Promotion

Consolidating Beef Checkoff Websites

Toward creating a “one-stop shop” online for all things beef, the checkoff is working toward consolidation of nine checkoff-funded websites into one powerhouse site at the existing BeefItsWhatsForDinner.com. The new website will combine resources from: Facts About Beef; beef nutrition; beef retail; beef foodservice; Explore Beef; BSE Info; and Beef Innovations Group sites, among others. Benefits of merging are many:  A consolidated site will provide a more cost-efficient and resource-effective way to develop content and drive more visitors to beef information. The site will appeal to all types of users – including consumers, food and health influencers, and beef supply-chain audiences – with a rich variety of relevant tools and beef-centric information. Launch of the new site is on tap for Oct. 1, 2017.

Eat Better. Eat Veal.

The annual checkoff-funded “Eat Better. Eat Veal.” promotion will launch in mid-January. On-pack recipe labels featuring Veal Stir-fry with Broccoli and Cauliflower and Veal and Mushroom Meatballs, and a social media app will drive consumers to VealMadeEasy.com to enter a $500 grocery sweepstakes. Web ads, ad slicks and a social-media calendar will be available for in-store circulars, retailer and state beef council websites and the Veal Made Easy Facebook page to amplify advertising efforts.

For additional information, check out these sites:

Consumers can go to www.BeefItsWhatsforDinner.com for beef tips, facts, nutrition information, recipes, contests, cookbook ordering information and the “Beef So Simple” newsletter.
Amateur cooks looking for the opportunity to test their beef recipes and try for big prizes at the National Beef Cook-Off can turn to www.beefcookoff.org  for contest information and a showcase of winning recipes.
Foodservice professionals, including those in school foodservice, can go to www.beeffoodservice.org  for with information about beef safety, cuts, facts and trends, as well as recipes and training materials.
Beef retailers can turn to www.beefretail.org for beef cut and product information, marketing research, and tips, instruction and tools for merchandising beef.
Professionals in foodservice, retail and manufacturing industries can go to www.beefinnovationsgroup.com to find beef product ideas and tools to make new products successful in the market.
Students competing in the National Beef Ambassador contest can click on www.nationalbeefambassador.org  for rules and requirements of the contest, and for press releases and photos showcasing ambassador activities.
Veal information is available at www.vealmadeeasy.com or www.vealfoodservice.com for information about veal, veal recipes, advice for cutting and preparing veal, and biographies and featured recipes from top chefs. 

 


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