Promotion

Savoring Success with Beef

Whether it’s Mastering Steak on the Grill, Secrets to Making the Tastiest Burger or Pairing Beef with Seasonal Vegetables, consumers are flocking to get the latest tips and information on the “Beef. It’s What’s For Dinner” website, which has already garnered more than 3.5 million page views and counting! The Tasty Tips & Recipe tab helps inspire consumers with a host of ideas and recipes that are sure to please even the pickiest of eaters. And everyone can learn about achieving that perfect umami flavor, or mixing up the best marinade or rub for their next beef meal! Savor the success by trying a new checkoff recipe yourself!

Inspiring Family Fun

The checkoff has been rallying around families in recent months to keep beef top of mind. This includes promotions and information through the checkoff’s Twitter handle and Facebook page, including #momwins and #dadwins, aimed at inspiring consumers to get their families involved in meal preparation. The #familywins campaign also saw successes through sharing the recipe for Grande Beef Empanadas, a favorite among nearly 857,000 Facebook fans. This month, we continue to inspire family meal preparation as part of “Family Fun Month”. Come join the conversation on social media!


For additional information, check out these sites:

Consumers can go to www.BeefItsWhatsforDinner.com for beef tips, facts, nutrition information, recipes, contests, cookbook ordering information and the “Beef So Simple” newsletter.
Amateur cooks looking for the opportunity to test their beef recipes and try for big prizes at the National Beef Cook-Off can turn to www.beefcookoff.org  for contest information and a showcase of winning recipes.
Bilingual consumers can turn to www.lacarnederes.com, a consumer site in Spanish and English, for quick-and-easy beef recipes, nutrition information, and beef shopping, storage and cooking guides.
Foodservice professionals, including those in school foodservice, can go to www.beeffoodservice.org  for with information about beef safety, cuts, facts and trends, as well as recipes and training materials.
Beef retailers can turn to www.beefretail.org for beef cut and product information, marketing research, and tips, instruction and tools for merchandising beef.
Professionals in foodservice, retail and manufacturing industries can go to www.beefinnovationsgroup.com to find beef product ideas and tools to make new products successful in the market.
Students competing in the National Beef Ambassador contest can click on www.nationalbeefambassador.org  for rules and requirements of the contest, and for press releases and photos showcasing ambassador activities.
Veal information is available at www.vealmadeeasy.com or www.vealfoodservice.com for information about veal, veal recipes, advice for cutting and preparing veal, and biographies and featured recipes from top chefs. 

 


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