Producer Communications

Social Media Scores for NBQA

Producer Communications continues to reach beef and dairy producers via social media platforms. In Q4 FY 17, a canvas ad featuring Dan Kniffen and the National Beef Quality Audit received tremendous results: we reached almost 27,000 Facebook users and the canvas was viewed over 40 percent. Paid social media efforts in Q4 resulted in more than 1.1 million impressions on Facebook and 366,420 impressions on Twitter.

New Ad Campaign Underway

During the first quarter of fiscal year 2018, Producer Communications is kicking off a new digital ad campaign to extend the “Rethink the Ranch” consumer image campaign. It features a custom landing page, press release, social media efforts and special behind-the-scenes videos from the consumer launch efforts.

For additional information, check out these sites:

This site, at either or, is the official site of the Cattlemen’s Beef Promotion and Research Board, offering information about the Beef Board, checkoff programs, and compliance with the national Beef Promotion Act and Order, as well as financial information about the Beef Board.
U.S. Department of Agriculture’s oversight role in the Beef Checkoff Program is explained at This includes USDA media releases and market research regarding the checkoff, as well as the U.S. Secretary of Agriculture appointments to the Beef Board.
The decision-making process, the discussions and recommendations made during Beef Board and other checkoff-related meetings and conferences are chronicled in the Meeting Center on this site to assure a transparent process open to producers who pay into the checkoff.