b"Cattlemens Beef Board9000 E. Nichols Ave.Suite 215Centennial, CO 80112New Year, New Checkoff ProgramsSEE THE NEW PROGRAMS THE BEEF CHECKOFF WILL IMPLEMENT THIS FISCAL YEARBeef Checkoff Showcases Great Value to Beef Industry in ROI Analysis The return on investment (ROI) analysis,there been no Beef Checkoactivitiesproduct enhancement research, channels independently conducted by Dr. Harryduring that time, domestic beef demandmarketing, beef safety research, M. Kaiser of Cornell University in June,would have been 14.3 percent lower. Asnutritional research and public relations. shows the promotional e orts by the Beeffor foreign demand, results indicatedWithin those categories, advertising Checkoduring theve-year period fromthat if there had been no foreign marketreceives the most funding, followed closely 2014 through 2018 were highly e ectivedevelopment e orts by the Beef Checko ,by foreign market development, to ensure and positive for the beef industry. Overall,U.S. beef export demand would havebeef is at the forefront of consumers every dollar invested in Beef Checko been 5.5 percent lower in the eight foreignminds and helps grow U.S. beef demand activities returned $11.91 to the beefmarkets studied within the analysis. around the world.industry, driving demand. The Beef Checkoexpenditures alignEveryve years an outside research During theve-year review period, all Beefwithin these nine areas of focus:group conducts an ROI analysis to assess Checkopromotion and research activitiesgeneral beef advertising, foreign marketthe programs impact within the beef increased total domestic beef demand bydevelopment, industry information,industry and to safeguard the e ective 12.8 billion pounds. In other words, hadnew product and culinary development,and ecient use of producer dollars. Cattlemen's Beef Board9000 E. Nichols Ave., Suite 215, Centennial, CO 80112303-220-9890beefboard@beefboard.org"