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Beef Checkoff Program Sites

The Beef Checkoff funds a variety of programs that support research, education, promotion and industry-wide collaboration. Explore the sites below to learn more about the tools, initiatives and resources available through these efforts.

BeefItsWhatsForDinner.com

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A leading consumer-facing platform that provides recipes, nutrition information, beef production education and cooking tips. The site helps connect shoppers and home cooks with trusted, Checkoff-funded resources.


BeefNutritionEducation.org

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The Beef Nutrition Education Hub provides nutrition professionals with research-based information, educational materials and continuing education opportunities. It supports dietitians and health educators who communicate the role of beef in a healthy diet.


BeefResearch.org

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BeefResearch.org offers science-backed insights on beef production, sustainability, animal health and food safety. The site provides research summaries, producer tools and educational materials supported by Checkoff funding.


BQA.org

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Beef Quality Assurance delivers training, guidelines and certification that help producers ensure food safety, animal care and responsible production practices. It’s one of the beef industry’s most recognized quality programs.


Masters of Beef Advocacy

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The MBA program is a free, self-guided online course designed for producers, service providers and industry advocates. It covers beef sustainability, nutrition, animal welfare and food-safety topics from pasture to plate, providing interactive modules and certificates.


MeatFoundation.org

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The Meat Foundation conducts independent research in meat science, safety, nutrition and consumer attitudes. Its work helps support Checkoff-funded programs and provides reliable science for industry-wide decision-making.


Monthly Meat Demand Monitor

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This ongoing research project tracks consumer meat demand, preferences and willingness-to-pay across different proteins. The data helps inform Checkoff-funded demand strategies and provides valuable market insights.


National Institute for Animal Agriculture

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Hosted by the National Institute for Animal Agriculture, this event brings together experts to discuss antibiotic stewardship, animal health and science-based practices. The symposium supports continuous improvement across livestock production systems.


NEBPI.org

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NEBPI connects Northeastern consumers with beef recipes, nutrition resources and educational programming. The initiative works to increase beef demand in a region where production is limited but demand opportunities are strong.


OnTheFarmSTEM.com

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On The Farm STEM offers science-based classroom resources, educator training and real-world agricultural learning tools. The program helps teachers bring accurate, relevant animal agriculture science into K–12 learning environments.


Veal.org

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Veal.org offers recipes, cooking guidance and educational information about veal nutrition and production. It helps consumers confidently prepare veal and understand how it fits into a balanced diet.


Veal Quality Assurance

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The Veal Quality Assurance program provides science-based animal care guidelines, training and certification for veal producers. The program promotes animal well-being and production best practices.


USMEF.org

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USMEF works to develop foreign markets, expand export opportunities and promote U.S. beef internationally. Its efforts help increase global demand and create value for U.S. beef producers.