Let’s Get Rolling with Beefshi Workshop
The North American Meat Institute, a contractor to the Beef Checkoff, and the Northeast Beef Promotion Initiative, a subcontractor to the Beef Checkoff, teamed up for a fun and interactive virtual workshop with Beefshi!
The Beef Checkoff program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States may retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.