Innovation Committee

View Past Innovation Meetings

Committee Information

Purpose Statement: To inspire the beef community with innovative products and solutions that enhance consumer demand for beef.

Priority Strategic Initiatives:

  • Most Important
    • Revolutionize Beef Marketing and Merchandising
    • Adopt Animal I.D. Traceability Systems
    • Ensure Antibiotic Stewardship
  • Important
    • Research and Innovate New Production Technologies
    • Measure and Improve our Sustainability

Committee Members