b'Beef CurriculumNATIONAL ROI STUDY OF BEEF CHECKOFF INVESTMENTS Will Soon EarnWhat Drives The Beef Industry? Next GenerationYour Dollar Does.Science Standard The return on investment (ROI) analysis, independently conducted by Dr. Harry M. Kaiser of Cornell The American Farm Bureau Federation for AgricultureUniversity in June, showed the promotional e orts by the Beef Checkoduring theve-year period (AFBFA)a contractor to the Beef Checko hasfrom 2014 through 2018 were highly e ective and positive for the beef industry. Overall, every developed a science-based curriculum fordollar invested in Beef Checkoactivities returned $11.91 to the beef industry, driving demand.high school and middle school students. The curriculum is dedicated to educating youth about beef production practices. The curriculum will show fromeld-to-fork how cattle farmers and ranchers are implementingReturned sustainable practices in order to produce high-qualityDrove beef enjoyed around the world. The content will beHelped increase$11.91piloted in a limited number of classrooms in early FY20domestic beef5.5%for every dollar invested and will be submitted for Next Generation Sciencedemand by BQA: Helping Maintain aStandard scoring, a content standard to improve14.3% more U.S. beef intointo the industry when science education for all students. Sustainable Beef Industry the eight primarysupplied toward programs Continued From Coveror 12.8 billion lbs. such as promotion, Beefs Realforeign markets. education and research.In terms of securing economic longevity, theconsumers about the BQA programs EnvironmentalBeef Checko -funded BQA program o ersbene ts. The National Cattlemens Beef producers the opportunity to showcaseAssociation (NCBA)a contractor to Impacttheir dedication to producing high-qualitythe Beef Checko has developed this beef and earn premium dollars for it.campaign to increase consumer awareness Moreover, producers developed theof how todays producers are committed to BQA program for producers to reinforceproducing high-quality beef in a humane, The fact is that beefthe beef industrys commitment toenvironmentally friendly and production, including theresponsibly raising beef. While it wassustainable way. rst established to correct quality issues,The full- edged digital campaign kicked production of animal feed,the BQA program has evolved overoin October with a series of videos the years. Today, the program is more is responsible for only comprehensive, teaching producersand ads from Beef. Its Whats For Dinner., 3.3 how to improve production methodshighlighting cattle farmers and ranchersKaiser, H. M. (2019). An Econometric Analysis of the Cattlemens Beef Promotion and Research Board Demand-Enhancing Programs. Cornell University, New York.3.3 throughout the animals lifecycle, fromacross the country who raise cattle under % how its raised to how its processed. BQA guidelines. Greater awareness % Throughout the supply chain, the retail andof BQA will increase consumers understanding of beef production foodservice sectors drives demand for BQApractices and their con dence in beef, certi cation. These companies want to o erleading them to purchase more beef their consumers the highest-quality beefproducts at restaurants and grocery available, and accordingly, will gravitatestores. Initial research showed that toward the products that are BQA-certi ed. 67 percent of consumers who were of greenhouse gasConsumer research insights show moreaware of BQAs simple concept saw beef emissions in the U.S. Thisconsumers want to know the story behindin a more favorable light. What To ShareMore Productive Than Ever Beforethe food they eat. According to the checko - The BQA program is a great industry is dramatically lower thanfunded Consumer Beef Tracker, 44 percentsuccess, with more than 350,000With Consumersthe often-misquotedof consumers often or always consider howcerti cations granted through in-person their food was raised, and 26 percent sayand online training. By creating a program global livestockgure ofthey sometimes consider how their foodthat sets consistent animal welfare and was raised, rounding out to a total of 70 14.5 percent. percent who consider this factor beforecare standards, producers are actively making their purchasing decisions. Withsecuring a sustainable future for the entire http://news.trust.org/item/20180918083629-d2wf0 Alsoonly 24 percent of consumers familiarbeef industry. Consumers care where their see: UN FAOSTAT database. Available at http://www.fao. with how cattle are raised, there is a bigfood comes from, and they will continueCattle are natural upcyclers. They are able to org/faostat/en/#home opportunity for the beef industry to bridgeto search for information about how theirconvert low-quality, human-inedible feeds intoAccording to the USDAs National Agricultural Statistics Service, CA Rotz, S Asem-Hiablie, S Place, G Thoma., 2018.that knowledge gap and increase consumerfood is raised. The producer-driven BQAU.S. beef farmers and ranchers produce the same amount of Environmental footprints of beef cattle production inprogram o ers bene ts for consumershigh-quality protein needed in the human diet.the United States. Agricultural Systems. Advance onlinecon dence in beef. beef with one-third fewer cattle than they did in the 1970s.publication. doi.org/10.1016/j.agsy.2018.11.005 and producers alike.https://www.beefresearch.org/CMDocs/BeefResearch/Sustainability_ https://www.nass.usda.gov/Quick_Stats/Thats why the Beef Checkohas launched1 FactSheet_TopicBriefs/ToughQA/FS20Upcycling.pdfPillars of Beef Chain Success. 2011. https://www.bqa.org/a new campaign geared toward educatingMedia/BQA/Docs/2011_nbqa_audit.pdf'