Market Research Working Group


To engage at committee meetings to understand and feel confident that, where applicable, market research is being used effectively to support how checkoff funded programs are being developed and/or evaluated.

Twice a year, producer leaders meet in their committees to review promotions and other projects that directly tie to their strategic initiatives based on the industry Long Range Plan.

Market Research Working Group Beef Board Members

Edwards, DJ

DJ Edwards

Hamilton, Kansas

Mathees, Steve

Steven Matthees

Goodhue, Minnesota

McElhaney, Dick

Dick McElhaney

Hookstown, Pennsylvania

Price, Charlie

Charlie Price

Oakwood, Texas

Uhart, Ruby

Ruby Uhart

Wells, Nevada

Voyles, Norman Dale

Norman Dale Voyles, Jr.

Martinsville, Indiana

Market Research Working Group Federation Members

Matthew Bayer

Schofield, Wisconsin

George Cooksley

Anselmo, Nebraska

Kathy Creighton-Smith

Chinook, Montana

Gary Deering

Sturgis, South Dakota

Tamara Hurt

Deming, New Mexico

Al Lyman

Cambridge, Illinois

Philip Weltmer

Smith Center, Kansas


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