b'CONSUMER TRUST INVESTOR RELATIONSNCBACBB A fact sheet was created and shared onThe Drive subscriptions showed strong growth in online BeefItsWhatsForDinner.com to more clearly compare theand printed formats, providing producers with timely nutrition and ingredients of ground beef and two leadinginformation on how their dollar drives beef demand. At meat substitutes. the start of FY20, the printed subscription surpassed AFBFA55,000 producers.Science education curriculum accurately portraying beef production practices will begin in March 2020, reaching and engaging over 230,000 educators nationwide. NEBPI*The 2019-2020 Penn State Athletics Partnership providedNUTRITION the Beef Checkowith an e ective platform to drive beef WINTER 2019 UPDATE demand within the loyal Nittany Lion fan base. AND HEALTHNAMISocial media graphics addressing consumer concerns increased trac to VealFarm.com by 30 percent last year. State beef council collaboration will help maintain theNCBAmomentum for 2020.More than 1,900 health professionals learned about USCAnew research showcasing how beef consumption is key The United States Cattlemens Association, in cooperationto healthy aging, with 75 percent rating the webinar as with Kansas State University, a subcontractor to the checko ,excellent. See it on BeefItsWhatsForDinner.com. is conducting research into 2019-2020 e orts and will haveNAMIan update at the Highlight Session. More than 1,000 RDNs were introduced to and discovered a love for Beefshi during the Academy of Nutrition and Dietetics conference in October. FMPRE Experts and stakeholders assembled to identify research demonstrating how prepared beef productst into INNOVATION healthy dietary patterns, a key to driving beef demand.NCBA Funded by producers, the Beef Checkoprogram was created to increase and strengthen consumer beefThe Beef Drool Log, a video featuring a prime rib roast demand and producer pro tability. on a rotisserie,ooded social media, media outlets, in uencer blogs, Hulu, YouTube and select movie theaters Through a variety of programs, created and executed by Beef Checkocontractors, we work to keep beefin 10 states in December. SAFETYtop-of-mind with consumers, restaurants, butchers and other food retailers. These programs also allow us to reach out to educators, dietitians, medical personnel and in uencers. NAMI In short, we are always working to ensure a consistently wholesome, high-quality beef experience. Veal promotions partnered with the Pennsylvania Beef Council on Beef and Veal Day at the Pennsylvania Farm Here are some current Beef Checkosuccesses which contribute to the ultimate goal of driving demand for beef. Show. The Soue Bombay blogger engaged with chefsNCBA creating exciting new veal dishes. BQA was introduced to consumers and other nonproducer audiences through Beef. Its Whats for Dinner., showcasing CONTRACTOR KEY producers commitment to raising safe, high-quality, sustainable beef.AFBFAKSU*NCBA NLPA NAMI American FarmKansas StateNational CattlemensNational LivestockBest management practices for calf health, nutrition and Bureau FoundationUniversity Beef Association Producers Associationfor Agriculture EXPORT GROWTH handling are the focus of new signage being distributed to the 500+ U.S. veal farms through the Veal Quality MICA NEBPI* USCA Assurance program.CBBMeat Import CouncilNortheast BeefUnited States Cattlemens Beef Board of AmericaPromotion Initiative Cattlemens Association NLPA USMEF*The 9th Annual Antibiotics Symposium FMPRENAMI NIAA* USMEF* The U.S. is the worlds top beef exporter with 2019 exportsdemonstrated how to communicate the science of ABX Foundation for MeatNorth AmericanNational Institute forUnited States Meatthrough October valued at $6.75 billion, accounting forand animal agriculture through storytelling formats and and Poultry ResearchMeat Institute Animal AgricultureExport Federation14.1 percent of total beef and variety meat production. shared values.and Education*Subcontractor'