Holiday Entertaining Workshop
NEBPI hosted an engaging workshop with Northeast consumers on December 9. The workshop featured a hands-on beef charcuterie lesson with complimentary wine pairing information. Following the online event, 90 percent of participants expressed positive opinions about beef. Watch the workshop.
The Beef Checkoff program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States may retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.