Driving Consumers to Beef Information

Preliminary data of recent checkoff-funded Content Search Analysis Research Study helped pinpoint the content needs of consumers who are actively seeking information about beef and competitive proteins online. It identified how consumers are searching for this information through tools such as Google and Bing searches, and found that cooking-method searches have increased year-over-year – with specific increased interest in slow-cooker information, which draws as many as 2 million searches each month. Slow-cooker searches peak in fall and winter, but the volume is increasingly substantial year-round. With this in mind, the checkoff created a recipe collection focused solely on slow-cooking beef recipes, and uses digital advertising to develop awareness of these options. The final report is in production, and we’ll share it with you when it is complete.

Sharing Resources with Veal Retailers

The checkoff’s Veal Made Easy exhibit at the recent 2015 National Grocers Association Show in Las Vegas increased veal retailers’ awareness of the various checkoff-funded veal resources available to help them market and promote veal – including information and tools on the Veal Made Easy website, as well as social-media communications and recipes. One of 300 exhibits at the show, the Veal Made Easy booth drew retailers in with cutting mats that featured one of the new veal recipes developed by the Culinary Institute of America (CIA). An easel sign with a QR code allowed participants to enter the checkoff’s “Eat Better. Eat Veal.” promotion.

For additional information, check out these sites:

Consumers can go to for beef tips, facts, nutrition information, recipes, contests, cookbook ordering information and the “Beef So Simple” newsletter.
Amateur cooks looking for the opportunity to test their beef recipes and try for big prizes at the National Beef Cook-Off can turn to  for contest information and a showcase of winning recipes.
Bilingual consumers can turn to, a consumer site in Spanish and English, for quick-and-easy beef recipes, nutrition information, and beef shopping, storage and cooking guides.
Foodservice professionals, including those in school foodservice, can go to  for with information about beef safety, cuts, facts and trends, as well as recipes and training materials.
Beef retailers can turn to for beef cut and product information, marketing research, and tips, instruction and tools for merchandising beef.
Professionals in foodservice, retail and manufacturing industries can go to to find beef product ideas and tools to make new products successful in the market.
Students competing in the National Beef Ambassador contest can click on  for rules and requirements of the contest, and for press releases and photos showcasing ambassador activities.
Veal information is available at or for information about veal, veal recipes, advice for cutting and preparing veal, and biographies and featured recipes from top chefs. 


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