Promotion

Relaunch of "Beef. It's What's For Dinner."

Rethink the RanchThe new BeefItsWhatsForDinner.com went live on October 2, with a supporting media campaign to go live on October 9. The new site is a one-stop shop for everything that consumers and influencer audiences want to know about beef — from showcasing the people who raise beef and the nutritional benefits of beef for an active lifestyle to culinary inspiration and recipes. Watch the “Beef. It’s What’s For Dinner” social platforms, including Facebook, Instagram and Twitter, for content you can share.

Partnering With Veal Blogger

The beef checkoff-funded veal promotional program partnered with a prominent food blogger, The Daring Gourmet, who created this innovative Veal Milanese Philly Cheesesteak recipe and video. The Daring Gourmet (Kimberly Killbrew) is a Millennial mom, and her blog reaches over 500,000 unique visitors and has over 860,000 monthly page views.

For additional information, check out these sites:

Consumers can go to www.BeefItsWhatsforDinner.com for beef tips, facts, nutrition information, recipes, contests, cookbook ordering information and the “Beef So Simple” newsletter.
Amateur cooks looking for the opportunity to test their beef recipes and try for big prizes at the National Beef Cook-Off can turn to www.beefcookoff.org  for contest information and a showcase of winning recipes.
Foodservice professionals, including those in school foodservice, can go to www.beeffoodservice.org  for with information about beef safety, cuts, facts and trends, as well as recipes and training materials.
Beef retailers can turn to www.beefretail.org for beef cut and product information, marketing research, and tips, instruction and tools for merchandising beef.
Professionals in foodservice, retail and manufacturing industries can go to www.beefinnovationsgroup.com to find beef product ideas and tools to make new products successful in the market.
Students competing in the National Beef Ambassador contest can click on www.nationalbeefambassador.org  for rules and requirements of the contest, and for press releases and photos showcasing ambassador activities.
Veal information is available at www.vealmadeeasy.com or www.vealfoodservice.com for information about veal, veal recipes, advice for cutting and preparing veal, and biographies and featured recipes from top chefs. 

 


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