b'Driving beef demand is the Beef Checkoffs number one goal. OCTOBER 2020Strengthening Confidence inBeef During Challenging TimesDriving beef demand is the Beef CheckoffsAccording to the Checkoff-funded 2020in ways that made good sense in a world where number one goal. The Checkoff works towardConsumer Beef Tracker managed by thetravel, in-person gatherings and restaurant that goal by encouraging beef sales andNational Cattlemens Beef Associationmeals werent possible. consumption through a multitude of efforts,(NCBA), a contractor to the Beef Checkoff,Here are some highlights and examples initiatives and programs, all executed by beefbeef perceptions, beef consumption and beefof how Beef Checkoff contractors and industry contractors and subcontractors.sales are uphow did this happen in a globalsubcontractors maintained and grew This past year, in a changing climate withpandemic? In part, its because Beef Checkoffconsumer confidence in beef throughout the persistent challenges, these innovativecontractors and subcontractors were able to2020 fiscal year.organizations shifted their plans quickly tocarefully consider the situation, determine ensure beef demand remained strong. alternate courses of action and promote beefContinued on Next Page DrivingDemandForBeef.com'