Innovation Committee

Upcoming Meeting Information

Hyatt Regency Hotel, Denver, Colorado

The checkoff's Innovation committee meeting will be held July 13, 2017 from 2:00 p.m. to 6:00 p.m. and then again on July 14, 2017 from 9:15 a.m. to 12:00 p.m.


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View Past Innovation Meetings

Committee Information

Purpose Statement: To inspire the beef community with innovative products and solutions that enhance consumer demand for beef.

Priority Strategic Initiatives:

  • Most Important
    • Revolutionize Beef Marketing and Merchandising
    • Adopt Animal I.D. Traceability Systems
    • Ensure Antibiotic Stewardship
  • Important
    • Research and Innovate New Production Technologies
    • Measure and Improve our Sustainability

Committee Members