Consumer Demand Basics

The Consumer Beef Index is a key research survey of 1,000+ plus consumers conducted twice a year. In the spring 2017 wave of the study, 77 percent of consumers noted beef was their first choice, or a top choice, and 93 percent reported eating beef at least monthly -- both very strong results. Taste and a desire to eat more protein continue to be strong rationales for consuming more beef, while nutritional, production and price concerns are given as reasons for cutting back on beef consumption. Read more.