Innovation Committee

Purpose:

To inspire the beef community with innovative products and solutions that enhance consumer demand for beef.

Strategic Initiatives:
  • Engage beef advocates
  • Revolutionize beef marketing and merchandising
  • Measure and improve sustainability
  • Connect and communicate directly with consumers
  • Improve products

Twice a year, producer leaders meet in committees to review promotions and other projects that directly tie to their strategic initiatives based on the industry Long Range Plan.

Innovation Committee Beef Board Members

Cooper, Katie

Katie Cooper

Willow Creek, Montana

Ehrlich, Dana

Dana Ehrlich

Newton, Massachusetts

Erbele, Ray

Raymond Erbele

Streeter, North Dakota

Hobbs, Steve

Steve Hobbs

Castle Rock, Colorado

Jackson, Bruce

Bruce Jackson

Lockesburg, Arkansas

Johnson, Bilynn

Bilynn Johnson

Happy, Texas

Johnson, Dwain

Dwain Johnson, Ph.D.

Archer, Florida

King, Bill

Bill King

Moriarty, New Mexico

McElhaney, Dick

Dick McElhaney

Hookstown, Pennsylvania

Mckee, Kristina

Kristina Oldfield McKee

Lebanon, Tennessee

Medeiros, Melvin

Melvin Medeiros

Laton, California

Patterson, Beth

Beth Patterson

Yates Center, Kansas

Pennell, Tim

Tim Pennell

Westhott, Texas

Peters, Jenni

Jenni Peters

Bellevue, Iowa

Rhodes, Herbert

Herbert Rhodes

Omaha, Nebraska

Senn, CW

CW Senn, Jr.

York, South Carolina

Williams, Rob

Rob Williams

Washington, District of Colombia

Innovation Committee Federation Members

Keith Baxter

Rogersville, Missouri

Andy Bishop

Coxs Creek, Kentucky

Dean Black

Iowa

Katie Brenny

Mazeppa, Minnesota

Arin Crooks

Lancaster, Michigan

Jay Dalton

Wells, Nevada

Dan Gattis

Georgetown, Texas

Jamie Graham

Patriot, Ohio

Joe Horstman

West Lafayette, Indiana

Jeff Johnson

Parma, Idaho

Laurie Johnson

South Shore, South Dakota

Larry Jones

Holcomb, Kansas

Andy Kellom

Hobson, Montana

Becca McMillan

Mannsville, Oklahoma

Sallie Miller

Briggsdale, Colorado

Kyra O’Brien

Hepler, Kansas

Mark Pendleton

North Carolina

James Ramm

Atkinson, Nebraska

Steve Walker

Marcellus, New York

Buck Wehrbein

Mead, Nebraska

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