Steven Mafrige, Texas
Steven Mafrige, fourth generation beef producer at Y Bar Ranch near Tilden, Texas, manages a cow-calf operation with F1 Braford cows and a Brahman herd. As with many cattle producers, his farm is home to different enterprises: he runs yearlings, has a guided hunting operation, grows perennial warm season grass seed, has gravel pits, sells water, runs a trucking company and has honeybees.
Through the guided hunts, Mafrige is able to introduce individuals and corporate groups to the beef world. As he says, “We try to keep it all tied into the ranching operation.”
Mafrige is optimistic about the beef industry, but also knows the importance of safeguarding beef’s image. “We’re proud of the product we produce and the work we do, but when I’m out on the ranch, it’s hard to respond to inaccurate information about beef and beef production that makes its way into social media and the news. But what makes it easier for me to sleep at night is knowing that our checkoff is responding directly to consumers, mainstream media and others with easy-to-understand, fact-based information that sets the record straight.”