b'Cattlemens Beef Board7555 E. Hampden Ave. Suite 610Denver, CO 80231(303) 220-9890Decoding Beef DemandSee key beef trends and insights from the 2024 consumer insights report.Cattle Calling:Sharing Ranchers Way of LifeEveryone relies on agriculture, but only 27 percent of consumers say they are familiar with how cattle are raised 1 . To help bridge this gap, the Beef Checkoff released a new docuseries, "Cattle Calling." This series enhances consumer education and sheds light on how farmers and ranchers are just like everyone else; they have a job to do, a family to provide for and a way of life to sustain. Only by caring for the land they are entrusted with they can maintain that way of life and pass it down to future generations.Watch the first three episodesat www.cattlecalling.orgSource:1 Consumer Beef Tracker JanuaryDecember 2022 Oklahoma rancher Clay Burtrum and his daughter, KinzieSubscribe to The Drive at DrivingDemandForBeef.com @BeefCheckoff @BeefCheckoff@BeefCheckoff @BeefCheckoff'