b'How Beef Producers Decide Beef. Its WhatsWhere Their Checkoff Dollars GoFor Dinner. Featured on Hit The beef industry is constantly changing, with new progress and challenges arising every year. TV Show To stay relevant and e ective, Beef Checkoprograms and initiatives adapt according to beef producer goals and industry needs. Each newscal year, contracting beef organizations identify This summer, the Beef Checko ,new opportunities to drive beef demand, and then beef producers decide which of these with support from the Federation of State Beef Councils, partneredcheckoprograms are implemented to help advance the industry. with FOXs MasterChef to bring viewers the bee est Backyard Challenge. Featuring Beef. Its Whats For Dinner. on oneSTEP 1 STEP 2of televisions most popular cooking shows put beef in front of millions of consumers throughout the country. The winner was Sarah Faherty with her tomahawk steak dinner. Check out her winning recipe atPRODUCER INPUT BeefItsWhatsForDinner.com.FROM AN IDEA TO AN ARAuthorization Requests (ARs) are formalContractors present and submit their ARs to the requests for Checkodollars which outline7 Beef Checkoproducer committees.Is Beef to Blame for Climate Change? program ideas to drive beef demand. Each committee bases their input from strategies Continued From Cover outlined in the Beef Industry Long-Range Plan, Contractors research the current state of the beefarming each AR will drive beef demand.The media quickly latched onto theenvironmental impact from pasture to plate,about three percent of all GHG emissions,industry and create a plan of actionthe AR.inaccurate statements within this reportthey only assessed transportation emissionswhile transportation creates an estimated and distributed them to a wide audience.that take place while driving a vehiclenot26 percent. 3The conclusions within Livestocks Longthose from well to wheel. Smarter animal farming, not less farming, Shadow were wrongfully drawn throughIn a recent article, Mitloehner says leadingwill equal less heat, says Mitloehner. inconsistent comparisons. While the reportsauthorities agree that, in the U.S., raisingProducing less meat and milk will only researchers measured beefs potentialcattle and pigs for food accounts formean more hunger in poor countries. 3 STEP 3 STEP 4Today, beef production has less e ect on the environment than ever before. According to USDAs National Agricultural Statistics Service, U.S. beef farmers and According to the U.S. Environmental Protection Agencyranchers produce the same amount of (EPA), beef cattle production was responsible for 1.9beef with one-third fewer cattle than theyAR APPROVALSdid in the 1970s. With enhanced genetics,MEASURING RESULTSpercent of total U.S. GHG emission in 2014. Comparingheightened reproductive performance,The Beef Promotion Operating Committee is comprised of producers representing nationalEvaluation of the e ectiveness of each program that to land lls, transportation, electricity and otherfaster growth and higher-quality feeds,and state perspectives. This in uential groupor project happens through reporting from the beef farmers and ranchers are improving sources, which tallied in at 2.2%, 25.3%, 29.7% andbeef production processes. decides which ARs to approve, their funding,contractors throughout thescal year. 40.9%, respectivelyremoving beef from the U.S. dietThrough its promotional and researchand submits thenal budget to USDA. Results and feedback are relayed back to the These 20 producers, 10 from the Cattlemens Beefappropriate producer committee to ensure dollars are would have a minimal impact on GHG emissions. e orts, the Beef Checkoworks alongsideBoard and 10 from the Federation of State Beefbeing spent e ectively and eciently.producersto improve consumerCouncils, review each contractors proposal and how it Othercon dence in beef to help drive demand.will impact the beef industry and demand.Sources When people view beef as a favorable 40.9% product, theyre more apt to purchase it at grocery stores and restaurants. While Electricity climate change continues to be top of 29.7% mind for many, the checkowill continue Transportation to educate and provide the industrys real 25.3% picture so consumers continue to feel con dent about eating beef. Beef CattleLand lls 1 Sorry, But Giving Up on Meat is Not Going to Save the Planet.Beef Drives Higher Total Store Sales CARTS Production 2.2% Frank M. Mitloehner, Ph.D. 2018.1.9% 2 Would removing beef from the diet actually reduceWITH BEEF CARTS Beef Checkoresearch shows that beef brings in more dollars than anyWITHOUT greenhouse gas emissions? Ashley Broocks, Emily Andreini,BEEFMegan Rolf, Sarah Place. Oklahoma State University.other item at retail. A grocery store basket including beef brings more than https://www.beefresearch.org/sustainability/q03/index.html BeefResearch.org. twice that of one without, making it an exceptional revenue generator for 3 EnvironmentDont Blame Cattle for Climate Change.retailers. With beef shoppers generating more sales for the entire store, it Futurity. http://www.aplf.com/en-US/leather-fashion-news- solidi es its place at the meat counter.and-blog/news/41599/environment-don-t-blame-cattle-for-climate-change https://www.bee tswhatsfordinner.com/sales-data-channel-insights/retail-insights/total-store-salesResearch conducted by the National Cattlemens Beef Association'