How Cattlemen’s Beef Board has been Growing Beef Demand for 40 Years

Farm+Food+Facts host Joanna Guza talks with Greg Hanes, Chief Executive Officer for the Cattlemen’s Beef Board, and Terry Quam, fourth generation beef farmer and board member of the Cattleman’s Beef Board checkoff and board member of U.S. Farmers and Ranchers in Action. They discuss the future of the beef industry, consumer demand, export strategies, and industry collaboration.