June 12, 2026
Host Lauren Moylan and Cheryl DeVuyst discuss how consumer expectations are changing and what that means for the future of beef demand. From the refresh of the Beef. It’s What’s For Dinner. campaign to summer grilling season, digital marketing, retail partnerships, and family traditions, Cheryl shares why consumers are increasingly looking for more than just a meal—they’re looking for an experience. The conversation explores how the beef industry is connecting with today’s consumers, building trust, and creating the memories that keep beef at the center of the table