Beef & Veal Tour

The veal promotion activity provided support as the New York Beef Council hosted the 2017 Beef Together Beef & Veal Blogger Tour in October. The tour provided social media influencers an opportunity to learn how veal and beef are raised, to meet farmers and prepare veal and beef recipes. Great learning, great fun and tasty veal sliders!

Relaunch of "Beef. It's What's For Dinner."

Rethink the RanchThe new went live on October 2, with a supporting media campaign to go live on October 9. The new site is a one-stop shop for everything that consumers and influencer audiences want to know about beef — from showcasing the people who raise beef and the nutritional benefits of beef for an active lifestyle to culinary inspiration and recipes. Watch the “Beef. It’s What’s For Dinner” social platforms, including Facebook, Instagram and Twitter, for content you can share.

For additional information, check out these sites:

Consumers can go to for beef tips, facts, nutrition information, recipes, contests, cookbook ordering information and the “Beef So Simple” newsletter.
Amateur cooks looking for the opportunity to test their beef recipes and try for big prizes at the National Beef Cook-Off can turn to  for contest information and a showcase of winning recipes.
Foodservice professionals, including those in school foodservice, can go to  for with information about beef safety, cuts, facts and trends, as well as recipes and training materials.
Beef retailers can turn to for beef cut and product information, marketing research, and tips, instruction and tools for merchandising beef.
Professionals in foodservice, retail and manufacturing industries can go to to find beef product ideas and tools to make new products successful in the market.
Students competing in the National Beef Ambassador contest can click on  for rules and requirements of the contest, and for press releases and photos showcasing ambassador activities.
Veal information is available at or for information about veal, veal recipes, advice for cutting and preparing veal, and biographies and featured recipes from top chefs.