b'J U L Y 2 0 2 2DrivingDemandForBeef.comHOW EXPORTS ADD VALUETO U.S. BEEFInternational trade is a vital aspect of Americas cattle industry. With 95 percent of the global population and 80 percent of global buying power located outside U.S. borders, foreign marketing of U.S. beef is necessary to increase beef sales worldwide. By increasing U.S. beef demand and sales internationally, the Beef Checkoff is helping promote economic growth and support producers bottom lines. STORY CONTINUED ON NEXT PAGE '