Partnering With Veal Blogger

The beef checkoff-funded veal promotional program partnered with a prominent food blogger, The Daring Gourmet, who created this innovative Veal Milanese Philly Cheesesteak recipe and video. The Daring Gourmet (Kimberly Killbrew) is a Millennial mom, and her blog reaches over 500,000 unique visitors and has over 860,000 monthly page views.

BeefItsWhatsForDinner Recipes

Consumers across the U.S. are showing a definite interest in beef, as evidenced by their enthusiasm for delicious and nutritious checkoff-funded recipes! In fact, since the beginning of the fiscal year (October 2016), has circulated more than 1.4 million recipes and counting, a marked increase over the website’s recipe dissemination goal (1.15 million recipes). Some of the more recently popular recipes – such as the Basil Beef Asian Pasta Stir-FrySteak Kabobs & Wild Rice with Mushrooms, and the Hearty Steak and Bean Chili – all offer consumers the instruction they need to confidently create the perfect meal for their friends and family. 

For additional information, check out these sites:

Consumers can go to for beef tips, facts, nutrition information, recipes, contests, cookbook ordering information and the “Beef So Simple” newsletter.
Amateur cooks looking for the opportunity to test their beef recipes and try for big prizes at the National Beef Cook-Off can turn to  for contest information and a showcase of winning recipes.
Foodservice professionals, including those in school foodservice, can go to  for with information about beef safety, cuts, facts and trends, as well as recipes and training materials.
Beef retailers can turn to for beef cut and product information, marketing research, and tips, instruction and tools for merchandising beef.
Professionals in foodservice, retail and manufacturing industries can go to to find beef product ideas and tools to make new products successful in the market.
Students competing in the National Beef Ambassador contest can click on  for rules and requirements of the contest, and for press releases and photos showcasing ambassador activities.
Veal information is available at or for information about veal, veal recipes, advice for cutting and preparing veal, and biographies and featured recipes from top chefs. 


Promotion - Archive