Pass It On!
As beef producers plan to successfully transfer their cattle operations to younger, independent producers, they know one part of the equation must be continuous beef demand. Two completed videos include the Townsend family in Montana and the Menges family from Arizona. Watch the Townsend video to see how they characterize the beef checkoff's role as part of their long-term viability. And, watch the Menges video to learn how their checkoff investment helps them be their best when it comes to producing and selling beef.