For the Love of Veal Consumer Cooking Night
Checkoff-funded National Veal Promotion hosted a consumer cooking party on February 6! Attendees learned about veal’s nutritional value and why they should incorporate it into weekly meals.
The Beef Checkoff program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States may retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.