Launching Beef Safety Landing Page
The checkoff’s “Beef. It’s What’s For Dinner” brand recently launched an all new landing page on BeefItsWhatsForDinner.com and a Google search campaign focused on beef safety. This campaign aims to capture consumers who are seeking more information on how to properly store, handle and prepare beef, and how to determine the optimal cooking temperature to ensure safe and delicious beef meals. Google search advertising and social media promotion, including Facebook and Twitter advertising, drives consumers to the landing page.
Engaging Through Pinterest
With a growing presence on Pinterest, the checkoff is able to reach, inspire and educate millennial consumers in new and exciting ways. Pinterest is a digital “pin board,” commonly used by millennials use to search and save their favorite photos, including beef recipes. Through promoting “pins” featuring beef-checkoff recipes, this platform offers a new and effective way to reach the checkoff’s target audience of consumers. So far, the checkoff’s promoted pins have outperformed Pinterest benchmarks for re-pin rates and generated more than 800,000 impressions from checkoff-promoted pins. That’s in addition to organic (non-promoted) re-pins by the page’s more than 2,300 followers, which generated more than 100,000 more impressions.
For additional information, check out these sites:
Promotion - Archive
- Hitting Home with Consumers (July)
- Promoting Summer Grilling with BEEF (July)
- Producing New Online Videos (June)
- Producing Results (June)
- Challenging Consumers to Experience Beef Protein (April)
- Driving Consumers to Beef Information (March)
- Sharing Resources with Veal Retailers (March)
- Reaching Millions Through Digital Campaign (February)