Social Media Scores for NBQA

Producer Communications continues to reach beef and dairy producers via social media platforms. In Q4 FY 17, a canvas ad featuring Dan Kniffen and the National Beef Quality Audit received tremendous results: we reached almost 27,000 Facebook users and the canvas was viewed over 40 percent. Paid social media efforts in Q4 resulted in more than 1.1 million impressions on Facebook and 366,420 impressions on Twitter.