MyBeefCheckoff Headlines
Producers talk about the checkoff. Click here. Click Here
Select your edition:
Beef   Dairy
Promotion

Promotion

Bookmark and Share

According to the Beef Act, promotion means any action aimed at advancing the image and desirability of beef and beef products with the express intent of improving the competitive position and stimulating sales of beef and beef products in the marketplace. Among checkoff programs in promotion are paid consumer advertising; retail and foodservice marketing; food-media communications; veal marketing; new-product development; beef recipe development; and other culinary initiatives.

Updated BIG

The Beef Innovations Group BIG Web site has been updated with new cut information. The site is an invaluable resource for technical information, culinary applications and cutting guides on both new and traditional beef cuts.

Beef Is A Hero

The Mintel new products database provides insights on the number and composition of new food products hitting the marketplace each year. The market research team recently conducted a checkoff-funded review of the Mintel-reported new beef products, listed as either “beef-as-hero” (center of plate) or “beef-as-ingredient” (e.g. pizza topping).  A “hero” new product is important because it contains more beef. From 2004 to 2008, beef excelled in the number of new “hero” beef items per annum – up 31 percent over the five-year span. In 2009, all proteins, including beef, showed a decline in launches, seemingly as a result of the financial pressures caused by the recession. For more information on the Mintel report, go to Trends in U.S. Retail Product Launches. 

For additional information, check out these sites:

Consumers can go to www.BeefItsWhatsforDinner.com for beef tips, facts, nutrition information, recipes, contests, cookbook ordering information and the “Beef So Simple” newsletter.
Amateur cooks looking for the opportunity to test their beef recipes and try for big prizes at the National Beef Cook-Off can turn to www.beefcookoff.org  for contest information and a showcase of winning recipes.
Bilingual consumers can turn to www.lacarnesderes.com, a consumer site in Spanish and English, for quick-and-easy beef recipes, nutrition information, and beef shopping, storage and cooking guides.
Foodservice professionals, including those in school foodservice, can go to www.beeffoodservice.org  for with information about beef safety, cuts, facts and trends, as well as recipes and training materials.
Beef retailers can turn to www.beefretail.org for beef cut and product information, marketing research, and tips, instruction and tools for merchandising beef.
Professionals in foodservice, retail and manufacturing industries can go to www.beefinnovationsgroup.com to find beef product ideas and tools to make new products successful in the market.
Students competing in the National Beef Ambassador contest can click on www.nationalbeefambassador.org  for rules and requirements of the contest, and for press releases and photos showcasing ambassador activities.
Veal information is available at www.vealstore.com, a site geared toward consumers and professionals alike, looking for information about veal, veal recipes, advice for cutting and preparing veal, and biographies and featured recipes from top chefs.


® Copyright 2010 Cattlemen's Beef Board. Beeg Checkoff LogoFunded by the Beef Checkoff.