Educating Cost-Conscious Beef Shoppers

A new checkoff-funded national Ibotta campaign aims to increase awareness for lower prices at the meat case. Ibotta is a smartphone app that offers rebates on groceries and other items, with a highly engaged millennial user base and more than 19 million subscribers.  Consumers who download the Ibotta app can browse the “Grocery” category for rebates on fresh ground beef, steaks or roasts, unlock the rebates, and then buy these items at any retailer nationwide to get cash back through Ibotta. This platform provides a unique opportunity to target cost-conscious shoppers, particularly those who might have left beef off their shopping lists due to previous record-high prices. 

Eat Better. Eat Veal.

The annual checkoff-funded “Eat Better. Eat Veal.” promotion launched Jan. 18. On-pack recipe labels featuring Veal Stir-fry with Broccoli and Cauliflower and Veal and Mushroom Meatballs, and a social media app will drive consumers to to enter a $500 grocery sweepstakes. Web ads, ad slicks and a social-media calendar will be available for in-store circulars, retailer and state beef council websites and the Veal Made Easy Facebook page to amplify advertising efforts.

For additional information, check out these sites:

Consumers can go to for beef tips, facts, nutrition information, recipes, contests, cookbook ordering information and the “Beef So Simple” newsletter.
Amateur cooks looking for the opportunity to test their beef recipes and try for big prizes at the National Beef Cook-Off can turn to  for contest information and a showcase of winning recipes.
Foodservice professionals, including those in school foodservice, can go to  for with information about beef safety, cuts, facts and trends, as well as recipes and training materials.
Beef retailers can turn to for beef cut and product information, marketing research, and tips, instruction and tools for merchandising beef.
Professionals in foodservice, retail and manufacturing industries can go to to find beef product ideas and tools to make new products successful in the market.
Students competing in the National Beef Ambassador contest can click on  for rules and requirements of the contest, and for press releases and photos showcasing ambassador activities.
Veal information is available at or for information about veal, veal recipes, advice for cutting and preparing veal, and biographies and featured recipes from top chefs. 


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