NBC4 Health & Fitness Expo Featured Beef
Beef was featured during the NBC4 Health & Fitness Expo on March 19-20. Cindy Chan Phillips, RD, conducted a beef cooking demonstration. There were more than 606,000 impressions and 3,200 engagements with positive beef messaging.
The Beef Checkoff program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States may retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.