The Beef Promotion Operating Committee (BPOC) is one of the most influential and impactful producer-led committees in the beef industry, making major funding decisions on Beef Checkoff investments and priorities. When the Beef Promotion and Research Act was first passed as part of the 1985 Farm Bill, many state beef councils were already working together and conducting checkoff-funded programs through the Beef Industry Council. The Act recognized this state effort, and by law allowed for half of the dollar to remain in the state to fund state programs and promotion. Then, to guarantee state and national programs were coordinated, the Act created the BPOC to ensure funding decisions about checkoff programs as well as decisions regarding which organizations to contract with and carry out the program. The BPOC develops the annual checkoff budget, which is then approved by the Cattlemen’s Beef Board (CBB) and the U.S. Department of Agriculture. Programs and projects must remain in the areas of promotion, research, consumer information, industry information, foreign marketing, producer communications and must drive beef demand. The Operating Committee has a unique makeup, with 20 members total from two different entities: 10 members are elected by the CBB, while the remaining 10 are selected by the states through the Federation of State Beef Councils. No checkoff program or project is approved unless two-thirds of Operating Committee members vote to accept it. This means that a program must have recognized value in order to earn the consensus needed to be successfully funded. By formulating a committee that reflects both national and state priorities, the Beef Checkoff is better equipped to spend dollars more effectively and efficiently. This August, members of the CBB and Federation of State Beef Councils will gather at the industry’s annual Summer Business Meeting to review funding proposals from various checkoff contractors and make recommendations based on industry and producer needs. The BPOC then convenes in September to establish the final funding recommendations for the upcoming 2020 fiscal year.  Additionally, dairy animals contribute to the amount of prime beef supply. Between 2002 and 2018, Holstein steers have contributed between 32 and 60 percent of prime beef harvested in the U.S. https://www.drovers.com/article/cattle-markets-beef- contribution-2018-dairy-cattle In 2018, the dairy sector contributed 5.6 billion pounds, or 21.0 percent of beef to the U.S. commercial beef supply from finished steers, finished heifers and cull cows. Learn more about checkoff-funded programs and how dollars are being invested to drive demand for beef by visiting the CBB’s newly updated website at: www.beefboard.org. INNOVATION NUTRITION AND HEALTH The Beef Checkoff used educational webinars to engage more than 3,000 health and wellness influencers with new science about beef’s role in a healthy diet. – NCBA From Sacramento to Tampa, registered dietitians showcased Beefshi on televised news segments reaching over 5 million viewers with new recipes and health benefits of prepared beef. – NAMI The Best BEEF Butcher Contest gathered master butchers from the U.S. Northeast to use the craft of butchering to elevate the image of beef and engage with consumers. – NEBPI* Beef. It’s What’s For Dinner. gathered chefs, influencers and media at “pop-up” restaurant events for once-in-a-lifetime beef dining experiences. The first event reached nearly 500,000 people on social media. – NCBA The new Veal Farm website launched, providing an inside look at on-farm practices of raising veal and resources for industry professionals who conduct education and training for the Veal Quality Assurance (VQA) program. – NAMI In 2018, the dairy sector In 2018, the dairy sector In 2018, the dairy sector In 2018, the dairy sector In 2018, the dairy sector In 2018, the dairy sector In 2018, the dairy sector In 2018, the dairy sector In 2018, the dairy sector In 2018, the dairy sector In 2018, the dairy sector In 2018, the dairy sector In 2018, the dairy sector In 2018, the dairy sector In 2018, the dairy sector In 2018, the dairy sector In 2018, the dairy sector In 2018, the dairy sector In 2018, the dairy sector In 2018, the dairy sector In 2018, the dairy sector In 2018, the dairy sector In 2018, the dairy sector In 2018, the dairy sector In 2018, the dairy sector contributed 5.6 billion contributed 5.6 billion contributed 5.6 billion contributed 5.6 billion contributed 5.6 billion contributed 5.6 billion contributed 5.6 billion contributed 5.6 billion contributed 5.6 billion contributed 5.6 billion contributed 5.6 billion contributed 5.6 billion contributed 5.6 billion contributed 5.6 billion contributed 5.6 billion contributed 5.6 billion contributed 5.6 billion contributed 5.6 billion pounds, or 21.0 percent of pounds, or 21.0 percent of pounds, or 21.0 percent of pounds, or 21.0 percent of pounds, or 21.0 percent of pounds, or 21.0 percent of pounds, or 21.0 percent of pounds, or 21.0 percent of pounds, or 21.0 percent of pounds, or 21.0 percent of pounds, or 21.0 percent of pounds, or 21.0 percent of pounds, or 21.0 percent of pounds, or 21.0 percent of pounds, or 21.0 percent of pounds, or 21.0 percent of pounds, or 21.0 percent of pounds, or 21.0 percent of pounds, or 21.0 percent of pounds, or 21.0 percent of pounds, or 21.0 percent of pounds, or 21.0 percent of pounds, or 21.0 percent of beef to the U.S. commercial beef to the U.S. commercial beef to the U.S. commercial beef to the U.S. commercial beef to the U.S. commercial beef to the U.S. commercial beef to the U.S. commercial beef to the U.S. commercial beef to the U.S. commercial beef to the U.S. commercial beef to the U.S. commercial beef to the U.S. commercial beef to the U.S. commercial beef to the U.S. commercial beef to the U.S. commercial beef to the U.S. commercial beef to the U.S. commercial beef to the U.S. commercial beef to the U.S. commercial beef to the U.S. commercial beef to the U.S. commercial beef to the U.S. commercial beef to the U.S. commercial beef to the U.S. commercial beef to the U.S. commercial beef to the U.S. commercial beef to the U.S. commercial beef to the U.S. commercial beef to the U.S. commercial beef to the U.S. commercial beef to the U.S. commercial beef to the U.S. commercial beef to the U.S. commercial beef supply from finished beef supply from finished beef supply from finished beef supply from finished beef supply from finished beef supply from finished beef supply from finished beef supply from finished beef supply from finished beef supply from finished beef supply from finished beef supply from finished beef supply from finished beef supply from finished beef supply from finished beef supply from finished beef supply from finished beef supply from finished beef supply from finished beef supply from finished beef supply from finished beef supply from finished beef supply from finished beef supply from finished beef supply from finished beef supply from finished beef supply from finished beef supply from finished beef supply from finished beef supply from finished beef supply from finished beef supply from finished beef supply from finished beef supply from finished beef supply from finished beef supply from finished beef supply from finished beef supply from finished beef supply from finished beef supply from finished beef supply from finished beef supply from finished beef supply from finished beef supply from finished beef supply from finished steers, finished heifers and steers, finished heifers and steers, finished heifers and steers, finished heifers and steers, finished heifers and steers, finished heifers and steers, finished heifers and steers, finished heifers and steers, finished heifers and steers, finished heifers and steers, finished heifers and steers, finished heifers and steers, finished heifers and steers, finished heifers and steers, finished heifers and steers, finished heifers and steers, finished heifers and steers, finished heifers and steers, finished heifers and steers, finished heifers and steers, finished heifers and steers, finished heifers and steers, finished heifers and steers, finished heifers and steers, finished heifers and steers, finished heifers and steers, finished heifers and steers, finished heifers and steers, finished heifers and steers, finished heifers and steers, finished heifers and steers, finished heifers and steers, finished heifers and steers, finished heifers and steers, finished heifers and steers, finished heifers and steers, finished heifers and steers, finished heifers and steers, finished heifers and steers, finished heifers and steers, finished heifers and steers, finished heifers and steers, finished heifers and steers, finished heifers and steers, finished heifers and steers, finished heifers and steers, finished heifers and steers, finished heifers and steers, finished heifers and steers, finished heifers and steers, finished heifers and steers, finished heifers and steers, finished heifers and steers, finished heifers and steers, finished heifers and cull cows. cull cows. cull cows. cull cows. cull cows. cull cows. cull cows. cull cows. cull cows. cull cows. cull cows. cull cows. Additionally, dairy animals Additionally, dairy animals Additionally, dairy animals Additionally, dairy animals Additionally, dairy animals Additionally, dairy animals Additionally, dairy animals Additionally, dairy animals Additionally, dairy animals Additionally, dairy animals Additionally, dairy animals Additionally, dairy animals Additionally, dairy animals Additionally, dairy animals Additionally, dairy animals Additionally, dairy animals Additionally, dairy animals Additionally, dairy animals Additionally, dairy animals Additionally, dairy animals Additionally, dairy animals Additionally, dairy animals Additionally, dairy animals Additionally, dairy animals Additionally, dairy animals Additionally, dairy animals Additionally, dairy animals Additionally, dairy animals Additionally, dairy animals Additionally, dairy animals Additionally, dairy animals Additionally, dairy animals Additionally, dairy animals Additionally, dairy animals Additionally, dairy animals Additionally, dairy animals Additionally, dairy animals Additionally, dairy animals Additionally, dairy animals contribute to the amount contribute to the amount contribute to the amount contribute to the amount contribute to the amount contribute to the amount contribute to the amount contribute to the amount contribute to the amount contribute to the amount contribute to the amount contribute to the amount contribute to the amount contribute to the amount contribute to the amount contribute to the amount contribute to the amount contribute to the amount contribute to the amount contribute to the amount contribute to the amount contribute to the amount contribute to the amount contribute to the amount contribute to the amount contribute to the amount contribute to the amount contribute to the amount contribute to the amount contribute to the amount contribute to the amount contribute to the amount contribute to the amount contribute to the amount contribute to the amount of prime beef supply. of prime beef supply. of prime beef supply. of prime beef supply. of prime beef supply. of prime beef supply. of prime beef supply. of prime beef supply. of prime beef supply. of prime beef supply. of prime beef supply. of prime beef supply. of prime beef supply. of prime beef supply. of prime beef supply. of prime beef supply. of prime beef supply. of prime beef supply. of prime beef supply. of prime beef supply. of prime beef supply. of prime beef supply. of prime beef supply. of prime beef supply. of prime beef supply. of prime beef supply. of prime beef supply. of prime beef supply. of prime beef supply. of prime beef supply. of prime beef supply. of prime beef supply. of prime beef supply. Between 2002 and 2018, Between 2002 and 2018, Between 2002 and 2018, Between 2002 and 2018, Between 2002 and 2018, Between 2002 and 2018, Between 2002 and 2018, Between 2002 and 2018, Between 2002 and 2018, Between 2002 and 2018, Between 2002 and 2018, Between 2002 and 2018, Between 2002 and 2018, Between 2002 and 2018, Between 2002 and 2018, Between 2002 and 2018, Between 2002 and 2018, Between 2002 and 2018, Between 2002 and 2018, Between 2002 and 2018, Between 2002 and 2018, Between 2002 and 2018, Between 2002 and 2018, Between 2002 and 2018, Between 2002 and 2018, Between 2002 and 2018, Between 2002 and 2018, Between 2002 and 2018, Between 2002 and 2018, Between 2002 and 2018, Between 2002 and 2018, Holstein steers have Holstein steers have Holstein steers have Holstein steers have Holstein steers have Holstein steers have Holstein steers have Holstein steers have Holstein steers have Holstein steers have Holstein steers have Holstein steers have Holstein steers have Holstein steers have Holstein steers have Holstein steers have Holstein steers have Holstein steers have Holstein steers have Holstein steers have Holstein steers have Holstein steers have Holstein steers have Holstein steers have Holstein steers have Holstein steers have Holstein steers have Holstein steers have Holstein steers have Holstein steers have Holstein steers have Holstein steers have Holstein steers have Holstein steers have contributed between 32 contributed between 32 contributed between 32 contributed between 32 contributed between 32 contributed between 32 contributed between 32 contributed between 32 contributed between 32 contributed between 32 contributed between 32 contributed between 32 contributed between 32 contributed between 32 contributed between 32 contributed between 32 contributed between 32 contributed between 32 contributed between 32 contributed between 32 contributed between 32 contributed between 32 contributed between 32 contributed between 32 contributed between 32 contributed between 32 contributed between 32 contributed between 32 contributed between 32 contributed between 32 contributed between 32 contributed between 32 and 60 percent of prime and 60 percent of prime and 60 percent of prime and 60 percent of prime and 60 percent of prime and 60 percent of prime and 60 percent of prime and 60 percent of prime and 60 percent of prime and 60 percent of prime and 60 percent of prime and 60 percent of prime and 60 percent of prime and 60 percent of prime and 60 percent of prime and 60 percent of prime and 60 percent of prime and 60 percent of prime and 60 percent of prime and 60 percent of prime and 60 percent of prime and 60 percent of prime and 60 percent of prime and 60 percent of prime and 60 percent of prime and 60 percent of prime and 60 percent of prime and 60 percent of prime and 60 percent of prime and 60 percent of prime and 60 percent of prime and 60 percent of prime and 60 percent of prime and 60 percent of prime and 60 percent of prime and 60 percent of prime and 60 percent of prime and 60 percent of prime and 60 percent of prime and 60 percent of prime beef harvested in the U.S. beef harvested in the U.S. beef harvested in the U.S. beef harvested in the U.S. beef harvested in the U.S. beef harvested in the U.S. beef harvested in the U.S. beef harvested in the U.S. beef harvested in the U.S. beef harvested in the U.S. beef harvested in the U.S. beef harvested in the U.S. beef harvested in the U.S. beef harvested in the U.S. beef harvested in the U.S. beef harvested in the U.S. beef harvested in the U.S. beef harvested in the U.S. beef harvested in the U.S. beef harvested in the U.S. beef harvested in the U.S. beef harvested in the U.S. beef harvested in the U.S. beef harvested in the U.S. beef harvested in the U.S. beef harvested in the U.S. beef harvested in the U.S. beef harvested in the U.S. beef harvested in the U.S. beef harvested in the U.S. beef harvested in the U.S. beef harvested in the U.S. beef harvested in the U.S. beef harvested in the U.S. beef harvested in the U.S. beef harvested in the U.S. beef harvested in the U.S. beef harvested in the U.S. beef harvested in the U.S. beef harvested in the U.S. beef harvested in the U.S. beef harvested in the U.S. beef harvested in the U.S. beef harvested in the U.S. beef harvested in the U.S. beef harvested in the U.S. beef harvested in the U.S. https://www.drovers.com/article/cattle-markets-beef- https://www.drovers.com/article/cattle-markets-beef- https://www.drovers.com/article/cattle-markets-beef- https://www.drovers.com/article/cattle-markets-beef- https://www.drovers.com/article/cattle-markets-beef- https://www.drovers.com/article/cattle-markets-beef- https://www.drovers.com/article/cattle-markets-beef- https://www.drovers.com/article/cattle-markets-beef- https://www.drovers.com/article/cattle-markets-beef- https://www.drovers.com/article/cattle-markets-beef- https://www.drovers.com/article/cattle-markets-beef- https://www.drovers.com/article/cattle-markets-beef- https://www.drovers.com/article/cattle-markets-beef- https://www.drovers.com/article/cattle-markets-beef- https://www.drovers.com/article/cattle-markets-beef- https://www.drovers.com/article/cattle-markets-beef- https://www.drovers.com/article/cattle-markets-beef- https://www.drovers.com/article/cattle-markets-beef- https://www.drovers.com/article/cattle-markets-beef- https://www.drovers.com/article/cattle-markets-beef- https://www.drovers.com/article/cattle-markets-beef- https://www.drovers.com/article/cattle-markets-beef- https://www.drovers.com/article/cattle-markets-beef- https://www.drovers.com/article/cattle-markets-beef- https://www.drovers.com/article/cattle-markets-beef- https://www.drovers.com/article/cattle-markets-beef- https://www.drovers.com/article/cattle-markets-beef- https://www.drovers.com/article/cattle-markets-beef- https://www.drovers.com/article/cattle-markets-beef- contribution-2018-dairy-cattle contribution-2018-dairy-cattle contribution-2018-dairy-cattle contribution-2018-dairy-cattle contribution-2018-dairy-cattle contribution-2018-dairy-cattle contribution-2018-dairy-cattle contribution-2018-dairy-cattle contribution-2018-dairy-cattle contribution-2018-dairy-cattle contribution-2018-dairy-cattle contribution-2018-dairy-cattle contribution-2018-dairy-cattle contribution-2018-dairy-cattle contribution-2018-dairy-cattle contribution-2018-dairy-cattle contribution-2018-dairy-cattle contribution-2018-dairy-cattle Learn more about Learn more about Learn more about Learn more about Learn more about Learn more about Learn more about Learn more about Learn more about Learn more about Learn more about Learn more about Learn more about Learn more about Learn more about Learn more about Learn more about Learn more about Learn more about Learn more about Learn more about Learn more about Learn more about Learn more about Learn more about Learn more about Learn more about Learn more about checkoff-funded checkoff-funded checkoff-funded checkoff-funded checkoff-funded checkoff-funded checkoff-funded checkoff-funded checkoff-funded checkoff-funded checkoff-funded checkoff-funded checkoff-funded checkoff-funded checkoff-funded checkoff-funded checkoff-funded checkoff-funded checkoff-funded checkoff-funded checkoff-funded checkoff-funded checkoff-funded checkoff-funded programs and how dollars programs and how dollars programs and how dollars programs and how dollars programs and how dollars programs and how dollars programs and how dollars programs and how dollars programs and how dollars programs and how dollars programs and how dollars programs and how dollars programs and how dollars programs and how dollars programs and how dollars programs and how dollars programs and how dollars programs and how dollars programs and how dollars programs and how dollars programs and how dollars programs and how dollars programs and how dollars programs and how dollars programs and how dollars programs and how dollars programs and how dollars programs and how dollars programs and how dollars programs and how dollars programs and how dollars programs and how dollars programs and how dollars programs and how dollars programs and how dollars programs and how dollars programs and how dollars programs and how dollars programs and how dollars programs and how dollars programs and how dollars programs and how dollars programs and how dollars programs and how dollars programs and how dollars programs and how dollars programs and how dollars programs and how dollars programs and how dollars programs and how dollars programs and how dollars programs and how dollars programs and how dollars programs and how dollars are being invested to are being invested to are being invested to are being invested to are being invested to are being invested to are being invested to are being invested to are being invested to are being invested to are being invested to are being invested to are being invested to are being invested to are being invested to are being invested to are being invested to are being invested to are being invested to are being invested to are being invested to are being invested to are being invested to are being invested to are being invested to are being invested to are being invested to are being invested to are being invested to are being invested to are being invested to are being invested to are being invested to are being invested to are being invested to are being invested to are being invested to are being invested to are being invested to drive demand for beef by drive demand for beef by drive demand for beef by drive demand for beef by drive demand for beef by drive demand for beef by drive demand for beef by drive demand for beef by drive demand for beef by drive demand for beef by drive demand for beef by drive demand for beef by drive demand for beef by drive demand for beef by drive demand for beef by drive demand for beef by drive demand for beef by drive demand for beef by drive demand for beef by drive demand for beef by drive demand for beef by drive demand for beef by drive demand for beef by drive demand for beef by drive demand for beef by drive demand for beef by drive demand for beef by drive demand for beef by drive demand for beef by drive demand for beef by drive demand for beef by drive demand for beef by drive demand for beef by drive demand for beef by drive demand for beef by drive demand for beef by drive demand for beef by drive demand for beef by drive demand for beef by drive demand for beef by drive demand for beef by drive demand for beef by drive demand for beef by drive demand for beef by drive demand for beef by drive demand for beef by drive demand for beef by drive demand for beef by drive demand for beef by drive demand for beef by drive demand for beef by drive demand for beef by drive demand for beef by visiting the CBB’s newly visiting the CBB’s newly visiting the CBB’s newly visiting the CBB’s newly visiting the CBB’s newly visiting the CBB’s newly visiting the CBB’s newly visiting the CBB’s newly visiting the CBB’s newly visiting the CBB’s newly visiting the CBB’s newly visiting the CBB’s newly visiting the CBB’s newly visiting the CBB’s newly visiting the CBB’s newly visiting the CBB’s newly visiting the CBB’s newly visiting the CBB’s newly visiting the CBB’s newly visiting the CBB’s newly visiting the CBB’s newly visiting the CBB’s newly visiting the CBB’s newly visiting the CBB’s newly visiting the CBB’s newly visiting the CBB’s newly visiting the CBB’s newly visiting the CBB’s newly visiting the CBB’s newly visiting the CBB’s newly visiting the CBB’s newly visiting the CBB’s newly visiting the CBB’s newly visiting the CBB’s newly visiting the CBB’s newly visiting the CBB’s newly visiting the CBB’s newly visiting the CBB’s newly visiting the CBB’s newly visiting the CBB’s newly visiting the CBB’s newly visiting the CBB’s newly visiting the CBB’s newly visiting the CBB’s newly visiting the CBB’s newly visiting the CBB’s newly visiting the CBB’s newly visiting the CBB’s newly visiting the CBB’s newly visiting the CBB’s newly visiting the CBB’s newly visiting the CBB’s newly updated website at: updated website at: updated website at: updated website at: updated website at: updated website at: updated website at: updated website at: updated website at: updated website at: updated website at: updated website at: updated website at: updated website at: updated website at: updated website at: updated website at: updated website at: updated website at: updated website at: updated website at: updated website at: updated website at: updated website at: updated website at: updated website at: updated website at: updated website at: updated website at: updated website at: updated website at: updated website at: updated website at: updated website at: updated website at: updated website at: updated website at: updated website at: updated website at: updated website at: updated website at: updated website at: www.beefboard.org www.beefboard.org www.beefboard.org www.beefboard.org www.beefboard.org www.beefboard.org www.beefboard.org www.beefboard.org www.beefboard.org www.beefboard.org www.beefboard.org www.beefboard.org www.beefboard.org www.beefboard.org www.beefboard.org www.beefboard.org www.beefboard.org www.beefboard.org www.beefboard.org www.beefboard.org www.beefboard.org www.beefboard.org www.beefboard.org. . . www.beefboard.org www.beefboard.org www.beefboard.org www.beefboard.org www.beefboard.org www.beefboard.org www.beefboard.org www.beefboard.org www.beefboard.org www.beefboard.org www.beefboard.org www.beefboard.org www.beefboard.org www.beefboard.org www.beefboard.org www.beefboard.org www.beefboard.org www.beefboard.org www.beefboard.org www.beefboard.org www.beefboard.org www.beefboard.org www.beefboard.org www.beefboard.org www.beefboard.org www.beefboard.org www.beefboard.org www.beefboard.org www.beefboard.org updated website at: updated website at: updated website at: updated website at: updated website at: updated website at: visiting the CBB’s newly visiting the CBB’s newly visiting the CBB’s newly visiting the CBB’s newly visiting the CBB’s newly visiting the CBB’s newly visiting the CBB’s newly visiting the CBB’s newly visiting the CBB’s newly drive demand for beef by drive demand for beef by drive demand for beef by drive demand for beef by drive demand for beef by drive demand for beef by drive demand for beef by drive demand for beef by drive demand for beef by drive demand for beef by are being invested to are being invested to are being invested to are being invested to are being invested to are being invested to are being invested to are being invested to are being invested to are being invested to are being invested to are being invested to are being invested to programs and how dollars programs and how dollars programs and how dollars programs and how dollars programs and how dollars programs and how dollars programs and how dollars programs and how dollars programs and how dollars programs and how dollars programs and how dollars checkoff-funded checkoff-funded checkoff-funded checkoff-funded checkoff-funded checkoff-funded checkoff-funded Learn more about Learn more about Learn more about Learn more about Learn more about Learn more about Learn more about Learn more about contribution-2018-dairy-cattle contribution-2018-dairy-cattle contribution-2018-dairy-cattle contribution-2018-dairy-cattle contribution-2018-dairy-cattle contribution-2018-dairy-cattle contribution-2018-dairy-cattle contribution-2018-dairy-cattle contribution-2018-dairy-cattle contribution-2018-dairy-cattle contribution-2018-dairy-cattle contribution-2018-dairy-cattle contribution-2018-dairy-cattle https://www.drovers.com/article/cattle-markets-beef- https://www.drovers.com/article/cattle-markets-beef- https://www.drovers.com/article/cattle-markets-beef- https://www.drovers.com/article/cattle-markets-beef- https://www.drovers.com/article/cattle-markets-beef- https://www.drovers.com/article/cattle-markets-beef- https://www.drovers.com/article/cattle-markets-beef- https://www.drovers.com/article/cattle-markets-beef- https://www.drovers.com/article/cattle-markets-beef- https://www.drovers.com/article/cattle-markets-beef- https://www.drovers.com/article/cattle-markets-beef- https://www.drovers.com/article/cattle-markets-beef- https://www.drovers.com/article/cattle-markets-beef- https://www.drovers.com/article/cattle-markets-beef- https://www.drovers.com/article/cattle-markets-beef- https://www.drovers.com/article/cattle-markets-beef- beef harvested in the U.S. beef harvested in the U.S. beef harvested in the U.S. beef harvested in the U.S. beef harvested in the U.S. beef harvested in the U.S. beef harvested in the U.S. beef harvested in the U.S. beef harvested in the U.S. beef harvested in the U.S. beef harvested in the U.S. beef harvested in the U.S. beef harvested in the U.S. beef harvested in the U.S. beef harvested in the U.S. beef harvested in the U.S. beef harvested in the U.S. beef harvested in the U.S. and 60 percent of prime and 60 percent of prime and 60 percent of prime and 60 percent of prime and 60 percent of prime and 60 percent of prime and 60 percent of prime and 60 percent of prime and 60 percent of prime and 60 percent of prime and 60 percent of prime and 60 percent of prime and 60 percent of prime and 60 percent of prime and 60 percent of prime and 60 percent of prime and 60 percent of prime and 60 percent of prime and 60 percent of prime and 60 percent of prime and 60 percent of prime and 60 percent of prime and 60 percent of prime and 60 percent of prime contributed between 32 contributed between 32 contributed between 32 contributed between 32 contributed between 32 contributed between 32 contributed between 32 contributed between 32 contributed between 32 contributed between 32 contributed between 32 contributed between 32 contributed between 32 contributed between 32 contributed between 32 contributed between 32 contributed between 32 contributed between 32 Holstein steers have Holstein steers have Holstein steers have Holstein steers have Holstein steers have Holstein steers have Holstein steers have Holstein steers have Holstein steers have Holstein steers have Holstein steers have Holstein steers have Holstein steers have Holstein steers have Holstein steers have Holstein steers have Holstein steers have Holstein steers have Between 2002 and 2018, Between 2002 and 2018, Between 2002 and 2018, Between 2002 and 2018, Between 2002 and 2018, Between 2002 and 2018, Between 2002 and 2018, Between 2002 and 2018, Between 2002 and 2018, Between 2002 and 2018, Between 2002 and 2018, Between 2002 and 2018, Between 2002 and 2018, Between 2002 and 2018, Between 2002 and 2018, Between 2002 and 2018, Between 2002 and 2018, Between 2002 and 2018, Between 2002 and 2018, Between 2002 and 2018, Between 2002 and 2018, Between 2002 and 2018, Between 2002 and 2018, Between 2002 and 2018, Between 2002 and 2018, of prime beef supply. of prime beef supply. of prime beef supply. of prime beef supply. of prime beef supply. of prime beef supply. of prime beef supply. of prime beef supply. of prime beef supply. of prime beef supply. of prime beef supply. of prime beef supply. of prime beef supply. of prime beef supply. of prime beef supply. of prime beef supply. of prime beef supply. of prime beef supply. of prime beef supply. of prime beef supply. of prime beef supply. of prime beef supply. of prime beef supply. of prime beef supply. of prime beef supply. of prime beef supply. of prime beef supply. of prime beef supply. contribute to the amount contribute to the amount contribute to the amount contribute to the amount contribute to the amount contribute to the amount contribute to the amount contribute to the amount contribute to the amount contribute to the amount contribute to the amount contribute to the amount contribute to the amount contribute to the amount contribute to the amount contribute to the amount contribute to the amount contribute to the amount contribute to the amount contribute to the amount contribute to the amount contribute to the amount contribute to the amount contribute to the amount contribute to the amount contribute to the amount contribute to the amount contribute to the amount contribute to the amount contribute to the amount contribute to the amount contribute to the amount contribute to the amount contribute to the amount contribute to the amount Additionally, dairy animals Additionally, dairy animals Additionally, dairy animals Additionally, dairy animals Additionally, dairy animals Additionally, dairy animals Additionally, dairy animals Additionally, dairy animals Additionally, dairy animals Additionally, dairy animals Additionally, dairy animals Additionally, dairy animals Additionally, dairy animals Additionally, dairy animals Additionally, dairy animals Additionally, dairy animals Additionally, dairy animals Additionally, dairy animals Additionally, dairy animals Additionally, dairy animals Additionally, dairy animals Additionally, dairy animals Additionally, dairy animals Additionally, dairy animals Additionally, dairy animals Additionally, dairy animals Additionally, dairy animals Additionally, dairy animals Additionally, dairy animals Additionally, dairy animals Additionally, dairy animals Additionally, dairy animals Additionally, dairy animals Additionally, dairy animals Additionally, dairy animals Additionally, dairy animals Additionally, dairy animals Additionally, dairy animals Additionally, dairy animals Additionally, dairy animals Additionally, dairy animals Additionally, dairy animals Additionally, dairy animals Additionally, dairy animals Additionally, dairy animals Additionally, dairy animals Additionally, dairy animals Additionally, dairy animals Additionally, dairy animals Additionally, dairy animals Additionally, dairy animals Additionally, dairy animals Additionally, dairy animals Additionally, dairy animals Additionally, dairy animals Additionally, dairy animals Additionally, dairy animals Additionally, dairy animals Additionally, dairy animals Additionally, dairy animals cull cows. cull cows. cull cows. cull cows. cull cows. steers, finished heifers and steers, finished heifers and steers, finished heifers and steers, finished heifers and steers, finished heifers and steers, finished heifers and steers, finished heifers and steers, finished heifers and steers, finished heifers and steers, finished heifers and steers, finished heifers and steers, finished heifers and steers, finished heifers and steers, finished heifers and steers, finished heifers and steers, finished heifers and steers, finished heifers and steers, finished heifers and steers, finished heifers and steers, finished heifers and steers, finished heifers and steers, finished heifers and beef supply from finished beef supply from finished beef supply from finished beef supply from finished beef supply from finished beef supply from finished beef supply from finished beef supply from finished beef supply from finished beef supply from finished beef supply from finished beef supply from finished beef supply from finished beef supply from finished beef supply from finished beef supply from finished beef supply from finished beef supply from finished beef supply from finished beef supply from finished beef supply from finished beef supply from finished beef supply from finished beef to the U.S. commercial beef to the U.S. commercial beef to the U.S. commercial beef to the U.S. commercial beef to the U.S. commercial beef to the U.S. commercial beef to the U.S. commercial beef to the U.S. commercial beef to the U.S. commercial pounds, or 21.0 percent of pounds, or 21.0 percent of pounds, or 21.0 percent of pounds, or 21.0 percent of pounds, or 21.0 percent of pounds, or 21.0 percent of pounds, or 21.0 percent of pounds, or 21.0 percent of pounds, or 21.0 percent of pounds, or 21.0 percent of pounds, or 21.0 percent of pounds, or 21.0 percent of pounds, or 21.0 percent of pounds, or 21.0 percent of contributed 5.6 billion contributed 5.6 billion contributed 5.6 billion contributed 5.6 billion In 2018, the dairy sector In 2018, the dairy sector In 2018, the dairy sector In 2018, the dairy sector In 2018, the dairy sector In 2018, the dairy sector INNOVATION INNOVATION INNOVATION INNOVATION INNOVATION INNOVATION INNOVATION INNOVATION INNOVATION INNOVATION gathered chefs, influencers and The new Veal Farm website launched, providing an inside look The new Veal Farm website launched, providing an inside look The new Veal Farm website launched, providing an inside look The new Veal Farm website launched, providing an inside look The new Veal Farm website launched, providing an inside look The new Veal Farm website launched, providing an inside look The new Veal Farm website launched, providing an inside look The new Veal Farm website launched, providing an inside look The new Veal Farm website launched, providing an inside look gathered chefs, influencers and gathered chefs, influencers and Beef. It’s What’s For Dinner. Beef. It’s What’s For Dinner. The new Veal Farm website launched, providing an inside look The new Veal Farm website launched, providing an inside look The new Veal Farm website launched, providing an inside look The new Veal Farm website launched, providing an inside look The new Veal Farm website launched, providing an inside look The new Veal Farm website launched, providing an inside look gathered chefs, influencers and gathered chefs, influencers and gathered chefs, influencers and gathered chefs, influencers and gathered chefs, influencers and Beef. It’s What’s For Dinner. Beef. It’s What’s For Dinner. Beef. It’s What’s For Dinner. Beef. It’s What’s For Dinner. Beef. It’s What’s For Dinner. The new Veal Farm website launched, providing an inside look The new Veal Farm website launched, providing an inside look The new Veal Farm website launched, providing an inside look The new Veal Farm website launched, providing an inside look The new Veal Farm website launched, providing an inside look The new Veal Farm website launched, providing an inside look gathered chefs, influencers and gathered chefs, influencers and Beef. It’s What’s For Dinner. Beef. It’s What’s For Dinner. INNOVATION The new Veal Farm website launched, providing an inside look The new Veal Farm website launched, providing an inside look gathered chefs, influencers and gathered chefs, influencers and The new Veal Farm website launched, providing an inside look The new Veal Farm website launched, providing an inside look The new Veal Farm website launched, providing an inside look The new Veal Farm website launched, providing an inside look The new Veal Farm website launched, providing an inside look gathered chefs, influencers and gathered chefs, influencers and gathered chefs, influencers and gathered chefs, influencers and gathered chefs, influencers and gathered chefs, influencers and The new Veal Farm website launched, providing an inside look The new Veal Farm website launched, providing an inside look The new Veal Farm website launched, providing an inside look The new Veal Farm website launched, providing an inside look The new Veal Farm website launched, providing an inside look The new Veal Farm website launched, providing an inside look The new Veal Farm website launched, providing an inside look The new Veal Farm website launched, providing an inside look gathered chefs, influencers and gathered chefs, influencers and gathered chefs, influencers and Beef. It’s What’s For Dinner. Beef. It’s What’s For Dinner. Beef. It’s What’s For Dinner. Beef. It’s What’s For Dinner. INNOVATION The new Veal Farm website launched, providing an inside look The new Veal Farm website launched, providing an inside look The new Veal Farm website launched, providing an inside look The new Veal Farm website launched, providing an inside look The new Veal Farm website launched, providing an inside look gathered chefs, influencers and Beef. It’s What’s For Dinner. Beef. It’s What’s For Dinner. Beef. It’s What’s For Dinner. Beef. It’s What’s For Dinner. The new Veal Farm website launched, providing an inside look The new Veal Farm website launched, providing an inside look The new Veal Farm website launched, providing an inside look gathered chefs, influencers and The new Veal Farm website launched, providing an inside look gathered chefs, influencers and gathered chefs, influencers and The new Veal Farm website launched, providing an inside look gathered chefs, influencers and gathered chefs, influencers and gathered chefs, influencers and gathered chefs, influencers and gathered chefs, influencers and Beef. It’s What’s For Dinner. Beef. It’s What’s For Dinner. The new Veal Farm website launched, providing an inside look The new Veal Farm website launched, providing an inside look The new Veal Farm website launched, providing an inside look The new Veal Farm website launched, providing an inside look The new Veal Farm website launched, providing an inside look The new Veal Farm website launched, providing an inside look gathered chefs, influencers and gathered chefs, influencers and gathered chefs, influencers and Beef. It’s What’s For Dinner. INNOVATION The new Veal Farm website launched, providing an inside look The new Veal Farm website launched, providing an inside look The new Veal Farm website launched, providing an inside look The new Veal Farm website launched, providing an inside look The new Veal Farm website launched, providing an inside look The new Veal Farm website launched, providing an inside look The new Veal Farm website launched, providing an inside look gathered chefs, influencers and gathered chefs, influencers and gathered chefs, influencers and gathered chefs, influencers and gathered chefs, influencers and gathered chefs, influencers and Beef. It’s What’s For Dinner. Beef. It’s What’s For Dinner. Beef. It’s What’s For Dinner. Beef. It’s What’s For Dinner. The new Veal Farm website launched, providing an inside look gathered chefs, influencers and gathered chefs, influencers and Beef. It’s What’s For Dinner. Beef. It’s What’s For Dinner. media at “pop-up” restaurant events for once-in-a-lifetime at on-farm practices of raising veal and resources for industry at on-farm practices of raising veal and resources for industry at on-farm practices of raising veal and resources for industry at on-farm practices of raising veal and resources for industry media at “pop-up” restaurant events for once-in-a-lifetime media at “pop-up” restaurant events for once-in-a-lifetime media at “pop-up” restaurant events for once-in-a-lifetime media at “pop-up” restaurant events for once-in-a-lifetime at on-farm practices of raising veal and resources for industry at on-farm practices of raising veal and resources for industry at on-farm practices of raising veal and resources for industry at on-farm practices of raising veal and resources for industry at on-farm practices of raising veal and resources for industry at on-farm practices of raising veal and resources for industry at on-farm practices of raising veal and resources for industry at on-farm practices of raising veal and resources for industry at on-farm practices of raising veal and resources for industry at on-farm practices of raising veal and resources for industry at on-farm practices of raising veal and resources for industry at on-farm practices of raising veal and resources for industry media at “pop-up” restaurant events for once-in-a-lifetime media at “pop-up” restaurant events for once-in-a-lifetime media at “pop-up” restaurant events for once-in-a-lifetime media at “pop-up” restaurant events for once-in-a-lifetime media at “pop-up” restaurant events for once-in-a-lifetime media at “pop-up” restaurant events for once-in-a-lifetime media at “pop-up” restaurant events for once-in-a-lifetime media at “pop-up” restaurant events for once-in-a-lifetime media at “pop-up” restaurant events for once-in-a-lifetime media at “pop-up” restaurant events for once-in-a-lifetime media at “pop-up” restaurant events for once-in-a-lifetime media at “pop-up” restaurant events for once-in-a-lifetime at on-farm practices of raising veal and resources for industry at on-farm practices of raising veal and resources for industry at on-farm practices of raising veal and resources for industry media at “pop-up” restaurant events for once-in-a-lifetime media at “pop-up” restaurant events for once-in-a-lifetime media at “pop-up” restaurant events for once-in-a-lifetime media at “pop-up” restaurant events for once-in-a-lifetime media at “pop-up” restaurant events for once-in-a-lifetime media at “pop-up” restaurant events for once-in-a-lifetime media at “pop-up” restaurant events for once-in-a-lifetime media at “pop-up” restaurant events for once-in-a-lifetime at on-farm practices of raising veal and resources for industry media at “pop-up” restaurant events for once-in-a-lifetime media at “pop-up” restaurant events for once-in-a-lifetime media at “pop-up” restaurant events for once-in-a-lifetime at on-farm practices of raising veal and resources for industry at on-farm practices of raising veal and resources for industry at on-farm practices of raising veal and resources for industry at on-farm practices of raising veal and resources for industry media at “pop-up” restaurant events for once-in-a-lifetime at on-farm practices of raising veal and resources for industry at on-farm practices of raising veal and resources for industry at on-farm practices of raising veal and resources for industry at on-farm practices of raising veal and resources for industry at on-farm practices of raising veal and resources for industry at on-farm practices of raising veal and resources for industry at on-farm practices of raising veal and resources for industry at on-farm practices of raising veal and resources for industry at on-farm practices of raising veal and resources for industry at on-farm practices of raising veal and resources for industry at on-farm practices of raising veal and resources for industry media at “pop-up” restaurant events for once-in-a-lifetime media at “pop-up” restaurant events for once-in-a-lifetime media at “pop-up” restaurant events for once-in-a-lifetime media at “pop-up” restaurant events for once-in-a-lifetime media at “pop-up” restaurant events for once-in-a-lifetime media at “pop-up” restaurant events for once-in-a-lifetime media at “pop-up” restaurant events for once-in-a-lifetime media at “pop-up” restaurant events for once-in-a-lifetime media at “pop-up” restaurant events for once-in-a-lifetime media at “pop-up” restaurant events for once-in-a-lifetime media at “pop-up” restaurant events for once-in-a-lifetime at on-farm practices of raising veal and resources for industry at on-farm practices of raising veal and resources for industry at on-farm practices of raising veal and resources for industry at on-farm practices of raising veal and resources for industry at on-farm practices of raising veal and resources for industry at on-farm practices of raising veal and resources for industry media at “pop-up” restaurant events for once-in-a-lifetime media at “pop-up” restaurant events for once-in-a-lifetime media at “pop-up” restaurant events for once-in-a-lifetime media at “pop-up” restaurant events for once-in-a-lifetime media at “pop-up” restaurant events for once-in-a-lifetime media at “pop-up” restaurant events for once-in-a-lifetime media at “pop-up” restaurant events for once-in-a-lifetime at on-farm practices of raising veal and resources for industry at on-farm practices of raising veal and resources for industry at on-farm practices of raising veal and resources for industry media at “pop-up” restaurant events for once-in-a-lifetime media at “pop-up” restaurant events for once-in-a-lifetime media at “pop-up” restaurant events for once-in-a-lifetime media at “pop-up” restaurant events for once-in-a-lifetime at on-farm practices of raising veal and resources for industry at on-farm practices of raising veal and resources for industry at on-farm practices of raising veal and resources for industry at on-farm practices of raising veal and resources for industry at on-farm practices of raising veal and resources for industry at on-farm practices of raising veal and resources for industry media at “pop-up” restaurant events for once-in-a-lifetime media at “pop-up” restaurant events for once-in-a-lifetime media at “pop-up” restaurant events for once-in-a-lifetime media at “pop-up” restaurant events for once-in-a-lifetime media at “pop-up” restaurant events for once-in-a-lifetime media at “pop-up” restaurant events for once-in-a-lifetime media at “pop-up” restaurant events for once-in-a-lifetime media at “pop-up” restaurant events for once-in-a-lifetime professionals who conduct education and training for the Veal professionals who conduct education and training for the Veal beef dining experiences. The first event reached nearly 500,000 beef dining experiences. The first event reached nearly 500,000 beef dining experiences. The first event reached nearly 500,000 professionals who conduct education and training for the Veal professionals who conduct education and training for the Veal professionals who conduct education and training for the Veal professionals who conduct education and training for the Veal professionals who conduct education and training for the Veal professionals who conduct education and training for the Veal professionals who conduct education and training for the Veal professionals who conduct education and training for the Veal professionals who conduct education and training for the Veal professionals who conduct education and training for the Veal professionals who conduct education and training for the Veal beef dining experiences. The first event reached nearly 500,000 beef dining experiences. The first event reached nearly 500,000 beef dining experiences. The first event reached nearly 500,000 beef dining experiences. The first event reached nearly 500,000 beef dining experiences. The first event reached nearly 500,000 beef dining experiences. The first event reached nearly 500,000 beef dining experiences. The first event reached nearly 500,000 beef dining experiences. The first event reached nearly 500,000 INNOVATION professionals who conduct education and training for the Veal professionals who conduct education and training for the Veal professionals who conduct education and training for the Veal beef dining experiences. The first event reached nearly 500,000 beef dining experiences. The first event reached nearly 500,000 beef dining experiences. The first event reached nearly 500,000 beef dining experiences. The first event reached nearly 500,000 beef dining experiences. The first event reached nearly 500,000 beef dining experiences. The first event reached nearly 500,000 beef dining experiences. The first event reached nearly 500,000 beef dining experiences. The first event reached nearly 500,000 beef dining experiences. The first event reached nearly 500,000 professionals who conduct education and training for the Veal professionals who conduct education and training for the Veal professionals who conduct education and training for the Veal professionals who conduct education and training for the Veal professionals who conduct education and training for the Veal professionals who conduct education and training for the Veal beef dining experiences. The first event reached nearly 500,000 beef dining experiences. The first event reached nearly 500,000 beef dining experiences. The first event reached nearly 500,000 professionals who conduct education and training for the Veal professionals who conduct education and training for the Veal professionals who conduct education and training for the Veal professionals who conduct education and training for the Veal professionals who conduct education and training for the Veal professionals who conduct education and training for the Veal professionals who conduct education and training for the Veal professionals who conduct education and training for the Veal professionals who conduct education and training for the Veal beef dining experiences. The first event reached nearly 500,000 beef dining experiences. The first event reached nearly 500,000 beef dining experiences. The first event reached nearly 500,000 beef dining experiences. The first event reached nearly 500,000 professionals who conduct education and training for the Veal professionals who conduct education and training for the Veal professionals who conduct education and training for the Veal professionals who conduct education and training for the Veal professionals who conduct education and training for the Veal professionals who conduct education and training for the Veal beef dining experiences. The first event reached nearly 500,000 beef dining experiences. The first event reached nearly 500,000 beef dining experiences. The first event reached nearly 500,000 beef dining experiences. The first event reached nearly 500,000 beef dining experiences. The first event reached nearly 500,000 beef dining experiences. The first event reached nearly 500,000 beef dining experiences. The first event reached nearly 500,000 beef dining experiences. The first event reached nearly 500,000 professionals who conduct education and training for the Veal professionals who conduct education and training for the Veal professionals who conduct education and training for the Veal professionals who conduct education and training for the Veal professionals who conduct education and training for the Veal professionals who conduct education and training for the Veal professionals who conduct education and training for the Veal professionals who conduct education and training for the Veal professionals who conduct education and training for the Veal beef dining experiences. The first event reached nearly 500,000 beef dining experiences. The first event reached nearly 500,000 beef dining experiences. The first event reached nearly 500,000 beef dining experiences. The first event reached nearly 500,000 beef dining experiences. The first event reached nearly 500,000 professionals who conduct education and training for the Veal professionals who conduct education and training for the Veal professionals who conduct education and training for the Veal beef dining experiences. The first event reached nearly 500,000 beef dining experiences. The first event reached nearly 500,000 beef dining experiences. The first event reached nearly 500,000 beef dining experiences. The first event reached nearly 500,000 professionals who conduct education and training for the Veal professionals who conduct education and training for the Veal beef dining experiences. The first event reached nearly 500,000 Quality Assurance (VQA) program. people on social media. Quality Assurance (VQA) program. people on social media. Quality Assurance (VQA) program. Quality Assurance (VQA) program. Quality Assurance (VQA) program. people on social media. people on social media. people on social media. Quality Assurance (VQA) program. Quality Assurance (VQA) program. Quality Assurance (VQA) program. Quality Assurance (VQA) program. Quality Assurance (VQA) program. Quality Assurance (VQA) program. Quality Assurance (VQA) program. Quality Assurance (VQA) program. Quality Assurance (VQA) program. Quality Assurance (VQA) program. people on social media. people on social media. people on social media. people on social media. Quality Assurance (VQA) program. people on social media. people on social media. people on social media. Quality Assurance (VQA) program. people on social media. Quality Assurance (VQA) program. Quality Assurance (VQA) program. Quality Assurance (VQA) program. Quality Assurance (VQA) program. Quality Assurance (VQA) program. Quality Assurance (VQA) program. Quality Assurance (VQA) program. people on social media. people on social media. people on social media. people on social media. people on social media. people on social media. Quality Assurance (VQA) program. Quality Assurance (VQA) program. Quality Assurance (VQA) program. people on social media. Quality Assurance (VQA) program. Quality Assurance (VQA) program. NAMI NAMI NCBA NCBA NCBA – NCBA NAMI NAMI NCBA NCBA NCBA NCBA NAMI NAMI NAMI NAMI NCBA NAMI NAMI NCBA Quality Assurance (VQA) program. people on social media. people on social media. people on social media. Quality Assurance (VQA) program. Quality Assurance (VQA) program. Quality Assurance (VQA) program. Quality Assurance (VQA) program. Quality Assurance (VQA) program. Quality Assurance (VQA) program. Quality Assurance (VQA) program. Quality Assurance (VQA) program. Quality Assurance (VQA) program. Quality Assurance (VQA) program. Quality Assurance (VQA) program. people on social media. Quality Assurance (VQA) program. Quality Assurance (VQA) program. people on social media. Quality Assurance (VQA) program. Quality Assurance (VQA) program. Quality Assurance (VQA) program. Quality Assurance (VQA) program. Quality Assurance (VQA) program. Quality Assurance (VQA) program. people on social media. Quality Assurance (VQA) program. Quality Assurance (VQA) program. Quality Assurance (VQA) program. Quality Assurance (VQA) program. Quality Assurance (VQA) program. people on social media. people on social media. Quality Assurance (VQA) program. Quality Assurance (VQA) program. Quality Assurance (VQA) program. Quality Assurance (VQA) program. people on social media. Quality Assurance (VQA) program. Quality Assurance (VQA) program. Quality Assurance (VQA) program. people on social media. Quality Assurance (VQA) program. people on social media. people on social media. Quality Assurance (VQA) program. Quality Assurance (VQA) program. Quality Assurance (VQA) program. Quality Assurance (VQA) program. Quality Assurance (VQA) program. Quality Assurance (VQA) program. people on social media. Quality Assurance (VQA) program. Quality Assurance (VQA) program. Quality Assurance (VQA) program. beef dining experiences. The first event reached nearly 500,000 beef dining experiences. The first event reached nearly 500,000 beef dining experiences. The first event reached nearly 500,000 professionals who conduct education and training for the Veal professionals who conduct education and training for the Veal professionals who conduct education and training for the Veal professionals who conduct education and training for the Veal professionals who conduct education and training for the Veal professionals who conduct education and training for the Veal professionals who conduct education and training for the Veal professionals who conduct education and training for the Veal professionals who conduct education and training for the Veal INNOVATION beef dining experiences. The first event reached nearly 500,000 beef dining experiences. The first event reached nearly 500,000 beef dining experiences. The first event reached nearly 500,000 beef dining experiences. The first event reached nearly 500,000 beef dining experiences. The first event reached nearly 500,000 beef dining experiences. The first event reached nearly 500,000 professionals who conduct education and training for the Veal professionals who conduct education and training for the Veal professionals who conduct education and training for the Veal professionals who conduct education and training for the Veal professionals who conduct education and training for the Veal beef dining experiences. The first event reached nearly 500,000 beef dining experiences. The first event reached nearly 500,000 beef dining experiences. The first event reached nearly 500,000 beef dining experiences. The first event reached nearly 500,000 professionals who conduct education and training for the Veal beef dining experiences. The first event reached nearly 500,000 beef dining experiences. The first event reached nearly 500,000 professionals who conduct education and training for the Veal professionals who conduct education and training for the Veal professionals who conduct education and training for the Veal professionals who conduct education and training for the Veal professionals who conduct education and training for the Veal beef dining experiences. The first event reached nearly 500,000 professionals who conduct education and training for the Veal professionals who conduct education and training for the Veal professionals who conduct education and training for the Veal professionals who conduct education and training for the Veal beef dining experiences. The first event reached nearly 500,000 beef dining experiences. The first event reached nearly 500,000 beef dining experiences. The first event reached nearly 500,000 beef dining experiences. The first event reached nearly 500,000 beef dining experiences. The first event reached nearly 500,000 beef dining experiences. The first event reached nearly 500,000 beef dining experiences. The first event reached nearly 500,000 professionals who conduct education and training for the Veal professionals who conduct education and training for the Veal professionals who conduct education and training for the Veal professionals who conduct education and training for the Veal professionals who conduct education and training for the Veal professionals who conduct education and training for the Veal professionals who conduct education and training for the Veal professionals who conduct education and training for the Veal professionals who conduct education and training for the Veal professionals who conduct education and training for the Veal professionals who conduct education and training for the Veal professionals who conduct education and training for the Veal beef dining experiences. The first event reached nearly 500,000 professionals who conduct education and training for the Veal professionals who conduct education and training for the Veal professionals who conduct education and training for the Veal professionals who conduct education and training for the Veal professionals who conduct education and training for the Veal beef dining experiences. The first event reached nearly 500,000 beef dining experiences. The first event reached nearly 500,000 beef dining experiences. The first event reached nearly 500,000 professionals who conduct education and training for the Veal professionals who conduct education and training for the Veal beef dining experiences. The first event reached nearly 500,000 professionals who conduct education and training for the Veal professionals who conduct education and training for the Veal professionals who conduct education and training for the Veal professionals who conduct education and training for the Veal professionals who conduct education and training for the Veal INNOVATION at on-farm practices of raising veal and resources for industry at on-farm practices of raising veal and resources for industry media at “pop-up” restaurant events for once-in-a-lifetime at on-farm practices of raising veal and resources for industry at on-farm practices of raising veal and resources for industry at on-farm practices of raising veal and resources for industry media at “pop-up” restaurant events for once-in-a-lifetime media at “pop-up” restaurant events for once-in-a-lifetime media at “pop-up” restaurant events for once-in-a-lifetime media at “pop-up” restaurant events for once-in-a-lifetime media at “pop-up” restaurant events for once-in-a-lifetime at on-farm practices of raising veal and resources for industry at on-farm practices of raising veal and resources for industry at on-farm practices of raising veal and resources for industry at on-farm practices of raising veal and resources for industry at on-farm practices of raising veal and resources for industry at on-farm practices of raising veal and resources for industry at on-farm practices of raising veal and resources for industry at on-farm practices of raising veal and resources for industry at on-farm practices of raising veal and resources for industry at on-farm practices of raising veal and resources for industry media at “pop-up” restaurant events for once-in-a-lifetime media at “pop-up” restaurant events for once-in-a-lifetime media at “pop-up” restaurant events for once-in-a-lifetime media at “pop-up” restaurant events for once-in-a-lifetime media at “pop-up” restaurant events for once-in-a-lifetime at on-farm practices of raising veal and resources for industry at on-farm practices of raising veal and resources for industry at on-farm practices of raising veal and resources for industry at on-farm practices of raising veal and resources for industry at on-farm practices of raising veal and resources for industry at on-farm practices of raising veal and resources for industry at on-farm practices of raising veal and resources for industry at on-farm practices of raising veal and resources for industry at on-farm practices of raising veal and resources for industry at on-farm practices of raising veal and resources for industry at on-farm practices of raising veal and resources for industry at on-farm practices of raising veal and resources for industry at on-farm practices of raising veal and resources for industry at on-farm practices of raising veal and resources for industry at on-farm practices of raising veal and resources for industry at on-farm practices of raising veal and resources for industry media at “pop-up” restaurant events for once-in-a-lifetime media at “pop-up” restaurant events for once-in-a-lifetime media at “pop-up” restaurant events for once-in-a-lifetime at on-farm practices of raising veal and resources for industry at on-farm practices of raising veal and resources for industry at on-farm practices of raising veal and resources for industry at on-farm practices of raising veal and resources for industry at on-farm practices of raising veal and resources for industry at on-farm practices of raising veal and resources for industry media at “pop-up” restaurant events for once-in-a-lifetime media at “pop-up” restaurant events for once-in-a-lifetime media at “pop-up” restaurant events for once-in-a-lifetime media at “pop-up” restaurant events for once-in-a-lifetime media at “pop-up” restaurant events for once-in-a-lifetime media at “pop-up” restaurant events for once-in-a-lifetime media at “pop-up” restaurant events for once-in-a-lifetime media at “pop-up” restaurant events for once-in-a-lifetime media at “pop-up” restaurant events for once-in-a-lifetime media at “pop-up” restaurant events for once-in-a-lifetime media at “pop-up” restaurant events for once-in-a-lifetime at on-farm practices of raising veal and resources for industry at on-farm practices of raising veal and resources for industry at on-farm practices of raising veal and resources for industry at on-farm practices of raising veal and resources for industry at on-farm practices of raising veal and resources for industry at on-farm practices of raising veal and resources for industry at on-farm practices of raising veal and resources for industry at on-farm practices of raising veal and resources for industry at on-farm practices of raising veal and resources for industry at on-farm practices of raising veal and resources for industry at on-farm practices of raising veal and resources for industry at on-farm practices of raising veal and resources for industry at on-farm practices of raising veal and resources for industry at on-farm practices of raising veal and resources for industry media at “pop-up” restaurant events for once-in-a-lifetime at on-farm practices of raising veal and resources for industry at on-farm practices of raising veal and resources for industry at on-farm practices of raising veal and resources for industry at on-farm practices of raising veal and resources for industry at on-farm practices of raising veal and resources for industry at on-farm practices of raising veal and resources for industry at on-farm practices of raising veal and resources for industry at on-farm practices of raising veal and resources for industry media at “pop-up” restaurant events for once-in-a-lifetime media at “pop-up” restaurant events for once-in-a-lifetime media at “pop-up” restaurant events for once-in-a-lifetime media at “pop-up” restaurant events for once-in-a-lifetime at on-farm practices of raising veal and resources for industry at on-farm practices of raising veal and resources for industry at on-farm practices of raising veal and resources for industry media at “pop-up” restaurant events for once-in-a-lifetime gathered chefs, influencers and The new Veal Farm website launched, providing an inside look The new Veal Farm website launched, providing an inside look The new Veal Farm website launched, providing an inside look Beef. It’s What’s For Dinner. Beef. It’s What’s For Dinner. gathered chefs, influencers and gathered chefs, influencers and The new Veal Farm website launched, providing an inside look The new Veal Farm website launched, providing an inside look The new Veal Farm website launched, providing an inside look The new Veal Farm website launched, providing an inside look The new Veal Farm website launched, providing an inside look The new Veal Farm website launched, providing an inside look The new Veal Farm website launched, providing an inside look The new Veal Farm website launched, providing an inside look Beef. It’s What’s For Dinner. Beef. It’s What’s For Dinner. Beef. It’s What’s For Dinner. gathered chefs, influencers and gathered chefs, influencers and gathered chefs, influencers and gathered chefs, influencers and gathered chefs, influencers and gathered chefs, influencers and gathered chefs, influencers and The new Veal Farm website launched, providing an inside look The new Veal Farm website launched, providing an inside look The new Veal Farm website launched, providing an inside look The new Veal Farm website launched, providing an inside look gathered chefs, influencers and The new Veal Farm website launched, providing an inside look The new Veal Farm website launched, providing an inside look The new Veal Farm website launched, providing an inside look The new Veal Farm website launched, providing an inside look The new Veal Farm website launched, providing an inside look The new Veal Farm website launched, providing an inside look The new Veal Farm website launched, providing an inside look The new Veal Farm website launched, providing an inside look The new Veal Farm website launched, providing an inside look The new Veal Farm website launched, providing an inside look The new Veal Farm website launched, providing an inside look The new Veal Farm website launched, providing an inside look gathered chefs, influencers and gathered chefs, influencers and gathered chefs, influencers and The new Veal Farm website launched, providing an inside look The new Veal Farm website launched, providing an inside look The new Veal Farm website launched, providing an inside look The new Veal Farm website launched, providing an inside look The new Veal Farm website launched, providing an inside look The new Veal Farm website launched, providing an inside look INNOVATION Beef. It’s What’s For Dinner. Beef. It’s What’s For Dinner. gathered chefs, influencers and gathered chefs, influencers and gathered chefs, influencers and The new Veal Farm website launched, providing an inside look The new Veal Farm website launched, providing an inside look The new Veal Farm website launched, providing an inside look The new Veal Farm website launched, providing an inside look The new Veal Farm website launched, providing an inside look The new Veal Farm website launched, providing an inside look The new Veal Farm website launched, providing an inside look Beef. It’s What’s For Dinner. Beef. It’s What’s For Dinner. Beef. It’s What’s For Dinner. The new Veal Farm website launched, providing an inside look The new Veal Farm website launched, providing an inside look The new Veal Farm website launched, providing an inside look The new Veal Farm website launched, providing an inside look The new Veal Farm website launched, providing an inside look The new Veal Farm website launched, providing an inside look Beef. It’s What’s For Dinner. Beef. It’s What’s For Dinner. gathered chefs, influencers and gathered chefs, influencers and The new Veal Farm website launched, providing an inside look The new Veal Farm website launched, providing an inside look The new Veal Farm website launched, providing an inside look The new Veal Farm website launched, providing an inside look The new Veal Farm website launched, providing an inside look INNOVATION Beef. It’s What’s For Dinner. Beef. It’s What’s For Dinner. Beef. It’s What’s For Dinner. Beef. It’s What’s For Dinner. Beef. It’s What’s For Dinner. gathered chefs, influencers and gathered chefs, influencers and gathered chefs, influencers and gathered chefs, influencers and The new Veal Farm website launched, providing an inside look The new Veal Farm website launched, providing an inside look The new Veal Farm website launched, providing an inside look Beef. It’s What’s For Dinner. gathered chefs, influencers and gathered chefs, influencers and gathered chefs, influencers and gathered chefs, influencers and The new Veal Farm website launched, providing an inside look The new Veal Farm website launched, providing an inside look The new Veal Farm website launched, providing an inside look The new Veal Farm website launched, providing an inside look The new Veal Farm website launched, providing an inside look The new Veal Farm website launched, providing an inside look The new Veal Farm website launched, providing an inside look The new Veal Farm website launched, providing an inside look gathered chefs, influencers and The new Veal Farm website launched, providing an inside look The new Veal Farm website launched, providing an inside look The new Veal Farm website launched, providing an inside look gathered chefs, influencers and The new Veal Farm website launched, providing an inside look INNOVATION INNOVATION INNOVATION INNOVATION INNOVATION INNOVATION INNOVATION INNOVATION INNOVATION INNOVATION INNOVATION INNOVATION INNOVATION AND HEALTH AND HEALTH NUTRITION AND HEALTH AND HEALTH NUTRITION AND HEALTH NUTRITION NUTRITION AND HEALTH NUTRITION AND HEALTH NUTRITION AND HEALTH NUTRITION NUTRITION The Best BEEF Butcher Contest gathered The Best BEEF Butcher Contest gathered From Sacramento to Tampa, registered dietitians From Sacramento to Tampa, registered dietitians From Sacramento to Tampa, registered dietitians From Sacramento to Tampa, registered dietitians The Best BEEF Butcher Contest gathered The Best BEEF Butcher Contest gathered The Best BEEF Butcher Contest gathered From Sacramento to Tampa, registered dietitians From Sacramento to Tampa, registered dietitians From Sacramento to Tampa, registered dietitians From Sacramento to Tampa, registered dietitians The Beef Checkoff used educational The Beef Checkoff used educational The Beef Checkoff used educational The Beef Checkoff used educational The Beef Checkoff used educational The Best BEEF Butcher Contest gathered The Best BEEF Butcher Contest gathered The Best BEEF Butcher Contest gathered From Sacramento to Tampa, registered dietitians From Sacramento to Tampa, registered dietitians From Sacramento to Tampa, registered dietitians From Sacramento to Tampa, registered dietitians From Sacramento to Tampa, registered dietitians The Beef Checkoff used educational NUTRITION The Best BEEF Butcher Contest gathered From Sacramento to Tampa, registered dietitians From Sacramento to Tampa, registered dietitians From Sacramento to Tampa, registered dietitians From Sacramento to Tampa, registered dietitians From Sacramento to Tampa, registered dietitians From Sacramento to Tampa, registered dietitians The Best BEEF Butcher Contest gathered From Sacramento to Tampa, registered dietitians From Sacramento to Tampa, registered dietitians From Sacramento to Tampa, registered dietitians From Sacramento to Tampa, registered dietitians From Sacramento to Tampa, registered dietitians The Best BEEF Butcher Contest gathered The Best BEEF Butcher Contest gathered The Best BEEF Butcher Contest gathered From Sacramento to Tampa, registered dietitians From Sacramento to Tampa, registered dietitians From Sacramento to Tampa, registered dietitians From Sacramento to Tampa, registered dietitians From Sacramento to Tampa, registered dietitians From Sacramento to Tampa, registered dietitians From Sacramento to Tampa, registered dietitians The Beef Checkoff used educational The Beef Checkoff used educational The Beef Checkoff used educational The Beef Checkoff used educational The Beef Checkoff used educational The Beef Checkoff used educational The Best BEEF Butcher Contest gathered The Best BEEF Butcher Contest gathered From Sacramento to Tampa, registered dietitians From Sacramento to Tampa, registered dietitians From Sacramento to Tampa, registered dietitians From Sacramento to Tampa, registered dietitians The Beef Checkoff used educational The Beef Checkoff used educational The Beef Checkoff used educational The Beef Checkoff used educational The Best BEEF Butcher Contest gathered From Sacramento to Tampa, registered dietitians From Sacramento to Tampa, registered dietitians From Sacramento to Tampa, registered dietitians The Best BEEF Butcher Contest gathered From Sacramento to Tampa, registered dietitians From Sacramento to Tampa, registered dietitians The Best BEEF Butcher Contest gathered From Sacramento to Tampa, registered dietitians From Sacramento to Tampa, registered dietitians From Sacramento to Tampa, registered dietitians From Sacramento to Tampa, registered dietitians From Sacramento to Tampa, registered dietitians From Sacramento to Tampa, registered dietitians From Sacramento to Tampa, registered dietitians From Sacramento to Tampa, registered dietitians The Beef Checkoff used educational The Beef Checkoff used educational The Best BEEF Butcher Contest gathered The Best BEEF Butcher Contest gathered From Sacramento to Tampa, registered dietitians From Sacramento to Tampa, registered dietitians From Sacramento to Tampa, registered dietitians From Sacramento to Tampa, registered dietitians From Sacramento to Tampa, registered dietitians From Sacramento to Tampa, registered dietitians AND HEALTH AND HEALTH The Best BEEF Butcher Contest gathered The Best BEEF Butcher Contest gathered The Best BEEF Butcher Contest gathered From Sacramento to Tampa, registered dietitians From Sacramento to Tampa, registered dietitians From Sacramento to Tampa, registered dietitians From Sacramento to Tampa, registered dietitians From Sacramento to Tampa, registered dietitians From Sacramento to Tampa, registered dietitians From Sacramento to Tampa, registered dietitians From Sacramento to Tampa, registered dietitians From Sacramento to Tampa, registered dietitians From Sacramento to Tampa, registered dietitians showcased Beefshi on televised news segments master butchers from the U.S. Northeast to use showcased Beefshi on televised news segments showcased Beefshi on televised news segments showcased Beefshi on televised news segments showcased Beefshi on televised news segments showcased Beefshi on televised news segments webinars to engage more than 3,000 health and webinars to engage more than 3,000 health and AND HEALTH master butchers from the U.S. Northeast to use master butchers from the U.S. Northeast to use master butchers from the U.S. Northeast to use master butchers from the U.S. Northeast to use master butchers from the U.S. Northeast to use master butchers from the U.S. Northeast to use master butchers from the U.S. Northeast to use showcased Beefshi on televised news segments showcased Beefshi on televised news segments showcased Beefshi on televised news segments showcased Beefshi on televised news segments showcased Beefshi on televised news segments showcased Beefshi on televised news segments showcased Beefshi on televised news segments showcased Beefshi on televised news segments showcased Beefshi on televised news segments showcased Beefshi on televised news segments showcased Beefshi on televised news segments showcased Beefshi on televised news segments showcased Beefshi on televised news segments webinars to engage more than 3,000 health and webinars to engage more than 3,000 health and webinars to engage more than 3,000 health and webinars to engage more than 3,000 health and webinars to engage more than 3,000 health and webinars to engage more than 3,000 health and webinars to engage more than 3,000 health and webinars to engage more than 3,000 health and webinars to engage more than 3,000 health and NUTRITION master butchers from the U.S. Northeast to use master butchers from the U.S. Northeast to use master butchers from the U.S. Northeast to use showcased Beefshi on televised news segments showcased Beefshi on televised news segments webinars to engage more than 3,000 health and webinars to engage more than 3,000 health and webinars to engage more than 3,000 health and webinars to engage more than 3,000 health and webinars to engage more than 3,000 health and showcased Beefshi on televised news segments showcased Beefshi on televised news segments NUTRITION master butchers from the U.S. Northeast to use showcased Beefshi on televised news segments webinars to engage more than 3,000 health and webinars to engage more than 3,000 health and master butchers from the U.S. Northeast to use master butchers from the U.S. Northeast to use master butchers from the U.S. Northeast to use showcased Beefshi on televised news segments showcased Beefshi on televised news segments showcased Beefshi on televised news segments showcased Beefshi on televised news segments webinars to engage more than 3,000 health and master butchers from the U.S. Northeast to use master butchers from the U.S. Northeast to use master butchers from the U.S. Northeast to use master butchers from the U.S. Northeast to use master butchers from the U.S. Northeast to use master butchers from the U.S. Northeast to use showcased Beefshi on televised news segments showcased Beefshi on televised news segments showcased Beefshi on televised news segments showcased Beefshi on televised news segments showcased Beefshi on televised news segments showcased Beefshi on televised news segments showcased Beefshi on televised news segments showcased Beefshi on televised news segments showcased Beefshi on televised news segments showcased Beefshi on televised news segments webinars to engage more than 3,000 health and webinars to engage more than 3,000 health and webinars to engage more than 3,000 health and webinars to engage more than 3,000 health and webinars to engage more than 3,000 health and webinars to engage more than 3,000 health and webinars to engage more than 3,000 health and webinars to engage more than 3,000 health and master butchers from the U.S. Northeast to use master butchers from the U.S. Northeast to use showcased Beefshi on televised news segments showcased Beefshi on televised news segments showcased Beefshi on televised news segments showcased Beefshi on televised news segments showcased Beefshi on televised news segments showcased Beefshi on televised news segments showcased Beefshi on televised news segments showcased Beefshi on televised news segments webinars to engage more than 3,000 health and webinars to engage more than 3,000 health and webinars to engage more than 3,000 health and webinars to engage more than 3,000 health and webinars to engage more than 3,000 health and webinars to engage more than 3,000 health and showcased Beefshi on televised news segments showcased Beefshi on televised news segments showcased Beefshi on televised news segments showcased Beefshi on televised news segments webinars to engage more than 3,000 health and webinars to engage more than 3,000 health and webinars to engage more than 3,000 health and showcased Beefshi on televised news segments showcased Beefshi on televised news segments showcased Beefshi on televised news segments showcased Beefshi on televised news segments showcased Beefshi on televised news segments showcased Beefshi on televised news segments webinars to engage more than 3,000 health and webinars to engage more than 3,000 health and webinars to engage more than 3,000 health and webinars to engage more than 3,000 health and webinars to engage more than 3,000 health and webinars to engage more than 3,000 health and showcased Beefshi on televised news segments showcased Beefshi on televised news segments showcased Beefshi on televised news segments showcased Beefshi on televised news segments showcased Beefshi on televised news segments showcased Beefshi on televised news segments webinars to engage more than 3,000 health and webinars to engage more than 3,000 health and webinars to engage more than 3,000 health and webinars to engage more than 3,000 health and webinars to engage more than 3,000 health and showcased Beefshi on televised news segments showcased Beefshi on televised news segments showcased Beefshi on televised news segments showcased Beefshi on televised news segments webinars to engage more than 3,000 health and webinars to engage more than 3,000 health and reaching over 5 million viewers with new recipes reaching over 5 million viewers with new recipes reaching over 5 million viewers with new recipes reaching over 5 million viewers with new recipes reaching over 5 million viewers with new recipes the craft of butchering to elevate the image of the craft of butchering to elevate the image of the craft of butchering to elevate the image of the craft of butchering to elevate the image of the craft of butchering to elevate the image of reaching over 5 million viewers with new recipes reaching over 5 million viewers with new recipes reaching over 5 million viewers with new recipes reaching over 5 million viewers with new recipes reaching over 5 million viewers with new recipes reaching over 5 million viewers with new recipes reaching over 5 million viewers with new recipes reaching over 5 million viewers with new recipes reaching over 5 million viewers with new recipes reaching over 5 million viewers with new recipes reaching over 5 million viewers with new recipes reaching over 5 million viewers with new recipes wellness influencers with new science about wellness influencers with new science about wellness influencers with new science about wellness influencers with new science about NUTRITION the craft of butchering to elevate the image of reaching over 5 million viewers with new recipes reaching over 5 million viewers with new recipes reaching over 5 million viewers with new recipes reaching over 5 million viewers with new recipes reaching over 5 million viewers with new recipes wellness influencers with new science about wellness influencers with new science about wellness influencers with new science about wellness influencers with new science about wellness influencers with new science about wellness influencers with new science about wellness influencers with new science about the craft of butchering to elevate the image of the craft of butchering to elevate the image of the craft of butchering to elevate the image of the craft of butchering to elevate the image of wellness influencers with new science about wellness influencers with new science about reaching over 5 million viewers with new recipes the craft of butchering to elevate the image of the craft of butchering to elevate the image of the craft of butchering to elevate the image of reaching over 5 million viewers with new recipes reaching over 5 million viewers with new recipes reaching over 5 million viewers with new recipes reaching over 5 million viewers with new recipes reaching over 5 million viewers with new recipes wellness influencers with new science about the craft of butchering to elevate the image of the craft of butchering to elevate the image of the craft of butchering to elevate the image of reaching over 5 million viewers with new recipes reaching over 5 million viewers with new recipes reaching over 5 million viewers with new recipes reaching over 5 million viewers with new recipes wellness influencers with new science about wellness influencers with new science about wellness influencers with new science about wellness influencers with new science about wellness influencers with new science about wellness influencers with new science about wellness influencers with new science about wellness influencers with new science about the craft of butchering to elevate the image of the craft of butchering to elevate the image of the craft of butchering to elevate the image of the craft of butchering to elevate the image of the craft of butchering to elevate the image of the craft of butchering to elevate the image of the craft of butchering to elevate the image of the craft of butchering to elevate the image of reaching over 5 million viewers with new recipes reaching over 5 million viewers with new recipes reaching over 5 million viewers with new recipes reaching over 5 million viewers with new recipes reaching over 5 million viewers with new recipes reaching over 5 million viewers with new recipes wellness influencers with new science about wellness influencers with new science about the craft of butchering to elevate the image of reaching over 5 million viewers with new recipes reaching over 5 million viewers with new recipes reaching over 5 million viewers with new recipes reaching over 5 million viewers with new recipes reaching over 5 million viewers with new recipes wellness influencers with new science about wellness influencers with new science about AND HEALTH the craft of butchering to elevate the image of reaching over 5 million viewers with new recipes reaching over 5 million viewers with new recipes reaching over 5 million viewers with new recipes reaching over 5 million viewers with new recipes reaching over 5 million viewers with new recipes reaching over 5 million viewers with new recipes the craft of butchering to elevate the image of the craft of butchering to elevate the image of the craft of butchering to elevate the image of reaching over 5 million viewers with new recipes reaching over 5 million viewers with new recipes reaching over 5 million viewers with new recipes reaching over 5 million viewers with new recipes and health benefits of prepared beef. beef and engage with consumers. beef and engage with consumers. and health benefits of prepared beef. and health benefits of prepared beef. and health benefits of prepared beef. and health benefits of prepared beef. beef’s role in a healthy diet. beef’s role in a healthy diet. beef and engage with consumers. beef and engage with consumers. and health benefits of prepared beef. and health benefits of prepared beef. and health benefits of prepared beef. and health benefits of prepared beef. and health benefits of prepared beef. and health benefits of prepared beef. and health benefits of prepared beef. and health benefits of prepared beef. and health benefits of prepared beef. beef’s role in a healthy diet. beef’s role in a healthy diet. beef’s role in a healthy diet. beef and engage with consumers. beef and engage with consumers. and health benefits of prepared beef. and health benefits of prepared beef. and health benefits of prepared beef. beef’s role in a healthy diet. beef’s role in a healthy diet. beef’s role in a healthy diet. beef and engage with consumers. and health benefits of prepared beef. beef’s role in a healthy diet. and health benefits of prepared beef. beef and engage with consumers. beef and engage with consumers. and health benefits of prepared beef. and health benefits of prepared beef. and health benefits of prepared beef. and health benefits of prepared beef. and health benefits of prepared beef. beef and engage with consumers. and health benefits of prepared beef. and health benefits of prepared beef. and health benefits of prepared beef. and health benefits of prepared beef. and health benefits of prepared beef. and health benefits of prepared beef. and health benefits of prepared beef. and health benefits of prepared beef. and health benefits of prepared beef. beef’s role in a healthy diet. beef’s role in a healthy diet. beef’s role in a healthy diet. beef’s role in a healthy diet. beef’s role in a healthy diet. beef and engage with consumers. beef and engage with consumers. beef and engage with consumers. and health benefits of prepared beef. and health benefits of prepared beef. beef’s role in a healthy diet. beef’s role in a healthy diet. beef’s role in a healthy diet. beef and engage with consumers. beef and engage with consumers. and health benefits of prepared beef. and health benefits of prepared beef. beef’s role in a healthy diet. beef and engage with consumers. and health benefits of prepared beef. NAMI NAMI NEBPI* NEBPI* NAMI NEBPI* NAMI NAMI NAMI NAMI – NCBA NEBPI* NEBPI* NCBA NAMI NAMI NEBPI* NAMI NCBA – NAMI NEBPI* NEBPI* NEBPI* NAMI NEBPI* NCBA NEBPI* and health benefits of prepared beef. beef’s role in a healthy diet. beef’s role in a healthy diet. beef’s role in a healthy diet. and health benefits of prepared beef. and health benefits of prepared beef. and health benefits of prepared beef. and health benefits of prepared beef. and health benefits of prepared beef. beef and engage with consumers. beef and engage with consumers. beef’s role in a healthy diet. and health benefits of prepared beef. and health benefits of prepared beef. and health benefits of prepared beef. beef and engage with consumers. beef and engage with consumers. beef and engage with consumers. beef and engage with consumers. beef and engage with consumers. beef and engage with consumers. beef and engage with consumers. beef and engage with consumers. and health benefits of prepared beef. and health benefits of prepared beef. and health benefits of prepared beef. beef and engage with consumers. beef’s role in a healthy diet. beef’s role in a healthy diet. and health benefits of prepared beef. and health benefits of prepared beef. and health benefits of prepared beef. and health benefits of prepared beef. beef and engage with consumers. beef and engage with consumers. beef and engage with consumers. beef and engage with consumers. beef and engage with consumers. beef’s role in a healthy diet. and health benefits of prepared beef. and health benefits of prepared beef. and health benefits of prepared beef. and health benefits of prepared beef. and health benefits of prepared beef. and health benefits of prepared beef. beef and engage with consumers. beef and engage with consumers. beef and engage with consumers. beef and engage with consumers. beef and engage with consumers. beef’s role in a healthy diet. beef’s role in a healthy diet. and health benefits of prepared beef. and health benefits of prepared beef. beef and engage with consumers. beef and engage with consumers. beef and engage with consumers. beef’s role in a healthy diet. beef’s role in a healthy diet. and health benefits of prepared beef. beef and engage with consumers. and health benefits of prepared beef. beef and engage with consumers. beef and engage with consumers. and health benefits of prepared beef. and health benefits of prepared beef. beef and engage with consumers. wellness influencers with new science about wellness influencers with new science about reaching over 5 million viewers with new recipes reaching over 5 million viewers with new recipes reaching over 5 million viewers with new recipes reaching over 5 million viewers with new recipes reaching over 5 million viewers with new recipes the craft of butchering to elevate the image of the craft of butchering to elevate the image of the craft of butchering to elevate the image of the craft of butchering to elevate the image of the craft of butchering to elevate the image of AND HEALTH wellness influencers with new science about wellness influencers with new science about wellness influencers with new science about reaching over 5 million viewers with new recipes reaching over 5 million viewers with new recipes reaching over 5 million viewers with new recipes reaching over 5 million viewers with new recipes reaching over 5 million viewers with new recipes the craft of butchering to elevate the image of the craft of butchering to elevate the image of the craft of butchering to elevate the image of wellness influencers with new science about wellness influencers with new science about wellness influencers with new science about wellness influencers with new science about reaching over 5 million viewers with new recipes reaching over 5 million viewers with new recipes the craft of butchering to elevate the image of wellness influencers with new science about reaching over 5 million viewers with new recipes reaching over 5 million viewers with new recipes reaching over 5 million viewers with new recipes reaching over 5 million viewers with new recipes the craft of butchering to elevate the image of the craft of butchering to elevate the image of reaching over 5 million viewers with new recipes reaching over 5 million viewers with new recipes reaching over 5 million viewers with new recipes reaching over 5 million viewers with new recipes reaching over 5 million viewers with new recipes the craft of butchering to elevate the image of the craft of butchering to elevate the image of the craft of butchering to elevate the image of AND HEALTH wellness influencers with new science about wellness influencers with new science about wellness influencers with new science about wellness influencers with new science about wellness influencers with new science about wellness influencers with new science about reaching over 5 million viewers with new recipes reaching over 5 million viewers with new recipes reaching over 5 million viewers with new recipes reaching over 5 million viewers with new recipes the craft of butchering to elevate the image of the craft of butchering to elevate the image of the craft of butchering to elevate the image of the craft of butchering to elevate the image of the craft of butchering to elevate the image of the craft of butchering to elevate the image of the craft of butchering to elevate the image of the craft of butchering to elevate the image of reaching over 5 million viewers with new recipes reaching over 5 million viewers with new recipes reaching over 5 million viewers with new recipes reaching over 5 million viewers with new recipes the craft of butchering to elevate the image of the craft of butchering to elevate the image of the craft of butchering to elevate the image of the craft of butchering to elevate the image of wellness influencers with new science about reaching over 5 million viewers with new recipes the craft of butchering to elevate the image of reaching over 5 million viewers with new recipes webinars to engage more than 3,000 health and showcased Beefshi on televised news segments showcased Beefshi on televised news segments showcased Beefshi on televised news segments NUTRITION webinars to engage more than 3,000 health and webinars to engage more than 3,000 health and webinars to engage more than 3,000 health and webinars to engage more than 3,000 health and showcased Beefshi on televised news segments showcased Beefshi on televised news segments showcased Beefshi on televised news segments showcased Beefshi on televised news segments master butchers from the U.S. Northeast to use webinars to engage more than 3,000 health and showcased Beefshi on televised news segments master butchers from the U.S. Northeast to use master butchers from the U.S. Northeast to use master butchers from the U.S. Northeast to use webinars to engage more than 3,000 health and webinars to engage more than 3,000 health and showcased Beefshi on televised news segments showcased Beefshi on televised news segments showcased Beefshi on televised news segments showcased Beefshi on televised news segments showcased Beefshi on televised news segments showcased Beefshi on televised news segments showcased Beefshi on televised news segments master butchers from the U.S. Northeast to use master butchers from the U.S. Northeast to use master butchers from the U.S. Northeast to use master butchers from the U.S. Northeast to use master butchers from the U.S. Northeast to use NUTRITION webinars to engage more than 3,000 health and webinars to engage more than 3,000 health and webinars to engage more than 3,000 health and webinars to engage more than 3,000 health and webinars to engage more than 3,000 health and showcased Beefshi on televised news segments showcased Beefshi on televised news segments showcased Beefshi on televised news segments showcased Beefshi on televised news segments showcased Beefshi on televised news segments showcased Beefshi on televised news segments showcased Beefshi on televised news segments master butchers from the U.S. Northeast to use master butchers from the U.S. Northeast to use master butchers from the U.S. Northeast to use master butchers from the U.S. Northeast to use master butchers from the U.S. Northeast to use master butchers from the U.S. Northeast to use master butchers from the U.S. Northeast to use webinars to engage more than 3,000 health and showcased Beefshi on televised news segments showcased Beefshi on televised news segments showcased Beefshi on televised news segments master butchers from the U.S. Northeast to use master butchers from the U.S. Northeast to use master butchers from the U.S. Northeast to use webinars to engage more than 3,000 health and webinars to engage more than 3,000 health and showcased Beefshi on televised news segments showcased Beefshi on televised news segments master butchers from the U.S. Northeast to use master butchers from the U.S. Northeast to use master butchers from the U.S. Northeast to use master butchers from the U.S. Northeast to use master butchers from the U.S. Northeast to use master butchers from the U.S. Northeast to use webinars to engage more than 3,000 health and webinars to engage more than 3,000 health and webinars to engage more than 3,000 health and webinars to engage more than 3,000 health and webinars to engage more than 3,000 health and showcased Beefshi on televised news segments showcased Beefshi on televised news segments showcased Beefshi on televised news segments showcased Beefshi on televised news segments showcased Beefshi on televised news segments showcased Beefshi on televised news segments showcased Beefshi on televised news segments showcased Beefshi on televised news segments showcased Beefshi on televised news segments showcased Beefshi on televised news segments showcased Beefshi on televised news segments showcased Beefshi on televised news segments showcased Beefshi on televised news segments showcased Beefshi on televised news segments showcased Beefshi on televised news segments showcased Beefshi on televised news segments master butchers from the U.S. Northeast to use master butchers from the U.S. Northeast to use master butchers from the U.S. Northeast to use master butchers from the U.S. Northeast to use master butchers from the U.S. Northeast to use master butchers from the U.S. Northeast to use master butchers from the U.S. Northeast to use master butchers from the U.S. Northeast to use webinars to engage more than 3,000 health and showcased Beefshi on televised news segments showcased Beefshi on televised news segments master butchers from the U.S. Northeast to use master butchers from the U.S. Northeast to use master butchers from the U.S. Northeast to use master butchers from the U.S. Northeast to use master butchers from the U.S. Northeast to use webinars to engage more than 3,000 health and webinars to engage more than 3,000 health and webinars to engage more than 3,000 health and master butchers from the U.S. Northeast to use master butchers from the U.S. Northeast to use master butchers from the U.S. Northeast to use webinars to engage more than 3,000 health and From Sacramento to Tampa, registered dietitians From Sacramento to Tampa, registered dietitians The Best BEEF Butcher Contest gathered The Best BEEF Butcher Contest gathered The Best BEEF Butcher Contest gathered The Best BEEF Butcher Contest gathered The Best BEEF Butcher Contest gathered The Best BEEF Butcher Contest gathered The Best BEEF Butcher Contest gathered AND HEALTH From Sacramento to Tampa, registered dietitians From Sacramento to Tampa, registered dietitians From Sacramento to Tampa, registered dietitians From Sacramento to Tampa, registered dietitians From Sacramento to Tampa, registered dietitians From Sacramento to Tampa, registered dietitians From Sacramento to Tampa, registered dietitians The Best BEEF Butcher Contest gathered The Best BEEF Butcher Contest gathered The Best BEEF Butcher Contest gathered The Best BEEF Butcher Contest gathered The Best BEEF Butcher Contest gathered The Best BEEF Butcher Contest gathered From Sacramento to Tampa, registered dietitians From Sacramento to Tampa, registered dietitians From Sacramento to Tampa, registered dietitians From Sacramento to Tampa, registered dietitians From Sacramento to Tampa, registered dietitians From Sacramento to Tampa, registered dietitians The Best BEEF Butcher Contest gathered From Sacramento to Tampa, registered dietitians From Sacramento to Tampa, registered dietitians From Sacramento to Tampa, registered dietitians The Best BEEF Butcher Contest gathered The Best BEEF Butcher Contest gathered The Best BEEF Butcher Contest gathered The Best BEEF Butcher Contest gathered From Sacramento to Tampa, registered dietitians From Sacramento to Tampa, registered dietitians From Sacramento to Tampa, registered dietitians From Sacramento to Tampa, registered dietitians From Sacramento to Tampa, registered dietitians The Best BEEF Butcher Contest gathered From Sacramento to Tampa, registered dietitians From Sacramento to Tampa, registered dietitians The Best BEEF Butcher Contest gathered The Best BEEF Butcher Contest gathered The Best BEEF Butcher Contest gathered The Best BEEF Butcher Contest gathered NUTRITION The Beef Checkoff used educational The Beef Checkoff used educational The Beef Checkoff used educational From Sacramento to Tampa, registered dietitians From Sacramento to Tampa, registered dietitians From Sacramento to Tampa, registered dietitians From Sacramento to Tampa, registered dietitians From Sacramento to Tampa, registered dietitians The Best BEEF Butcher Contest gathered The Best BEEF Butcher Contest gathered The Best BEEF Butcher Contest gathered The Best BEEF Butcher Contest gathered The Best BEEF Butcher Contest gathered The Beef Checkoff used educational The Beef Checkoff used educational The Beef Checkoff used educational The Best BEEF Butcher Contest gathered The Best BEEF Butcher Contest gathered The Best BEEF Butcher Contest gathered The Beef Checkoff used educational NUTRITION NUTRITION The Beef Checkoff used educational The Beef Checkoff used educational From Sacramento to Tampa, registered dietitians From Sacramento to Tampa, registered dietitians From Sacramento to Tampa, registered dietitians The Best BEEF Butcher Contest gathered The Best BEEF Butcher Contest gathered The Best BEEF Butcher Contest gathered AND HEALTH The Beef Checkoff used educational The Beef Checkoff used educational The Beef Checkoff used educational The Beef Checkoff used educational The Beef Checkoff used educational The Beef Checkoff used educational The Beef Checkoff used educational The Beef Checkoff used educational The Beef Checkoff used educational From Sacramento to Tampa, registered dietitians The Best BEEF Butcher Contest gathered The Best BEEF Butcher Contest gathered The Best BEEF Butcher Contest gathered The Beef Checkoff used educational From Sacramento to Tampa, registered dietitians From Sacramento to Tampa, registered dietitians From Sacramento to Tampa, registered dietitians From Sacramento to Tampa, registered dietitians From Sacramento to Tampa, registered dietitians From Sacramento to Tampa, registered dietitians From Sacramento to Tampa, registered dietitians The Best BEEF Butcher Contest gathered The Best BEEF Butcher Contest gathered The Best BEEF Butcher Contest gathered The Best BEEF Butcher Contest gathered The Best BEEF Butcher Contest gathered From Sacramento to Tampa, registered dietitians The Best BEEF Butcher Contest gathered The Best BEEF Butcher Contest gathered The Best BEEF Butcher Contest gathered NUTRITION AND HEALTH AND HEALTH NUTRITION AND HEALTH AND HEALTH NUTRITION NUTRITION AND HEALTH NUTRITION AND HEALTH NUTRITION NUTRITION AND HEALTH NUTRITION NUTRITION AND HEALTH AND HEALTH AND HEALTH