The Checkoff-funded Beef. It’s What’s For Dinner. Culinary Center shapes the Beef Checkoff’s promotional efforts and drives consumer satisfaction.
Read the full story today to get more details on how this hub of innovation and culinary exploration enables the Beef Checkoff to maintain its stance as the leading voice and resource for beef-loving chefs worldwide.
For every head of cattle sold, one dollar goes toward promotion, research and education about beef to increase demand in the US and around the world. The Beef Checkoff was built around this core mission, however there is still confusion and misinformation about how your dollar is being used.
Take this quick, 10-question quiz to see if you know fact from fiction about Checkoff regulations, program results and more.
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The Drive in Five is a five-minute video round-up of the latest news on how your Checkoff dollars are being used to drive beef demand across America — and the world.
Get more details on these stories and more with a complimentary subscription to The Drive newsletter. Available monthly to your inbox or quarterly to your mailbox, The Drive is your source for in-depth state and national Beef Checkoff information.
The Beef Promotion and Research Act and Order authorizes Checkoff funds to be spent in the following program areas: promotion, research, consumer information, industry information, foreign marketing and producer communications.
Learn MoreThe Beef Checkoff is dedicated to increasing consumer demand for beef and strengthening beef's position in the marketplace. Sign up today to receive the latest information, insights and results on how your Checkoff is accomplishing these things.
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