Promotion

Showcasing ‘No-Recipe Recipe’ videos

Want to learn how to prepare the perfect grilled steak? Or discover how to make a kid-friendly pizza extra-nutritious? The checkoff’s BeefItsWhatsforDinner.com  consumer website recently introduced a new landing page that helps consumers answer these and other frequently asked questions. These videos also provide a simple and easy way for consumers to identify new and creative ways to prepare beef, inspiring them to cook with beef more often. The landing page, which will be promoted through Facebook, Twitter and Google Search advertising, enables consumers to sample a “tasty” array of no-recipe beef recipe videos all in one location!

Connecting with Millennials

The checkoff knows just how much millennials want to get information and educational resources from people like them, so the flagship “Beef. It’s What’s For Dinner.” social media pages are connecting audiences with influencers like Chris Mohr. Chris is a dad, a fitness enthusiast, Registered Dietitian and holds a PhD. Mohr and has teamed up with the checkoff to provide inspiring recipes like Tenderloin, Cranberry and Pear Salad. He also helps the checkoff share the beef tips that he finds most helpful, like getting your little ones involved in meal preparations. The checkoff has grown its Facebook fan base to nearly 1 million likes and its Twitter fans to nearly 18,000 followers and will continue to reach these growing groups of consumers through social media by leveraging influencers to show their love for beef and how it fits into a healthy diet!


For additional information, check out these sites:

Consumers can go to www.BeefItsWhatsforDinner.com for beef tips, facts, nutrition information, recipes, contests, cookbook ordering information and the “Beef So Simple” newsletter.
Amateur cooks looking for the opportunity to test their beef recipes and try for big prizes at the National Beef Cook-Off can turn to www.beefcookoff.org  for contest information and a showcase of winning recipes.
Bilingual consumers can turn to www.lacarnederes.com, a consumer site in Spanish and English, for quick-and-easy beef recipes, nutrition information, and beef shopping, storage and cooking guides.
Foodservice professionals, including those in school foodservice, can go to www.beeffoodservice.org  for with information about beef safety, cuts, facts and trends, as well as recipes and training materials.
Beef retailers can turn to www.beefretail.org for beef cut and product information, marketing research, and tips, instruction and tools for merchandising beef.
Professionals in foodservice, retail and manufacturing industries can go to www.beefinnovationsgroup.com to find beef product ideas and tools to make new products successful in the market.
Students competing in the National Beef Ambassador contest can click on www.nationalbeefambassador.org  for rules and requirements of the contest, and for press releases and photos showcasing ambassador activities.
Veal information is available at www.vealmadeeasy.com or www.vealfoodservice.com for information about veal, veal recipes, advice for cutting and preparing veal, and biographies and featured recipes from top chefs. 

 


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