To inspire the beef community with innovative products and solutions that enhance consumer demand for beef.
- Engage beef advocates
- Revolutionize beef marketing and merchandising
- Measure and improve sustainability
- Connect and communicate directly with consumers
- Improve products
Twice a year, producer leaders meet in committees to review promotions and other projects that directly tie to their strategic initiatives based on the industry Long Range Plan.
Innovation Committee Beef Board Members
Willow Creek, Montana
Streeter, North Dakota
Castle Rock, Colorado
Dwain Johnson, Ph.D.
Moriarty, New Mexico
Kristina Oldfield McKee
Yates Center, Kansas
CW Senn, Jr.
York, South Carolina
Washington, District of Colombia
Innovation Committee Federation Members
Coxs Creek, Kentucky
West Lafayette, Indiana
South Shore, South Dakota
Marcellus, New York