Beef Live on Facebook

Facebook LiveVideo continues to be one of the best performing content types on social media, and the checkoff has stayed on the cutting edge of new technology and opportunities as social media platforms evolve. Over the last few months, the checkoff’s “Beef. It’s What’s For Dinner.” Facebook page has used Facebook Live to give a behind-the-scenes look into the culinary center's work related to holidays and relevant consumer topics. The live events focus on the versatility of beef, its affordability, and how it can fit into a healthy diet. Anyone can still tune in to watch the videos and learn how to make delicious and healthy beef recipes for any occasion. Make sure to follow along on Facebook for more live events coming up this year!