Brian Medeiros, California

Brian Medeiros, dairy producer from California, milks about 2,500 cows three times per day with 27 employees. The dairy farm is run by Brian and his parents. They have been in the business for 22 years, and at the current facility since 2003.

“There’s a reason why we do what we do on the dairy every day. It’s being with these cows that are behind me, helping to make them as productive as they can but also in the end, giving consumers a nutritious product that they can enjoy day in and day out. That’s really the thing that I love the most.”

He says, "Our cows have a dual purpose for milk as well as for beef. We look at the Beef Checkoff Program as helping to ensure the we can have a great demand for that beef moving into the new generations of families."

Brian says one of the checkoff’s main goals is to share research with influential people and organizations that help consumers decide when and where they want to buy beef. Listen to more about beef promotion and marketing efforts from Brian’s dairy farm in California.

Watch BrianClick here for the full video from Brian’s dairy operation.