Continued Success with New Promotions
Through Facebook carousel ads and promoted Facebook posts, the checkoff is not only reaching current “Beef. It’s What’s For Dinner” Facebook fans, but also new millennial consumers that might not have been previously exposed to the checkoff’s recipes, tips and beef information. This year, the carousel ads are helping to drive traffic to the Beef. It’s What’s For Dinner” website and the promoted posts help to bring together a larger community of beef lovers on social media. One of the recipes promoted, Beef Pupusas & Curtido Slaw, has reached more than 107,500 people and has nearly 7,000 likes, comments and shares.
Protein Challenge 2.0 Is Ready for Liftoff!
Last year’s successful checkoff campaign, called the 30-Day Protein Challenge, is set to relaunch in a bigger and even more impactful way in May 2016. The program is built around educating consumers on the benefits of consuming protein, including delicious beef, throughout the day, including breakfast, lunch, dinner and snacks. The initial FY15 campaign generated significant results for the checkoff, including more than 164,000 visits to the Protein Challenge “Beef. It’s What’s For Dinner.” website landing page. Last year’s campaign also sent out over 360,000 total emails, filled with tips, nutrition information and protein-focused beef recipes, to more than 14,600 consumers who signed up for the Protein Challenge email reminders. Consistent with last year’s program, this year’s iteration will use a variety of advertising tools to get the message out to target consumers – millennial parents – including Facebook and Twitter advertising, Google search advertising, banner ads and a special email marketing campaign. New to this year’s campaign is an option to choose between a daily email or weekly email reminder, a newly designed Protein Challenge landing page on BeefItsWhatsForDinner.com, refreshed advertising materials and updated “tips and tricks” to help consumers reach their protein goals.
For additional information, check out these sites:
Promotion - Archive
- Reaching Consumers with Beef Recipes Online (March)
- Engaging with Millennial Consumers (February)
- Showcasing Veal (February)
- Showcasing ‘No-Recipe Recipe’ videos (January)
- Connecting with Millennials (January)
- Serving up RESULTS for Checkoff Investors (November)
- Nearing 1 Million Fans on Facebook (November)
- Launching Beef Safety Landing Page (September)
- Engaging Through Pinterest (September)
- Hitting Home with Consumers (July)
- Promoting Summer Grilling with BEEF (July)
- Producing New Online Videos (June)
- Producing Results (June)