b'Chefs Night InBEEF CHECKOFF H I G H L I G H T S"Chef\'s Night In" is reaching consumers in a new way. This latest digital video series features professional chefs cooking and enjoying their favorite beef dishes withNews and Social friends and familyall from the comfort of their ownMedia Mentions About homes. While we often see these chefs in their professionalSustainability and Cattle environments, we rarely see them quite like this. More Than Doubled InWatch the videos: the Last YearIn 2023, stories aboutbeef/cattle & sustainability increased by164 percent https://swn.sn/chefs-night-inin traditional news and social media. 1 Source:1 National Cattlemens Beef Association. (2023). Traditional and social media listening dashboards. Retrieved from Meltwater: www.meltwater.com Beef & Climate: Sustainability Spotlight at NYC Climate Week New York Citys Climate Week, September 17-24, provided an opportunity to share beefs sustainability story and its role in the climate solution. Climate Week is a banner event for the Checkoff-funded Issues Management & Public Relations team to share positive information about beefs role in sustainable diets. This year, all media coverage around Climate Week reached people 39 billion times. 1 Source:1 National Cattlemens Beef Association. (2023). Traditional and social media listening dashboards. Retrieved from Meltwater: www.meltwater.com Jet Tila'