Reaching Millions Through Digital Campaign

The checkoff’s new digital advertising campaign recently wrapped up its first full year in the marketplace, and the results are in! The campaign educated millions of consumers about beef’s superior taste, nutrition and ease-of-use – by providing them with the beef-related information that they needed, when they needed it. Through the checkoff’s digital campaign, many consumers became equipped with the beef tips, techniques and recipes required to ensure a great beef-eating experience, each and every time. Click on the infographic to the right to see some of the key campaign results – including the 733 million impressions, it made; more than 3.6 million page views on the checkoff’s flagship website, more than 5 million views of the checkoff’s new “No Recipe Recipe” videos; and more than 1 million consumer engagements with the Beef. It’s What’s for Dinner Facebook page and Twitter handle.

American Heart Association® Certifies Extra Lean Ground Beef as Part of a Heart-Healthy Diet

Extending Consumer Advertising via Online Videos

Millions of consumers have gained valuable beef preparation tips and techniques on how to use beef in new, unexpected and appealing ways via a series of new online videos. Recent market research among millennials indicates that they believe the new videos deliver beef’s ease, taste and health within a “fresh, modern and highly appealing” package. As consumers continue to look online for inspiration and “how-to” content, video represents one of the checkoff’s best ways to inspire consumer beef trial and usage.

For additional information, check out these sites:

Consumers can go to for beef tips, facts, nutrition information, recipes, contests, cookbook ordering information and the “Beef So Simple” newsletter.
Amateur cooks looking for the opportunity to test their beef recipes and try for big prizes at the National Beef Cook-Off can turn to  for contest information and a showcase of winning recipes.
Bilingual consumers can turn to, a consumer site in Spanish and English, for quick-and-easy beef recipes, nutrition information, and beef shopping, storage and cooking guides.
Foodservice professionals, including those in school foodservice, can go to  for with information about beef safety, cuts, facts and trends, as well as recipes and training materials.
Beef retailers can turn to for beef cut and product information, marketing research, and tips, instruction and tools for merchandising beef.
Professionals in foodservice, retail and manufacturing industries can go to to find beef product ideas and tools to make new products successful in the market.
Students competing in the National Beef Ambassador contest can click on  for rules and requirements of the contest, and for press releases and photos showcasing ambassador activities.
Veal information is available at or for information about veal, veal recipes, advice for cutting and preparing veal, and biographies and featured recipes from top chefs. 


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