Promotion

Promotion

Checkoff Launches New Consumer Advertising Campaign

The new “Beef. It’s What’s For Dinner.” consumer advertising campaign is premiering this month, bringing the recognizable tagline to older millennials and Gen-Xers. The new campaign, funded by the beef checkoff, will feature sizzling beef recipes, juicy details about essential nutrients and the voice of one of Hollywood’s most promising new talents. For more information, click here. For delicious triple-tested beef recipes, nutrition information and to learn more about the “Beef. It’s What’s For Dinner.” advertising campaign, please visit BeefItsWhatsForDinner.com.

Simplifying Beef-Cut Names

Based on research identifying a need for consumer education about beef-cut names and cooking methods, the Beef Checkoff Program partnered with the National Pork Board to unveil new Uniform Retail Meat Identification Standards (URMIS) nomenclature for fresh beef and pork for retailers to use on meat packages. Innovative eye-tracking research helped shape the new names and labels (see example), and the revised nomenclature was reviewed by USDA and the Industry-Wide Cooperative Meat Identification Standards Committee (ICMISC). Retailers, packers and scale label companies also engaged in creation of the new names and labels. For more information, visit Beef Names.


For additional information, check out these sites:

Consumers can go to www.BeefItsWhatsforDinner.com for beef tips, facts, nutrition information, recipes, contests, cookbook ordering information and the “Beef So Simple” newsletter.
Amateur cooks looking for the opportunity to test their beef recipes and try for big prizes at the National Beef Cook-Off can turn to www.beefcookoff.org  for contest information and a showcase of winning recipes.
Bilingual consumers can turn to www.lacarnederes.com, a consumer site in Spanish and English, for quick-and-easy beef recipes, nutrition information, and beef shopping, storage and cooking guides.
Foodservice professionals, including those in school foodservice, can go to www.beeffoodservice.org  for with information about beef safety, cuts, facts and trends, as well as recipes and training materials.
Beef retailers can turn to www.beefretail.org for beef cut and product information, marketing research, and tips, instruction and tools for merchandising beef.
Professionals in foodservice, retail and manufacturing industries can go to www.beefinnovationsgroup.com to find beef product ideas and tools to make new products successful in the market.
Students competing in the National Beef Ambassador contest can click on www.nationalbeefambassador.org  for rules and requirements of the contest, and for press releases and photos showcasing ambassador activities.
Veal information is available at www.vealmadeeasy.com or www.vealfoodservice.com for information about veal, veal recipes, advice for cutting and preparing veal, and biographies and featured recipes from top chefs. 

 

Promotion - Archive


According to the Beef Act, promotion means any action aimed at advancing the image and desirability of beef and beef products with the express intent of improving the competitive position and stimulating sales of beef and beef products in the marketplace. Among checkoff programs in promotion are paid consumer advertising; retail and foodservice marketing; food-media communications; veal marketing; new-product development; beef recipe development; and other culinary initiatives.



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