Register for the 2021 Veal Summit
The Veal Summit is an opportunity for veal growers and industry stakeholders to gather to review program activities funded by the Beef Checkoff and provide feedback on future program plans. During the 2020 Veal Summit, veal growers, industry leaders and State Beef Councils prioritized initiatives and charted a renewed focus for veal. This input prioritized three strategies: Discovery of, Access to and Confidence in veal as a protein choice. The virtual meeting is an opportunity to hear how current programs are delivering on these priorities. The beef industry has also unveiled a new Long Range Plan, which is updated every five years, to help guide initiatives funded by the Beef Checkoff. Producer input is needed to help provide direction for veal program planning for the coming year. Register today and save the date to participate in the annual Veal Summit on April 21, 2021. The virtual session will be held from 9 a.m. to Noon Eastern Daylight Time (EDT).
The Beef Checkoff program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States may retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.