Savoring Success with Beef
Whether it’s Mastering Steak on the Grill, Secrets to Making the Tastiest Burger or Pairing Beef with Seasonal Vegetables, consumers are flocking to get the latest tips and information on the “Beef. It’s What’s For Dinner” website, which has already garnered more than 3.5 million page views and counting! The Tasty Tips & Recipe tab helps inspire consumers with a host of ideas and recipes that are sure to please even the pickiest of eaters. And everyone can learn about achieving that perfect umami flavor, or mixing up the best marinade or rub for their next beef meal! Savor the success by trying a new checkoff recipe yourself!
Inspiring Family Fun
The checkoff has been rallying around families in recent months to keep beef top of mind. This includes promotions and information through the checkoff’s Twitter handle and Facebook page, including #momwins and #dadwins, aimed at inspiring consumers to get their families involved in meal preparation. The #familywins campaign also saw successes through sharing the recipe for Grande Beef Empanadas, a favorite among nearly 857,000 Facebook fans. This month, we continue to inspire family meal preparation as part of “Family Fun Month”. Come join the conversation on social media!
For additional information, check out these sites:
Promotion - Archive
- Responding to Millennials’ Video Habits (July)
- Drawing Families to Beef (July)
- Sharing Beef’s Power of 10 (June)
- Serving Up ‘No-Recipe Recipe’ Videos (June)
- Increasing Social Impact (April)
- Heating Up Summer Grilling Promotions (April)
- Googling Beef for Millennials (April)
- Enhancing Beef Desire via Mouthwatering Photos (April)
- Making the Shift to Digital (February)
- Storytelling on Facebook (February)
- Going Digital with Beef. It’s What’s for Dinner (November)
- Tailgating with Beef (November)
- Expanding Beef’s Presence on Restaurant Menus (October)
- Cutting-Edge Pricing Tool for Retailers (October)
- Fueling Runners to the Finish (September)
- Expanding Convenient Beef Options (September)
According to the Beef Act, promotion means any action aimed at advancing the image and desirability of beef and beef products with the express intent of improving the competitive position and stimulating sales of beef and beef products in the marketplace. Among checkoff programs in promotion are paid consumer advertising; retail and foodservice marketing; food-media communications; veal marketing; new-product development; beef recipe development; and other culinary initiatives.