Telling the Checkoff Story

In the fourth quarter of FY 17, Pennsylvania producer and chair of the BQA Advisory Group Dan Kniffen is serving as the face of the beef checkoff. Through producer communications, he's sharing messages about the 2016 National Beef Quality Audit and Beef Quality Assurance. In addition to videossocial media sharing, newsletters, and an integrated national print and digital advertising effort, the campaign drives beef-checkoff investors to a larger landing page for the quarter.