b'J U L Y 2 0 2 1DrivingDemandForBeef.com8 FACTS ABOUT THE BEEF CHECKOFF:I S Y O U R I N F O R M A T I O N C O R R E C T ?The Beef Checkoff is a complex program with multiple efforts, committees and contractors spread across numerous focus areas, including promotion, research, foreign marketing, industry information, consumer information and producer communications. With 12 contractors and subcontractors, six program committees, 101 Cattlemens Beef Board (CBB) producer leaders and countless new and ongoingBeef Checkoff-funded programs, the Beef Checkoffs roles and responsibilities can be difficultto fully understand. STORY CONTINUED ON NEXT PAGE '