Growing on Facebook

BIWFD on FacebookIn March, the “Beef. It’s What’s For Dinner.” Facebook page secured more than 300,000 engagements, including likes, comments, and reactions! With new and exciting content always being shared, such as Facebook Live videos and popular recipe collections like “under $15 or less,” consumers continue to rely on the checkoff to provide a one-stop shop for beef recipe inspiration, tips and tricks on Facebook. The page is inching closer to 1 million likes. 

Veal & the Daring Gourmet

To celebrate Cinco de Mayo, the beef checkoff-funded veal program partnered with millennial mom and food blogger, Kimberly Killebrew, who created this delicious Grilled Veal Steak Fajitas recipe and accompanying video. Killebrew’s influential blog, The Daring Gourmet, reaches more than 500,000 unique visitors each month and has over 860,000 monthly page views.

For additional information, check out these sites:

Consumers can go to for beef tips, facts, nutrition information, recipes, contests, cookbook ordering information and the “Beef So Simple” newsletter.
Amateur cooks looking for the opportunity to test their beef recipes and try for big prizes at the National Beef Cook-Off can turn to  for contest information and a showcase of winning recipes.
Foodservice professionals, including those in school foodservice, can go to  for with information about beef safety, cuts, facts and trends, as well as recipes and training materials.
Beef retailers can turn to for beef cut and product information, marketing research, and tips, instruction and tools for merchandising beef.
Professionals in foodservice, retail and manufacturing industries can go to to find beef product ideas and tools to make new products successful in the market.
Students competing in the National Beef Ambassador contest can click on  for rules and requirements of the contest, and for press releases and photos showcasing ambassador activities.
Veal information is available at or for information about veal, veal recipes, advice for cutting and preparing veal, and biographies and featured recipes from top chefs. 


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