Veal Launches New Website
The Checkoff-funded National Veal Promotion is launching its new integrated website and brand! This website will feature a new webpage about the nutritional profile of veal. Explore the new website.
The Beef Checkoff program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States may retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.