Promotion

Promotion

Sharing Beef’s Power of 10

Helping to round out the digital campaign, BeefItsWhatsForDinner.com is providing a host of other resources, including a Power of 10 feature that provides new tips and techniques for preparing a winning beef meal that provides 10 essential nutrients. It’s all part of the effort to help consumers “Fuel Great” about choosing beef to serve at their dining tables.

Serving Up ‘No-Recipe Recipe’ Videos

 Millennials are always finding new ways to gather and share recipes online, so the checkoff also has developed five new checkoff-funded online videos, now available on a new Keep It Simple section of BeefItsWhatsForDinner.com. These “no-recipe recipe” videos showcase beef in a contemporary and vibrant manner, offering simple yet delicious ways to fit beef into any meal occasion. The videos also are being shared on the checkoff’s consumer-facing Facebook and Twitter pages.


For additional information, check out these sites:

Consumers can go to www.BeefItsWhatsforDinner.com for beef tips, facts, nutrition information, recipes, contests, cookbook ordering information and the “Beef So Simple” newsletter.
Amateur cooks looking for the opportunity to test their beef recipes and try for big prizes at the National Beef Cook-Off can turn to www.beefcookoff.org  for contest information and a showcase of winning recipes.
Bilingual consumers can turn to www.lacarnederes.com, a consumer site in Spanish and English, for quick-and-easy beef recipes, nutrition information, and beef shopping, storage and cooking guides.
Foodservice professionals, including those in school foodservice, can go to www.beeffoodservice.org  for with information about beef safety, cuts, facts and trends, as well as recipes and training materials.
Beef retailers can turn to www.beefretail.org for beef cut and product information, marketing research, and tips, instruction and tools for merchandising beef.
Professionals in foodservice, retail and manufacturing industries can go to www.beefinnovationsgroup.com to find beef product ideas and tools to make new products successful in the market.
Students competing in the National Beef Ambassador contest can click on www.nationalbeefambassador.org  for rules and requirements of the contest, and for press releases and photos showcasing ambassador activities.
Veal information is available at www.vealmadeeasy.com or www.vealfoodservice.com for information about veal, veal recipes, advice for cutting and preparing veal, and biographies and featured recipes from top chefs. 

 


Promotion - Archive



According to the Beef Act, promotion means any action aimed at advancing the image and desirability of beef and beef products with the express intent of improving the competitive position and stimulating sales of beef and beef products in the marketplace. Among checkoff programs in promotion are paid consumer advertising; retail and foodservice marketing; food-media communications; veal marketing; new-product development; beef recipe development; and other culinary initiatives.



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