Sharing Beef’s Power of 10
Helping to round out the digital campaign, BeefItsWhatsForDinner.com is providing a host of other resources, including a Power of 10 feature that provides new tips and techniques for preparing a winning beef meal that provides 10 essential nutrients. It’s all part of the effort to help consumers “Fuel Great” about choosing beef to serve at their dining tables.
Serving Up ‘No-Recipe Recipe’ Videos
Millennials are always finding new ways to gather and share recipes online, so the checkoff also has developed five new checkoff-funded online videos, now available on a new Keep It Simple section of BeefItsWhatsForDinner.com. These “no-recipe recipe” videos showcase beef in a contemporary and vibrant manner, offering simple yet delicious ways to fit beef into any meal occasion. The videos also are being shared on the checkoff’s consumer-facing Facebook and Twitter pages.
For additional information, check out these sites:
Promotion - Archive
- Increasing Social Impact (April)
- Heating Up Summer Grilling Promotions (April)
- Googling Beef for Millennials (April)
- Enhancing Beef Desire via Mouthwatering Photos (April)
- Making the Shift to Digital (February)
- Storytelling on Facebook (February)
- Going Digital with Beef. Itís Whatís for Dinner (November)
- Tailgating with Beef (November)
- Expanding Beefís Presence on Restaurant Menus (October)
- Cutting-Edge Pricing Tool for Retailers (October)
- Fueling Runners to the Finish (September)
- Expanding Convenient Beef Options (September)
According to the Beef Act, promotion means any action aimed at advancing the image and desirability of beef and beef products with the express intent of improving the competitive position and stimulating sales of beef and beef products in the marketplace. Among checkoff programs in promotion are paid consumer advertising; retail and foodservice marketing; food-media communications; veal marketing; new-product development; beef recipe development; and other culinary initiatives.