Beef “Meat & Greet” with Physicians
To engage with New York family physicians, the Beef Checkoff hosted an interactive culinary demonstration showcasing lean beef cuts, culinary methods and simple meals featuring beef.
The Beef Checkoff program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States may retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.