Extending Consumer Advertising via Online Videos

Millions of consumers have gained valuable beef preparation tips and techniques on how to use beef in new, unexpected and appealing ways via a series of new online videos. Recent market research among millennials indicates that they believe the new videos deliver beef’s ease, taste and health within a “fresh, modern and highly appealing” package. As consumers continue to look online for inspiration and “how-to” content, video represents one of the checkoff’s best ways to inspire consumer beef trial and usage.

Growing Consumer Reach by 360 Percent!

Since its launch on April 21, the checkoff’s digital advertising campaign has motivated more than 1.7 million consumers to visit the checkoff’s flagship website, where they viewed more than 3.5 million web pages with information about topics including beef tips, cooking techniques, nutritional information; delicious recipes, and more. This growth amounts to a dramatic 360 percent increase in the number of consumers and page views compared to just one year ago.

For additional information, check out these sites:

Consumers can go to for beef tips, facts, nutrition information, recipes, contests, cookbook ordering information and the “Beef So Simple” newsletter.
Amateur cooks looking for the opportunity to test their beef recipes and try for big prizes at the National Beef Cook-Off can turn to  for contest information and a showcase of winning recipes.
Bilingual consumers can turn to, a consumer site in Spanish and English, for quick-and-easy beef recipes, nutrition information, and beef shopping, storage and cooking guides.
Foodservice professionals, including those in school foodservice, can go to  for with information about beef safety, cuts, facts and trends, as well as recipes and training materials.
Beef retailers can turn to for beef cut and product information, marketing research, and tips, instruction and tools for merchandising beef.
Professionals in foodservice, retail and manufacturing industries can go to to find beef product ideas and tools to make new products successful in the market.
Students competing in the National Beef Ambassador contest can click on  for rules and requirements of the contest, and for press releases and photos showcasing ambassador activities.
Veal information is available at or for information about veal, veal recipes, advice for cutting and preparing veal, and biographies and featured recipes from top chefs. 


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