b'J A N U A R Y 2 0 2 4DrivingDemandForBeef.comTHE RIGHT WAYIS THE ONLY WAYB E E F QUA L I T YA S S U R A NC E A DVA NC E S T O M E ET PRODUC E R A N D C ONS U M E R N E E DSMost cattle producers agree that the Beef Quality Assurance Program (BQA) is just a part of good business. And not only is it good for business, but its also the right thing to do. The programs support is apparent today, with approximately 85 percent of U.S. beef coming from BQA-certified producers. STORY CONTINUED ON NEXT PAGE '