DrivingDemandForBeef.com A P R I L 2 0 2 6 M E E T I N G C O N S U M E R S W H E R E T H E Y S E A R C H , S C R O L L A N D S T R E A M . FOR NEARLY 35 YEARS, CHECKOFF-FUNDED BEEF. IT’S WHAT’S FOR DINNER. HAS BEEN A HIGHLY RECOGNIZED ADVERTISING CAMPAIGN. FOR MANY, IT’S A FAMILIAR TAGLINE. FOR CATTLE PRODUCERS, IT REPRESENTS MUCH MORE THAN THAT. IT’S AN OUTLET TO SHOW THEIR WAY OF LIFE AND THEIR LONG-TERM INVESTMENT IN PRODUCING HIGH-QUALITY BEEF. S T O R Y C O N T I N U E D O N N E X T P A G E  ONE BRAND. NATIONAL IMPACT.