"Be Your Own Butcher"

This July, the beef checkoff hosted a “Be Your Own Butcher” Facebook Live from the “Beef. It’s What’s For Dinner.” Culinary Center. The event featured a hands-on cutting demo by in-house meat scientist Bridget Wasser. Bridget educated the “Beef. It’s What’s For Dinner.” Facebook community on how to save at the meat case by purchasing a whole tenderloin and cutting steaks, strips, kabobs and medallions at home. This event reached nearly 140,000 consumers on the Facebook platform, with more than 38,000 views and 1,300 engagements (likes, comments, shares) – the highest performing Facebook Live event to date.