of Restaurants
Responding to research by the Beef Checkoff, 97% of restaurants nationwide are putting beef dishes on their menu with confidence—increasing overall consumer traffic by 45%.
Based on data compiled by the USDA World Agriculture Supply and Demand
U.S. Beef Exports to Brazil increased by 50%
With the support of the Beef Checkoff, the USMEF helped grow U.S. beef-muscle cut exports to Brazil totaling 1,122 metric tons—a 50% increase year-over-year.
Figures based on USDA data compiled by the U.S. Meat Export Federation
Beef retail demand up 15% since 2012
The USMEF, funded by the Beef Checkoff, has helped boost retail meat case sales to a six-year high. Strong ground beef sales have been a primary driver behind the higher total sales.
Tonsor, Schroeder, 2017