Sponsored Social Media
For the first time, the checkoff is using sponsored social media to get messaging to targeted producer groups. We're using boosted posts from the My Beef Checkoff Facebook page so the checkoff can target an audience based on parameters such as location, gender, educational status and interests. We're also tailoring different messages to various audiences. During the first quarter, sponsored posts generated 449,367 impressions on Facebook and 51,648 impressions on Twitter. Sponsored posts link to www.MyBeefCheckoff.com and the MyBeefCheckoff YouTube channel.